FEATURE

Translated By DeepL

I Just Felt Like Running. vol.1 Let's run, somehow.
MONTHLY JOURNAL NOV.

I Just Felt Like Running.
vol.1 Let's run without a reason.

Running, once considered the epitome of a modest sport, has somehow found its way into the fashion scene. If you look around the world, you will find more diverse running cultures, and even here in Japan, a unique running culture has been fostered in recent years. In November, Huinamu will focus on "running" as a special feature article. In the first part, we introduce youths who are running freely in the city as if they were going out to a club. We take a closer look at their current "mood" and "style" of running.

  • Model_Kei Hashimoto, Bobby Yamamoto, Atsushi,Yusuke, RAY
  • Photo_Ryunosuke Kanaya
  • Styling_Kei Hashimoto
  • Text_Keisuke Kimura
  • Edit_Hiroshi Yamamoto, Amane Yasuda

The world's running scene is diversifying.

First, a little bit about the world running situation.

Satisfy, a Paris-based brand, has revolutionized a market that had been the exclusive domain of major manufacturers, and since its birth in 2015, their clothing has gained popularity on the streets.

Similarly, "District Vision" emerged in the United States. The sports brand, which began as eyewear, has expanded beyond the boundaries of running and is now carried in highly sensitive stores around the world.

Unique communities have also formed in other regions, such as "parkrun" in the U.K., where people can participate by walking, pushing strollers, or with dogs, and "Midnight Runners," who run late at night with speakers, have become a worldwide craze, despite the disapproval of some. Midnight Runners," a late-night run with loudspeakers, has also created a worldwide boom, despite its detractors.

The movement is not limited to Europe and North America, but has spread to ever-summer countries such as Indonesia and Thailand, where running in style in hot weather has become a new status symbol. What we see here is an attitude of pursuing "self-expression" rather than competitiveness, "experience" rather than time, and above all, "enjoyment" that is uniquely one's own.

INFORMATION

alcohol
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acrylic
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GOLDWIN Customer Service Center
Phone: 0120-307-560

Salomon Call Center
050-1720-4849

sample delicatessen
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Deckers Japan
Phone: 0120-710-844

Bobby Yamamoto
bobby.ymmt@gmail.com

Millet Mountain Group Japan Customer Service
www.millet.jp/

Rajabrook.
https://rajabrooke.com/inquiry

Luxottica Japan Customer Service
Phone: 0120-990-307

lotus
Phone: 050-37971943

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