FEATURE | TIE UP

Translated By DeepL

Functional Fabrics Give You More Freedom This Summer. Vol. 3: Lazy Summer Day
Coolness is freedom.

Functional fabrics give you more freedom in the summer.
Vol. 3: A Lazy Summer Day

Summer is, after all, a season that creates moments that feel somehow special. A summer afternoon spent wandering aimlessly. The intense sunlight, the scent rising from the road after a rain shower, ice cream so cold it makes your teeth ache, the deafening chorus of cicadas… These seemingly ordinary moments of the season always remain as vivid memories. This time, in collaboration with the functional fabric brand “The Lycra Company,” we’re bringing you a photo story that evokes just such nostalgic lyricism.

  • Photo_Saki Omi
  • Styling_So Matsukawa
  • Hair_HORI
  • Location: Bus—Yoshimitsu Matsumoto (Hynd)
  • Text_Shinri Kobayashi
  • Model_TOA (BOB NO COLA), ITSUKI
  • Edit_Yuri Sudo

Summer, Ice Cream, and Functional Shirts.

No matter how unbearably hot it gets—or rather, the hotter it gets, the more delicious summer ice cream becomes. Even in an era when temperatures keep rising and air conditioning is the norm, there are still places where the scenery of summer remains unchanged, just as it always has.

Summer sunshine, ice cream, and back alleys. Set against this nostalgic backdrop, this polo shirt—exuding quiet elegance—is a special-order piece from LACOSTE created by EDIFICE. While retaining the timeless appeal of the classic piqué fabric, the addition of “COOLMAX® fabric”—which keeps you dry at all times—ensures comfort tailored to the modern lifestyle.

Even in the sweaty heat of summer, it quickly wicks away moisture to keep your skin feeling dry and comfortable. Uninfluenced by passing trends, this polo shirt gently complements the wearer’s daily life—making it the perfect summer staple.

As time flows by, some things change, while others remain constant. “COOLMAX® Fabric,” a high-performance material from “The Lycra Company,” fills our daily lives with unchanging comfort, no matter what summer brings. Put on a piece of clothing that has been loved for generations, and create your own special summer memories.

INFORMATION

The LYCRA Company

Official Site

*COOLMAX® is a trademark of The LYCRA Company.

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