FEATURE | TIE UP

Translated By DeepL

This is now a bag revolution! Beams has set up a backpack that is a Jansport and Eastpak in one.
JANSPORT × EASTPAK × BEAMS

This is now a bag revolution! Beams has set up a backpack that is a Jansport and Eastpak in one.

BEAMS, which celebrated its 50th anniversary in 2026, has released the “Hybrid Pack”—a bold fusion of the iconic American backpack brands Jansport and Eastpak. This special backpack, which combines different signature models on each side and meticulously recreates every detail and function, is nothing short of revolutionary. To commemorate this dream collaboration, we spoke with BEAMS buyers Keita Kobayashi and Ryo Ogawa, as well as BEAMS BOY buyer Kentaro Kawaai, about the story behind the ‘Hybrid Pack’ and what makes it so appealing. I could say it over and over again: a collaboration between and is, in a sense, a major event!

Here’s how three buyers use the Hybrid Pack!

How would the three buyers at BEAMS style this collaboration bag—a partnership between and that’s sure to go down in history? To wrap things up, we’ve asked Mr. Kobayashi, Mr. Ogawa, and Mr. Kawaai to show us the contents of their respective ‘Hybrid Pack," and we hope this serves as a useful reference for those planning to get their hands on one!

Mr. Kobayashi, who frequently travels abroad—such as on a recent business trip to Paris with this bag—keeps everything from work essentials to a travel kit and emergency rations (UFO instant noodles!!) inside. This proves that while it’s a backpack for everyday use, it also has the capacity to carry a substantial amount of gear.

In his personal life, Mr. Ogawa doesn’t usually carry large bags. However, since he started using the “Hybrid Pack,” he says he’s begun taking his laptop with him when he’s out and about. Despite its striking appearance, it’s also highly functional; the “Right Pack” laptop sleeve can accommodate laptops up to 16 inches.

Mr. Kawai, who is often out and about for business meetings and other engagements, keeps a laptop sleeve in his bag to hold documents or use as a folder, along with a colorful *Beams Boy* pouch where he casually stows his sunglasses. He also keeps a *JanSport* pen case with a tortilla print tucked away inside.

INFORMATION

BEAMS Harajuku

Phone: 03-3470-3947
3-24-7 Jingumae, Shibuya-ku, Tokyo, 1st and 2nd Floors
Hours: 12:00 PM – 8:00 PM (Mon–Fri) / 11:00 AM – 8:00 PM (Sat, Sun, and holidays)
Closed: No regular holidays

beams boy harajuku

Phone: 03-5770-5550
1F, 3-25-14 Jingumae, Shibuya-ku, Tokyo
Hours: 12:00 PM – 8:00 PM (Mon–Fri) / 11:00 AM – 8:00 PM (Sat, Sun, and holidays)
Closed: No regular holidays