Make the rain your friend. Snapshots of Kiu wearers in FUJIROCK FESTIVAL'25!

Fuji Rock Festival is one of the most popular summer events. This year's festival was held from July 25 (Fri.) to 27 (Sun.), attracting 122,000 people to Naeba, Niigata Prefecture, the largest turnout since the Corona Disaster. Highlights of the festival included live performances by more than 200 Japanese and international artists, as well as the magnificent natural location, delicious food, activities, and much more. In addition, one must not forget the festival fashion of the visitors. In the changeable weather of Naeba, the key to coordination is to add individuality to your style while coping with sudden rain and temperature fluctuations. KiU's rain items, which are both well-designed and easy to use, were in use at Fuji Rock. For this issue, we asked visitors to wear these items and asked them about their thoughts on wearing them and how they enjoy the unique festival fashion.

Photo_Tatsuki Nakata
Text_Fumika Ogura
Edit_Naoya Tsuneshige

A run-in to the "Fuji Rock Festival" where the weather is changeable.

Fuji Rock was bathed in strong sunshine from the first day. The weather was fine, and the start of the event made people think, "Where did the rain go?

KiU" opened a booth not far from the Green Stage, where the headliners were performing. The booth was crowded with ponchos, bags, hats, shoes, and other rain gear that can be relied on in changeable mountain weather, even under sunny skies.

The "Fuji Rock Forest Charity Ping Pong Game" was held in front of the store, and visitors and staff engaged in a friendly and heated game for the prize, a rain poncho.

Although Fuji Rock has been blessed with good weather in the past few years, this time it rained intermittently from early afternoon to early evening on the second day. However, this was where KiU showed its strength.

The booth was packed with people, and brightly colored rainwear and uniquely patterned hats and knapsacks decorated the venue, making their presence felt even in the rainy landscape.

Function and design. KiU" rain goods do not compromise on either. As an indispensable piece of festival fashion, they were on display everywhere at the event.