FEATURE | TIE UP

Translated By DeepL

g.u. and engineered garments connect each other's strengths to create new value.
CROSSTALK ABOUT GU × ENGINEERED GARMENTS

g.u. and engineered garments connect each other's strengths to create new value.

The first collaborative collection between g.u. and ENGINEERED GARMENTS, which attracted a lot of attention even before its release, finally launched on December 5 (Fri.). For the launch, we asked four fashion experts who have a strong affinity with Engineered Garments to talk about their thoughts on the brand and the g.u. collection. What are the heights of craftsmanship that both companies are aiming for?

PROFILE

Makoto Kimura
Loftman Representative

After graduating from Kyoto Seika University, he joined "Loftman" as a part-time employee in 1996. After working as a general store manager, he became managing director in 2006, senior managing director in 2010, president in 2015, and representative director in 2022. He continues to perform a wide range of duties from purchasing to PR and company management.
Instagram:@kimura_makoto

PROFILE

Yuichiro Masuko
Product Manager, Women's Casualwear, BEAMS

After graduating from Bunka Fashion College, he joined BEAMS as an opening staff member of BEAMS BOY Harajuku. BOY in 2007. After working in management, he has been in his current position since 2025. During his time as a buyer, he has collaborated with numerous brands to create products.
Instagram:@yuichiromasuko

PROFILE

Junya Chino
stylist

She is active in a variety of fields, bringing her fashion perspective to her creative styling. He has styled for the "Nepenthes" related "Aïe" season visuals and the fashion story "Nepenthes REMIX, a fashion story.
Instagram:@junya_chino

PROFILE

ivy
SANTAKU director / Brand PR / Personal stylist

Influencer and brand director who continues to communicate using her experience of advising 50,000 people as a salesperson. The theme of her Instagram is "a place where you can find 'hints' on how to dress".
Instagram:@ivybeat0710

Each of them talks about their "love for EG.

-First of all, please tell us about your encounter with Engineered Garments (EG).

Kimura: I have known EG since it was first launched, when the tag on the Statue of Liberty was used for the debut collection, so I have a long "history" with the brand. I have been selecting items for "Loftman" since the third or fourth season, about 20 years ago.

Kimura: When I go to New York on business, I always meet Mr. Daiki (Mr. Daiki Suzuki, founder of Engineered Garments) and have dinner with him.

Masuko: I have been going to Nepenthes with my friends since I was a student, and after I joined BEAMS, all of my seniors were wearing the brand. It is a brand that is so popular among the staff that I naturally picked it up as well.

Masuko: I later became a buyer for the women's department, and at that time, I had the opportunity to launch a women's line under the name "FWK by Engineered Garments. I met Mr. Ohki for the first time at that time. That was about 18 years ago, so a little after Mr. Kimura.

Chino: I have been working as a stylist for about seven years now, and when I was a young man in my second year or so, I was given the opportunity to direct a fashion story on a website called "Nepenthes REMIX.

Chino: I was styling a mix of Nepenthes brands, but it was EG's clothes that I couldn't help but pick up at that time. When I wanted to combine the materials, details, and colors of individual items in a complex way and finally put it all together with something authentic, I could rely on the "well-designed but still basic" style. It's like "designed but still basic.

Kimura: That's right. I really like the fact that American clothes are based on gear, so you can see and hide various elements such as work, military, and sports, but then you add your sexiness to it. The appearance is different, or something.... There are no meaningless details at all, and the design is very Oki's style. This is the originality, isn't it? Even if there is no brand logo on the product, you can tell at a glance that it is EG just by looking at it.

-IVY is now 32 years old, which means that EG was already at the forefront of the fashion industry at the time I became interested in fashion.

IVY: My first encounter with chambray was when I was 17 years old. I remember quite vividly picking up a copy of "2nd" magazine and reading it, and I saw a chambray set-up in it. And when I saw it, I thought, "Oh, my God! It gives off an aura! I was so shocked. I immediately went from Nagoya to Tokyo to look for that chambray set-up. I couldn't find it in the end, but I kept looking for it for several years after that.

-It's a very memorable item. By the way, what is a classic EG item for you?

Kimura: I really like the Explorer Shirt Jacket model. It is a masterpiece with many pockets, chin straps, and other details reminiscent of hunting and military wear.

Masuko: Oh, I like them so much that I have them in different colors!

Kimura: I love navy, and I can't get enough of "the engineered garments navy". I also like the flight satin model so much that I have both the vest and MA-1.

Masuko: Ah, you're getting to the good part - (laughs).

Kimura: Next spring, Engineered Garments Workers will be making a special order for us, so please look forward to it.

Chino: I love Bedford jackets. They have eye-catching details such as peaked lapels and change buttons, so you can really enjoy the atmosphere of a jacket, but they also have patch pockets, so you can use them like coveralls. I chose a cotton material and run it through the washing machine a lot to grow it. They are cool clothes that have been designed and made with the best materials, but they can be washed as much as you want. EG is good in that sense, too.

Kimura: Yes, EG is already "washable clothes. Washable" is a key word for you, too, Mr. Okiki.

Chino: I was very impressed to see samples on hangers in the press room that had already been washed several times and were roughly washed. I was really impressed by the samples that had already been washed several times and were hanging on hangers.

Masuko: I wanted to wash the g.u. x engineered garments sweatshirt I'm wearing today. I wanted to wash the g.u. x Engineered Garments sweatshirt I'm wearing today before wearing it. It arrived yesterday, so I didn't get to it in time. So I just steam-ironed it and let it air dry. I really wanted to tighten the cotton more... (laughs).

Kimura: EG wants people to enjoy the aging process by washing, so materials that cannot be washed are not often used. In fact, knitwear and fleece are also rarely used.

Chino: Basically, there are a lot of natural fibers. Also, when I first pick up EG's clothes, I imagine how they will grow up and think, "I'll buy this. I think this kind of enjoyment is possible because of the quality of the materials and sewing.

IVY: There is something nice about clothes that are completed when you add your hands to them. It tickles a man's heart to see the way a person's hands change the look of a garment, rather than just having it finished by a machine.

INFORMATION

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