The editorial department of Huinamu goes deep into the Shinsaibashi Parco's 5th anniversary!

The two of them had a good night's sleep after drinking moderately the night before. Today, they were in high spirits as they cruised around "Shinsaibashi Parco"!

I've always been curious about it, and I'm glad to be able to see it in person," said Takeda. What he was looking forward to was the pop-up of "VOU/bar," a gallery and store in Kyoto.

It is fair to say that the world is currently experiencing a souvenir boom. Stores and restaurants that produce original souvenirs are springing up all over the country, and it is no exaggeration to say that "VOU/stick" has played a part in sparking this trend. It has been 10 years since we have continued to create stylish souvenirs that can be found nowhere else and can only be purchased there.

Tsuneshige: Like Takeda, I knew they existed, but this is the first time I've seen them in person. I thought they looked really cool, not too stiff and relaxed. What? Takeda's Kamogawa gloves are really cute!

Takeda: And it is 2000 yen under. That cap also looks like Tsune-san!

Tsuneshige: Oh man, my appetite is exploding. What is this feeling of being overflowing with sense? By the way, this cap and body also seem to be original.

Tsuneshige: I don't get many opportunities, but I do check it out. If I were to go anywhere, it would be to a vintage clothing store. I feel like I can get a feel for the local fashion, and the prices are more reasonable than in Tokyo.

Takeda: When I was doing research for this project, I realized that there are still many interesting stores and fashion items sleeping around the country. The first of these was "VOU/stick" for me. I have been wanting to go to the Kyoto store, too, but haven't made it there yet. I'm going to do some serious shopping.

The owner, Kenta Kawara, is a graduate of an art university in Kyoto. Therefore, the designs are created by Kawara and other artists with whom he is connected. The products that are the result of their combined efforts are very relaxing and pleasing to the eye!

With shopping bags in both hands, the next stop on the tour was to see Aoi Miyazaki's photographs displayed throughout the museum!

The "Aoi Miyazaki Photo Exhibition" was a colorful part of Shinsaibashi PARCO's 5th anniversary. This year marked the 40th anniversary of the birth of Aoi Miyazaki, as well as the anniversary of Shinsaibashi PARCO. To commemorate this, a photo exhibition was held exclusively at Shinsaibashi PARCO.

The two were captivated by the photographs taken by the splendid team of photographer Tamotsu Fujii and creative director Michihiko Yanai.

Tsuneshige: I really like the manga "NANA". Aoi Miyazaki was in the live-action version of the manga, wasn't she? I wanted to see the movie, but I like the original too much, so I never got around to it. The other one is "Wolf Children: Rain and Snow". She played the role of a mother who lives strongly, and I have a strong impression of her as a voice actor.

Takeda: If I had to pick a memorable work, I would say the movie "Arranging the Boat".

Takeda: I became an editor largely because I love photography. I still buy one or two photo books a month. I often go to photo exhibitions.

Takeda: Personally, I prefer this picture.

Tsuneshige: It's nice, I like it too. By the way, I heard that Ms. Miyazaki actually knits on set. I think the best picture of her is the one in the lower right corner of this page, with her face down.

The booklet that Tsuneju is looking at is the "Monthly Kaze to Rock (list price: 0 yen) Aoi Miyazaki 40th Birthday Special Issue. It is distributed exclusively at Shinsaibashi Parco, where you can see the mature Aoi Miyazaki, who still retains her girlish side. This is a permanent edition!

They may be thrilling to look at, thought-provoking, or simply cool. The advertisements that PARCO has produced to date have been sensational, influencing not only fashion and design, but also society.

Such historic advertisements were exhibited under the title "Advertising PARCO" during its 5th anniversary in November.

Tsuneshige: All the things you have seen before are lined up. That's how impressive they have been.

Takeda: This ad with Chuck Berry playing guitar is cool. After all, all the artwork that Tsuguya Inoue art-directs is the best.

Tsuneshige: I have always been thrilled by them, and as an editor, I am learning a lot from them.

Takeda: You also have Jerry Garcia.

Tsuneshige: Casting is also done by people who would be unthinkable nowadays. The people involved are also top creators. I think it's amazing that they were able to make these advertisements for commercial facilities. Many of them have nothing to do with fashion, and it's not even clear what the advertisements are about.

Takeda: Nowadays, for better or worse, easy-to-understand content that is immediately reflected in numbers is more easily accepted. However, it is this type of advertising that will remain in the future.

Tsuneshige: It's something you can understand intuitively, rather than something you have to stare at and think about.

Takeda: Yes, it is. But the "Parco" ads are not like that. It is not about whether the clothes are beautiful or not, but rather about expressing the mood of the moment through the photos and catches. The attitude of trying to create an era through visuals is still cool.

These days, the world is infested with countless advertisements and an endless amount of content. In such a huge sea, what kind of advertisements catch the eye and remain in the mind? I felt that the answer to this question could be found in this exhibition.

Although the exhibition itself has ended, Shinsaibashi PARCO is currently strengthening its creative activities in order to return to its origins. The 5th anniversary creative team includes Reina Ogawa Clark as creative director, Kei Sakawaki as art director, and JoyceNG. Please check them out as well.

To conclude the two days of walking and seeing so much, Hiroshi Fujiwara will give a special lecture. This is the first "FRAGMENT UNIVERSITY" to be held in Osaka in commemoration of the 5th anniversary of the opening.

FRAGMENT" started two years ago and is now held irregularly. UNIVERSITY" started two years ago and is now held irregularly. The event provides an opportunity to see and hear how Mr. Fujiwara, who has led the Urahara culture and continues to create many hits, views things from his own perspective. The venue was filled with invited Osaka students who wanted to get inside Mr. Fujiwara's head.

The first part of the lecture began with urban legends, starting with the popular "Kisaragi Station," followed by "All pigeons are drones. The lecture began with the popular "Kisaragi Station," followed by the urban legend "all pigeons are drones," which became very popular in the U.S. 10 years ago, and then went on to talk about the Rothschilds, a wealthy family. From there, the conversation evolved into a discussion of fashion, which kept the participants glued to their seats. Fujiwara's favorite artists, such as Taryn Simon, were also introduced along with their stories.

To close the session, he talked about his memories of Shibuya Parco in the 1990s. At that time, the area next to Shibuya PARCO was like a plaza, and people who are now called "legends" used to hold flea markets.

It was so cool and sold so well that some of the stores were taken over by "Shibuya Parco" or not.