It was late September in New York City. The event was held to unveil the capsule collections of three of this year's "Best New Menswear Designers" (BNMD), each of which is developing a capsule collection with Gap.
The "BNMD" award has been selected and presented annually since 2007 to designers and brands in the United States. The purpose of this project is to select America's best up-and-coming menswear designers and to support the activities of promising young designers. The award has been presented to such prestigious brands and designers as ALEXANDER WANG, JOHN ELLIOTT, and ENGINEERED GARMENTS, and is a high-profile award even when viewed from a global perspective.
After 10 years, for the first time, the nominees were expanded to include the world, and the excellent designer brands selected for this memorable first year were AMI from France, KINFOLK from the United States, and United Arrows from Japan. Many visitors came from abroad as well as from the fashion industry in the U.S. . The event was a great success.
(From left) UNITED ARROWS & SONS Director Motoshi "Poggy" Ogi , UNITED ARROWS Creative Director Yasuto Kamoshita , GQ Creative Director Jim Moore, Kinfolk Creative Director Jay Perry , AMI Designer Alexandre Matussi
GQ selected UNITED ARROWS because "the Tokyo store, which expresses the collaboration between Yasuto Kamoshita, Creative Director of UNITED ARROWS, and Motoshi "Poggy" Ogi, Director of UNITED ARROWS & SONS, one of the most iconic street fashion stores in the world, is a unique space where men's tailored suits and pioneering casual wear coexist in exquisite harmony. The Tokyo store is a collaboration between Yasushi Kamoshita, Creative Director of UNITED ARROWS, and Motoshi "Poggy" Ogi, Director of UNITED ARROWS & SONS, an international street fashion icon, where men's tailored suits and pioneering casual wear coexist in a unique space. The attitude of "UNITED ARROWS", which is not bound by the framework of a "brand" but rather by a sense of originality, can be said to be the reason why Japan-quality fashion has been recognized worldwide.