A Special Evening at the IQOS Store in Shinsaibashi with NEAT Designer Daishi Nishino.

“I never go to clubs or anything like that, and this was pretty much my first time at an event like this, but I genuinely had a great time,” said Nishino. It was impressive to see her enjoying herself from start to finish, even on a night that was a departure from her usual routine.

The theme of this event was ”REMIX YOUR STYLE.” The evening, packed with a variety of experiences—including performances, DJs, food, and workshops—was a testament to the IQOS brand’s commitment to going beyond its products and engaging with users’ personal styles. And just one device was enough to bring people together and create an evening like this. Once again, it was clear just how strong the brand’s appeal is.

Mr. Nishino currently owns three Irma i devices, which he uses for his desk at home, his office at work, and on the go. When he goes on business trips, he makes it a habit to take all three with him. “I’m most afraid of running out of battery, so the more I have, the better,” he says with a laugh. Before he knew it, they had become an integral part of his daily life.

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That night, during his first visit to the IQOS Store, Mr. Nishino made another discovery. The wide selection of accessories, the engraving service (included in bundle sets with eligible devices), and the comfort of the lounge. “I regret not coming here sooner. I’m sure there are plenty of IQOS users out there who, like me, don’t know about this place. I definitely want to recommend it, and from now on, I’ll definitely stop by whenever I see one!”