2. The wide variety of official merchandise that’s hard to resist.
The official shops at the EXPO are stocked with a wide variety of event-exclusive merchandise available only here. The selection ranges from items you can actually use in races to everyday goods.
Yamamoto’s eye was caught by a beer mug featuring the Tokyo Marathon logo. “That beer after finishing the race is going to taste even better,” he said—a choice that’s so typical of him. Playful items like this also give a sense of the event’s depth and appeal.
Whether you’re looking to pick up a souvenir or find some fan gear, the event is fun for everyone—whether you’re participating or not.