FEATURE | TIE UP

Translated By DeepL

Make the rain your friend. Snapshots of Kiu wearers in FUJIROCK FESTIVAL'25!
UNRABEL ALL ABOUT KiU Vol.3

Make the rain your friend. Snapshots of Kiu wearers in FUJIROCK FESTIVAL'25!

Fuji Rock Festival is one of the most popular summer events. This year's festival was held from July 25 (Fri.) to 27 (Sun.), attracting 122,000 people to Naeba, Niigata Prefecture, the largest turnout since the Corona Disaster. Highlights of the festival included live performances by more than 200 Japanese and international artists, as well as the magnificent natural location, delicious food, activities, and much more. In addition, one must not forget the festival fashion of the visitors. In the changeable weather of Naeba, the key to coordination is to add individuality to your style while coping with sudden rain and temperature fluctuations. KiU's rain items, which are both well-designed and easy to use, were in use at Fuji Rock. For this issue, we asked visitors to wear these items and asked them about their thoughts on wearing them and how they enjoy the unique festival fashion.

SNAP 01

Morishii / Company Employee (Wearing Item:K406)
Arisa / Company Employee (Wearing Item:K411)

How do you feel when you wear it?

It has a slight transparency, so you can enjoy matching the color with your clothes. (Morishii)
The wrap-around skirt is fresh! It will expand the range of coordination at festivals. (Arisa)

Please tell us about your festival fashion and how you coordinated your outfit today.

We casually matched the shoes. We are trying to be lightweight and to keep a sense of balance throughout the outfit. (Morishii & Arisa)

What acts are you looking forward to seeing?

Vampire Weekend (Arisa), Vulf Peck (Morishii)

SNAP 02

HIMI / Artist (Wearing Item:K405)

How do you feel when you wear it?

I liked the fact that it can be worn completely!

Please tell us about your festival fashion and how you coordinated your outfit today.

I try to keep my style as easy as possible. Another key point is that I have put together a collection of my friends' brands, such as Carne Bollente, Tee, and Keen.

What acts are you looking forward to seeing?

Yamashita Tatsuro

SNAP 03

Hanada / Designer (Wearing item:K84)
Terada / Designer (Item worn:K451)

How do you feel when you wear it?

I thought the pattern would look great in simple fashions. (Hanada)
I like the orange color on the khaki. The mesh provides good ventilation. (Terada)

Please tell us about your festival fashion and how you coordinated your outfit today.

Today I am all white and all black. I try to wear functional items. (Hanada & Terada)

What acts are you looking forward to seeing?

Tatsuro Yamashita (Terada), RADWIMPS (Hanada)

SNAP 04

REJAY / Artist (Wearing Item:K405)

How do you feel when you wear it?

It is a raincoat, yet it can be worn fashionably. The translucent polka dot pattern looks great in a rainy landscape.

Please tell us about your festival fashion and how you coordinated your outfit today.

I love denim, so today I wore a simple one-piece dress by "Hysteric Glamour". On my feet, I wore Timberland boots to give it an outdoorsy feel.

What acts are you looking forward to seeing?

FRED AGAIN.... Vaundy, Vaundy

SNAP 05

Akihiro Kameyama / Company Employee (Wearing Item:K404)

How do you feel when you wear it?

I like the size and fit of the body. I like that it covers my arms well.

Please tell us about your festival fashion and how you coordinated your outfit today.

I am a person who likes to carry as little luggage as possible! Today I wore a vest and a waist pouch. I am empty-handed, but I have a lot of space (laughs).

What acts are you looking forward to seeing?

Yamashita Tatsuro

SNAP 06

Tonomiya family
Mitsuhiro / Company Employee (Wearing Item:K428)
Yui's (Wearing Item:K437)
Rina / Company Employee (Wearing Item:K428)

How do you feel when you wear it?

It was cute to have leopard, cheetah, tiger, and other feline patterns. It's also nice that the family can enjoy casually matching coordinates! (Rina)

Please tell us about your festival fashion and how you coordinated your outfit today.

Original "Gon-chan" T-shirt! (Yuno & Rina)
I usually coordinate my outfits with the idea of "clothes that I can wear to Fuji Rock tomorrow" in mind. (Mitsuhiro)

What acts are you looking forward to seeing?

Mitsuyoshi Agatsuma & The Swinging Boppers, ROBERT RANDOLPH (Mitsuhiro)

SNAP 07

Ryo / Company Employee (Wearing Item:K407)

How do you feel when you wear it?

I thought it was practical because the reflectors on the wind pen checks increase visibility even in the rain.

Please tell us about your festival fashion and how you coordinated your outfit today.

We emphasize waterproofness, but we try to put a strong sense of fun in the accessories.

What acts are you looking forward to seeing?

Tatsuro Yamashita, Chinza DOPENESS

SNAP 08

Shikie Murakami / Hair & Make-up (Items worn:K451)

How do you feel when you wear it?

I found the soft mesh material easy to hold and use.

Please tell us about your festival fashion and how you coordinated your outfit today.

I was in a chill mood today, so I dared to wear a dress that is not an outdoor brand. All black with a red bandana as a point of interest.

What acts are you looking forward to seeing?

MEI SEMONES

SNAP 09

Chihiro / Company Employee (Wearing Item:K404)
Jazmine / Company Employee (Wearing Item:K405)
Satoshi Toyoda / Company Employee (Wearing Item:K405)
Daichi Tanaka / Company Employee (Wearing Item:K405)

How do you feel when you wear it?

The size is great because you can wear the bag you have as it is! (Toyota) I found it convenient that it is compact when not being worn and can be hung on my bag as it is. (Jazmine)

Please tell us about your festival fashion and how you coordinated your outfit today.

I try to wear items that I don't normally wear, and I am also particular about doing small remakes, such as cutting up T-shirts. (I also like to cut up T-shirts and remake them a little.)

What acts are you looking forward to seeing?

Mdou Moctar (Chihiro), FRED AGAIN. (TOYOTA)

SNAP 10

Satsuki Kusano / Company Employee (Wearing Item:K404)

How do you feel when you wear it?

It protects the body well and is safe even if it rains heavily! I love the cute gradient coloring.

Please tell us about your festival fashion and how you coordinated your outfit today.

Both easy to move around and fashionable. I always try to incorporate color somewhere. Today I used a red-striped top and clear pink eyewear as points of interest.

What acts are you looking forward to seeing?

HAIM

SNAP 11

Buna / TATTOO STUDIO YAMADA (Item worn:K405)

How do you feel when you wear it?

It is lightweight and comfortable, but also tough enough to protect against rain.

Please tell us about your festival fashion and how you coordinated your outfit today.

I am conscious of striking a balance between protecting my legs while still being able to wear it around town. The pants are from Coty Beauty & Youth, and I like the perfect length.

What acts are you looking forward to seeing?

FRED AGAIN.

SNAP 12

Kin-chan / Model (Wearing Item:K428)

How do you feel when you wear it?

I was just amazed at how lightweight it is. Even with the camo pattern, the fresh coloring will look great with simple summer outfits!

Please tell us about your festival fashion and how you coordinated your outfit today.

We try to choose items that can be worn without stress. In summer, we emphasize quick-drying as much as possible!

What acts are you looking forward to seeing?

Shintaro Sakamoto, Tatsuro Yamashita

SNAP 13

Yuya / Musician (Wearing Item:K404)
Alex / Musician (Wearing Item:K404)

How do you feel when you wear it?

Lightweight yet solid material. The watertight zipper is also safe! (Alex)

Please tell us about your festival fashion and how you coordinated your outfit today.

Liverpool uniforms! I like the fact that it dries quickly when it gets wet. (Yuya)

What acts are you looking forward to seeing?

EZRA COLLECTIVE (Yuya), Maya Delilah (Alex)

SNAP 14

Rina / Coffee Shop (Wearing Item:K437)

How do you feel when you wear it?

I like that I can wear it over my shoulder so I can stay light. The cheetah pattern is also perfect for the outdoors, and I thought the print would cheer me up just by looking at it.

Please tell us about your festival fashion and how you coordinated your outfit today.

We try to wear clothes that are comfortable for sweating and getting into the river!

What acts are you looking forward to seeing?

DYGL, Okaichi Bishan

SNAP 15

Tomoya Yagi / Stylist (Items worn:K406)

How do you feel when you wear it?

Anyway, it is lightweight. It is made of a transparent material, which is rare in raincoats, and I thought it was highly fashionable.

Please tell us about your festival fashion and how you coordinated your outfit today.

I also try to wear items that naturally raise my spirits. Today, the game shirt is the star of the show.

What acts are you looking forward to seeing?

Yamashita Tatsuro

SNAP 16

Bear / WEB Engineer (Wearing Item:K405)
Hime / Model (Wearing Item:K404)

How do you feel when you wear it?

Since today's styling was plain, I thought it would be nice to accentuate the pattern of the raincoat. The leopard print may look flashy at first glance, but I love the fact that it blends in easily with fashion (bear).

Please tell us about your festival fashion and how you coordinated your outfit today.

I like to add one flashy element to the all-black look. Long rain boots, typical of Fuji Rock, are also a key point! (Hime)

What acts are you looking forward to seeing?

HIMIZ (Bear), Vaundy (Hime)

SNAP 17

Asada / Record Store (Wear item:K430)

How do you feel when you wear it?

It is great for guarding your neck. Since it comes with a string, it is safe to use outdoors without the wind blowing it away or leaving it behind!

Please tell us about your festival fashion and how you coordinated your outfit today.

I try to incorporate music-related goods somewhere in my coordination.

What acts are you looking forward to seeing?

Vulf Peck

SNAP 18

Asuka Mito / Model (Item worn:K404)
Naoko / Company Employee (Wearing Item:K405)

How do you feel when you wear it?

I liked the larger sizing and the ability to gab it on with every piece of luggage. (Asuka). I liked the cute pattern that would look great at festivals.

Please tell us about your festival fashion and how you coordinated your outfit today.

Red is the key color for accessories and T-shirt prints. (Asuka)
Emphasis on rain protection. Today, I coordinated with waterproof items. (Naoko)

What acts are you looking forward to seeing?

KIRINJI (Asuka), Creepy Nuts (Naoko)

SNAP 19

Osamu / Company Employee (Wearing Item:K405)

How do you feel when you wear it?

I like the coloring, which blends in with the great outdoors. It also links with the color of the vest you are wearing and looks fashionable and easy to use.

Please tell us about your festival fashion and how you coordinated your outfit today.

I try to carry as little luggage as possible. I plan to wear a red vest from Columbia.

What acts are you looking forward to seeing?

Little Simz

SNAP 20

Naopikusu / PR (Wearing Item:K84)

How do you feel when you wear it?

The pattern is cute and looks good with simple coordinates! The black background color makes it easy to match with a variety of colors.

Please tell us about your festival fashion and how you coordinated your outfit today.

The monotone one-two coordinate is just simple. At festivals, the emphasis is on ease of movement!

What acts are you looking forward to seeing?

Tatsuro Yamashita, FOUR TET

SNAP 21

Ryo Abe / Producer (Wearing Item:K406)

How do you feel when you wear it?

I found its size and lightness attractive, as well as its ability to be taken out quickly even in a sudden rainstorm.

Please tell us about your festival fashion and how you coordinated your outfit today.

Mobility is important! In this case, I used all black, but I changed the color tones slightly to avoid monotony.

What acts are you looking forward to seeing?

Yamashita Tatsuro

SNAP 22

Yuta / Architect (Wearing Item:K411)

How do you feel when you wear it?

I thought that rolled skirts are an item that even men can enjoy because they protect the bottoms well. One of the best parts of festivals is that you can enjoy styling that you normally cannot!

Please tell us about your festival fashion and how you coordinated your outfit today.

I try to incorporate color somewhere. Today I chose a floral shirt with an image of the great outdoors.

What acts are you looking forward to seeing?

FRED AGAIN.... , Vulf Peck

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