Style 04: Yoshiko Tsunakawa I was surprised at how much lighter and warmer it was than I had imagined.
PROFILE
After working at a select store, he gained experience at a flower store in Tokyo and became independent. 2017, he opened the flower store "whole" in Yoyogihachiman. In addition to selling fresh flowers, she also handles flower arrangements for exhibitions, photo shoots, and weddings.
Instagram:@tsuuuuuuuna
How does a day in the life of a florist begin?
Tsunagawa: I have to stock up three times a week, getting up at 3:00 a.m. and heading to the market at 4:00 a.m.. Then I go to the store around 7:00 a.m. to get ready, and many days I go straight to the site for exhibition decorations, photo shoots, etc. On days when I am not on site, I work on orders and open the store. And then I find myself working into the night.
Do you have your own criteria for selecting flowers?
Tsunagawa: Of course the sense of the season is important, but I also value the "mood of the moment. The color and material matching that I developed during my apparel days is still my axis, but I add my mood to it. I learn a lot every time I do on-site flower arrangement, so I am constantly refining my own style as I go on.
I see that many people are ordering from you because they want such unique colors.
Tsunagawa: I like to express myself through the medium of flowers, so the most gratifying thing for me is when customers are happy with my work. I have to work early in the morning and it is a very hard job, but it motivates me. I am very grateful that many customers entrust me with their floral arrangements based on their requests.
Have you changed the way you dress since you became a florist?
Tsunagawa: Before becoming independent, I was more fashion conscious, but since starting this job, I have prioritized ease of movement. I often have to carry flowers and bend over, so I naturally started wearing more casual and functional clothes. However, that is not enough to lift my spirits, so I try to incorporate a sense of fashionable fun somewhere in my work.
- What was your impression of the Woolrich Outdoor Label?
Tsunagawa: I found the brand to be warm and coexistent with a classic atmosphere and modern functionality. In the past, I would have had a hard time finding the right combination, but it works very well with my current lifestyle. I spend a lot of time working in the field of flowers, so I honestly appreciate the lightness and durability of the products.
This time, we asked him to wear the "Boa Fleece Mountain Jacket".
Tsunagawa: I chose it because I had a hunch that it would be warm, and I thought it would go well with the clothes I had on hand. I was torn between brown and gray, but I thought the gray was more stylish and would blend well with the black clothes I like. When I tried it on, I was surprised to find that it was lighter and warmer than I had imagined. It is really cold when stocking up early in the morning in winter, so I think it will come in very handy.
- Is there anything you were conscious of in your coordination?
Tsunagawa: I've just unified the innerwear in black so that the jacket stands out. The eyewear is another key point. I chose thick frames to balance the volume of the boa.
