A Special Evening at the IQOS Store in Shinsaibashi with NEAT Designer Daishi Nishino.

A special event commemorating the release of the limited-edition IQOS model, the “IQOS Irma i Remix Model,” was held on June 12 at the “IQOS Store Shinsaibashi.” The event featured a performance by the poetry dance unit Aoitsuki, a raffle for limited-edition collaborative design items created by media artist Daito Manabe, and a DJ set by O.N.O. I visited the event with Daishi Nishino, designer at NEAT, for a night where these various talents intersected and were remixed.

Photo_IQOS
Edit_Keisuke Kimura

〈NEET〉Mr. Nishino Visits the IQOS Store in Shinsaibashi.

PROFILE

Daishi Nishino

〈NEET〉 Designer

Born in 1983 on Awaji Island, Hyogo Prefecture. He launched the underwear-only brand “NEET” in 2015 and currently operates stores in Tokyo, Nagoya, Awaji Island, and Seoul. Lately, he’s been obsessed with running and actively participates in races. He’s been using IQOS for exactly two years as of this past June.
Instagram:@dddddaishi, ,@neat_tokyo

Located in a corner of Shinsaibashi along Midosuji—Osaka’s main thoroughfare—is the “IQOS Store Shinsaibashi.” It boasts one of the largest floor areas among the four stores nationwide (Sapporo, Ginza, Nagoya, and Shinsaibashi).

The sophisticated interior features an area displaying IQOS devices and accessories, as well as a lounge space in the back. Anyone can use the space after registering their device, and in addition to drinks, beer and wine are served free of charge after 5:00 p.m. It seems many users drop by during their workday or after work to take a breather while charging their devices.

Mr. Nishino, a “NEET” designer, came to a special event held here. It’s been two years since he started using IQOS.

He says he started using IQOS because he was drawn to its design. “Since it’s something you carry around, you naturally care about whether it looks cool, right? In that regard, IQOS was flawless.” Now, it’s become a constant companion, both at work and in his personal life.

A new addition to the IQOS lineup was released the other day: the limited-edition “IQOS Irma i Remix Model.”

Thanks to a special surface treatment, the gradient finish changes color depending on the angle of the light. It boasts a dazzling look never before seen in IQOS devices. With a wide selection of custom accessories available, you can personalize your device to make it uniquely yours.

"The bold colors are totally my style. Since the IQOS device itself has a simple, streamlined design, I think these unique colors really stand out. I also love that you can customize it."

To celebrate the launch of this limited-edition model, a special event was held that evening at the IQOS Store in Shinsaibashi. The guests were IQOS members selected by lottery.

INFORMATION

Philip Morris Japan, LLC

The use of this product is not without risk, and it contains nicotine, which is addictive. Persons under the age of 20 may not purchase this product.

*1 “Limited quantity” means that, as of the publication date of this article, the number of units of this model scheduled to be sold at major convenience stores nationwide is limited.
*2 This product will be available at major convenience stores nationwide and select tobacco retailers. Release dates may vary by store. Please contact individual stores for specific release dates.

IQOS REMIX Special Website

IQOS REMIX by Daito Manabe: Original Music Video