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Translated By DeepL

Hip Editorial Thinking

I have been working in the editorial field for a long time. Not only have I created magazines, but I have also used the ideas as leverage to get into all kinds of jobs. . some of them worked, some of them didn't. . . I have been able to enter places I would not have been able to enter without this work, and I have met people I would not have met without it. All of them were tremendously interesting and became my treasure. Play is work, and work is play. That's what editorial work is like. I will write about the fun and expansion of this job for those who are interested in it.

  • Text_Toshiyuki Sai
  • Title&Illustration_Kenji Asazuma

4thlet's get dressed up

Have you ever heard of the liberal arts?

. It's a term that has been a hot topic in education for years. Translated into Japanese, it probably means "liberal arts education," but that doesn't quite fit the bill. It is a multifaceted study of the humanities, arts, natural sciences, etc., that prepares students to become well-rounded leaders and educators. In the U.S., it is a popular course of study, and Harvard University also started as a liberal arts college.

The difference between a general university and a liberal arts college is that the former aims to develop specialists in their field of study for the purpose of preparing students for graduate school, while the liberal arts focuses on acquiring a broad range of knowledge rather than specialization in something.

. The seven liberal arts were originally established in ancient Greece as the study of how to live as a free citizen. These were called the "Seven Liberal Arts," and consisted of rhetoric, dialectics, grammar, arithmetic, geometry, astronomy, and music. Of course, the curriculum has been updated to meet the needs of the times.

When the new coronavirus spread and governments were at the crossroads of deciding whether to take a life or an economy, this knowledge made a difference in how world leaders responded.

It is the job of a political leader to gather the voices of specialists, including infectious disease researchers, microbiologists, medical scientists, and legal scholars, and then make political decisions on his or her own responsibility. If he/she decides on policies based on what epidemiological specialists say, the economic issues will become secondary, and if he/she only discovers the economic community, the spread of infection will not stop. It is humanistic education that will guide us when making such difficult decisions.

There is a famous "trolley problem" . . which was discussed in Harvard Professor Michael Sandel's "White Heat Classroom". This is an ethical question: "Can you sacrifice one person to save another? . There are five workers in front of a runaway trolley. The track is divided and you are in front of a turnout. If you operate the lever, you can save the five workers, but there is another worker at the end of the branch. You have a choice: save the five and sacrifice one, or leave the other five to die.

This problem, devised by the British philosopher Philippa Foot, caused a sensation when it was published in a magazine in 1967. It is not the French baccalauréat, but the dignity of a leader differs between those who have faced and studied such an extremely difficult problem and those who have not.

In any job, not just editing, one may have to face such ethical and moral challenges.

It may not be the kind of life-threatening decision that is imposed on political leaders, but there are many times when we are faced with a choice that is difficult in its own way. At such times, the human power of a person is tested by what criteria he or she uses to make decisions.

As I have written before, editorial work is a "threshold". . I want to be prepared to act with confidence.

However, neither expertise nor a well-developed inner human being is enough. If intelligence is the engine of a car, but the body design that surrounds the engine is boring, the car will not perform as well as it could. Design determines function. If the design is not aerodynamic, the car will not be fuel efficient or fast. The container that encloses the contents is also important.

So let's dress up. How you are seen by others is , in other words, how you are valued. If you wear a suit, you will be taken seriously , if you wear a shabby T-shirt, you will be seen as that kind of person. . You can't easily change the appearance your parents gave you, but you can quickly replace it with clothes.

The French politician and gastronome Marija Savarin's all-too-famous "Tell me what you eat, and I'll guess what kind of person you are. I'll guess what kind of person you are." , applies just as well to what we wear.

Properly utilize clothing stores.

If you are already very interested in fashion, you can have them skip the following.

What if you were not interested in clothes? . Suppose you entered a university without much thought, and when it came time to find a job, you became somewhat interested in the job of editor, and chose it because it sounded interesting. However, when you enter the field of fashion and lifestyle, among professionals who seek a highly sensitive cultural lifestyle, there is no reason why you can't wear whatever you want. . In this world, fashion is also a liberal art.

. It does not mean that we should choose brand-name clothes and dress them up. . It means that one should acquire fashion as a matter of education. If you are well educated, you can be seen as having a certain sense of style even if you wear just a shirt and pants, or a T-shirt and jeans.

How can we learn fashion as a culture? The only way is through trial and error. You can't get a hit without swinging.

As a general rule, the first thing to do is to think about where you want to position your fashion cluster. Women's magazines are divided into large categories such as "red text" and "blue text," and there are also clusters of magazines for different age groups. You have to decide what you are, whether you are a city boy or a slightly bad boy, or whether you are a sect of your own. Fashion values are different in each of these clusters. Depending on which group you belong to, your mantra will also change.

I think we know that they are somehow grouped that way, but we have to learn how they differ.

If you want to change your look quickly, you can use the clothing store in the first place. You tell the staff your budget and ask for advice on clothing choices. You don't have to hire a personal stylist, the staff at the store will help you with the best attitude possible.

. the shopkeepers have all the lineups in the store in mind. After all, the people who work in clothing stores are clothing enthusiasts to begin with. If they have time, they gather information from magazines and think about what to wear and how to match it. They can quickly come up with solutions.

Before that, first decide on a store to shop at. Here again, in line with the denominational decision made earlier, choose a store that is a good match. . Rather than a designer boutique, a specialty store such as a select store that offers a full range of variations may be better.

. and to find someone who dresses to your liking. It's less of a mistake to ask for conservative clothing than it is to ask for someone who dresses like a rapper.

Clerks do this job because they like to serve customers, and they are even happier when they are asked to do so, and they are kind and courteous. If you become a customer and visit the store once a month or so, they will offer you suggestions that match the items you have purchased. In this way, they will gain information and their sense of style will be refined.

Surprisingly, many people do not do this obvious thing. Some people are too shy to talk to others, but they are not ogres.

. this is impossible no matter how you do it in the net-dotsu version.

I repeat, appearance is extremely important. You should establish what kind of clothing expresses your personality and have your own style.

Fashion is not so much what you wear, but the atmosphere you create. A person with style has this.

A good actor does not exert himself. They are able to express their emotions without exaggeration, just by twitching their facial muscles. If you can reach this level in fashion, you will be a master, but if you are interested, you can reach it someday.

. Let's not think too hard, let's be fashionable. . Let's always keep that exciting feeling of putting on a new pair of shoes and suddenly wanting to skip a few steps.

Shopping is a good stimulant for the brain. . and wearing your favorites makes you even happier.

Fashion gives life moisture and stimulation, and keeps our feelings positive at all times.

PROFILE

Toshiyuki Sai
Editor-in-Chief, HOUYHNHNM Unplugged / General Editor, HOUYHNHNM, Girl HOUYHNHNM

After working as a freelance editor, he founded Lino Inc., a production company that handles editing and production, etc. In 2004, he launched HOUYHNHNM.

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