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Translated By DeepL

How to see - the way of seeing things

Text: Takahiro Goko

How do you usually shop? Do you usually buy things by gathering information on the Internet, comparing and examining them? For example, lights and objects you find at flea markets that are one-of-a-kind and add a touch of color to your life. I am not saying that impulse buying is a good idea, but it might be a good idea to buy things that are more true to your own sensibilities and feelings. Here, Goko-san, who collects interior goods, vintage items, crafts, and local toys from all over the world, without limiting the genre, age, or region, and with her own unique sensibility, tells us how she sees and enjoys things.

Vol. 2 Old swimsuits.

Swimsuit," which I use in my company name, means a swimsuit.

It would be a long story to tell you how I started collecting, so I will leave it at that, but I don't think any other sportswear has evolved so much in its long history.

In recent years, Speedo has developed a high-tech material called Laser Racer, which has caused a rush of records and controversy, but in the early 1900s, swimsuits made of this kind of wool were used.

It is a shape that reminds me of "Guri to Gura," and I have been fascinated by its cuteness for about 12 years. The ones I collect are mainly from the United States. As I dug through various photos and other documents from that time, I discovered that there were many different designs, and my collection gradually grew.

The most expensive of these items are those with such prints and stencils. I think they have the same value as sweatshirts and other used clothing.

In prewar America, there was a heated swimming pool facility called a "bathhouse," and these were used for rental, with the logo of the facility printed on them. The details of the print, such as the coloring and the pocket for a key at the base of the thighs, vary widely and are very collectible.

The materials and patterns are also very interesting to see in older items.

PROFILE

Takahiro Goko
President, Swimsuit Department

After working for United Arrows and Landscape Products, he established Swimsuit Department in 2010. In September 2015, he presided over the first modernism show in Japan.
http://swimsuit-department.com

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