The late 1990s saw a boom in premium denim in the United States. The denim industry, which had moved from work clothes to fashion, was catapulted to the next stage of denim production in a single bound. Unfortunately, the subprime mortgage crisis, an unprecedented economic crisis, was not a distant memory for the denim industry. While there is a sense of a lull in the market, "AG" is continuing its strong voyage despite the headwind.
Adriano Goldschmidt is known as the god of denim, having created a series of brands that laid the foundation for Italian denim, including Diesel and Replay. Having achieved a solid position as a designer, Adriano set his sights on creating an original brand.
Coors Manufacturing caught Adriano's eye as the only integrated denim factory on the West Coast, established in 1985, where every single step of the production process is of the highest standard. The company's high standard of workmanship was backed up by the fact that its clients included Calvin Klein, GAP, Lucky Brand, Abercrombie & Fitch, and J. Crew.
Adriano's arrival was a perfect match for Yul Koo, the owner of Koo's, who was looking for his next move. The two were drawn together as if by a red thread of fate, and within a few years of its birth in 2000, "AG," bearing Adriano's initials, had won every major award in the United States.
In 2008, after Adriano's retirement (the man has a hard time settling down in one place), Yul Koo's son, Samuel, was selected as the ship's captain. Soon after, Samuel completed his "AG-ed" collection, the culmination of his past work, to much acclaim, and took advantage of the opportunity to transform his brand into a lifestyle brand.
This 14.5 ounce denim has the original wrapped-around feeling. The yarn is thicker than usual (6 count), and brown cotton is used for the warp. Brown cotton is a rare cotton that is originally brown in color, not dyed, and brings depth to the indigo blue. 17 YEARS PSYCHE of the slim straight masterpiece "Matchbox". ¥38,000.ONLINE STORE)
