BEAMS has reimagined HOKA’s classic road running shoe, the “Bondi,” which features top-of-the-line cushioning. This collaboration was made possible to celebrate BEAMS’ 50th anniversary.
The design theme was inspired by the serene aesthetic found in Japanese Zen gardens. It draws inspiration from the play of light and shadow in dry landscape gardens and rock gardens, as well as the patina that develops on the wood used in the buildings over time.
Bondi 7 BEAMS ¥27,500
“The upper features an original two-tone camouflage pattern inspired by the theme of ”harmony with nature.” If you look closely, you’ll notice that the 〈BEAMS〉 and 〈HOKA〉 logos are subtly hidden within the pattern.
At 8:00 p.m. on Friday, August 7—the pre-release date—a live performance by contemporary artist Ryoten Ogata, who shares the aesthetic sensibilities of kare-sansui (dry landscape gardens), is scheduled to take place at “BEAMS Harajuku.” This special event will bring the shoes’ unique aesthetic to life throughout the entire venue. We’ll be publishing a feature article on Fuinam soon, so be sure to check it out.
HOKA × BEAMS
Early Release Date: Friday, August 7
Release date: Saturday, August 8
Phone: 03-3470-3947, 03-5770-5550
Stores Offering Early Release: "BEAMS Harajuku" and "BEAMS BOY Harajuku"
Available at: "BEAMS" and "BEAMS BOY" stores nationwide, and the official online store *Excluding some stores
launch event
Date and Time: Friday, August 7, 7:00 p.m. to 9:00 p.m.
Location: BEAMS Harajuku
Live Performance: 8:00 p.m. – 8:30 p.m.
Official online site

