To those who work and play with all their might.
A refreshing, comfortable feel for the skin of everyone who enjoys an active lifestyle. When you want to focus on work or hobbies, you don’t want sweaty, sticky skin or clothes holding you back. This season, your strongest allies will once again be functional fabrics like “COOLMAX® Fabric,” which boasts excellent moisture-wicking and quick-drying properties, and “COOLMAX® EcoMade Fabric,” which utilizes recycled materials to support environmental sustainability.
In this post, we’ll be showcasing the styling of characters that make you can’t help but wonder, “What kind of life has this person led?” Let’s take a look at how each brand’s unique identity blends with the latest technology designed for ultimate comfort.
A man reads a music magazine he’s really into while waiting at a coin-operated laundry. He’s wearing shorts from <BEAMS PLUS (BEAMS PLUS)—which offers a modern take on classic American casual style. While they have the authentic look of American casual wear, they feel surprisingly dry and lightweight to the touch. Paired with a classic rugby shirt, he’s created an elegant look.
Placed in a room with a straw mat and shoji screens are numerous guitars. She’s wearing a tank top by *nanamica*, which blends everyday style with functionality. Since it’s an undershirt that touches the skin directly, choosing a fabric with excellent moisture-wicking and quick-drying properties is key. Even during the sweaty season when a fan isn’t enough, it keeps you feeling dry and comfortable all day long without any stickiness.
Cleaning in a humid public bathhouse is quite a challenge. To top it off, we’ve added a custom-ordered LACOSTE polo shirt from “EDIFICE,” a brand known for its sophisticated take on French traditional style. While retaining the brand’s traditional, elegant piqué texture, this piece has been updated with a blend of “COOLMAX® fiber” to create a functional garment that quickly wicks away sweat. It’s the perfect choice for a mature man’s everyday summer wardrobe.
At first glance, this delivery driver’s look is a relaxed, outdoor-inspired style, but his footwear is all made of performance fabrics. He pairs sweatpants—which redefine urban standards—with socks.
These pants feature the soft texture of organic cotton and the dry, comfortable feel of “COOLMAX® EcoMade fabric,” while their three-dimensional cut ensures ease of movement. Furthermore, pairing them with thick-pile socks made from the same yarn keeps you comfortable and free from moisture all day long, even when you’re on the move.
The shirt hanging on a hanger in a corner of the barbershop—is it the barber’s everyday wear, or did someone leave it behind? This shirt is from *Gramicci*, a brand synonymous with climbing pants and a staple of streetwear. Its appeal lies in a silhouette that, while slightly loose-fitting, never looks baggy. Thanks to the moisture-wicking and quick-drying properties of “COOLMAX® fabric,” it never clings to the skin and always keeps you feeling cool. Maybe I’ll go ahead and ask for a refreshing, summery haircut to go with this shirt.
The saying, “If you clear your mind, even fire feels cool,” is apparently attributed to Kaikō Shōki, a Zen monk from the Warring States period—but these days, hot is just hot! Sure, there are times when you need to tough it out, but at least let’s wear comfortable clothes. Here’s a shirt-and-pants set from <SHIPS ANY (SHIPS any), which offers clean, everyday styles. The entire outfit is unified in chic, nuanced colors, and thanks to the fabrics’ moisture-wicking properties, it looks and feels refreshingly cool. It’s a look that lets you stay comfortable without having to chant, “If you clear your mind…”
From underwear to shirts and pants, “COOLMAX® Fabric” and “COOLMAX® EcoMade Fabric” support our bodies with a wide range of items in all sizes. Wear your favorite brand—which perfectly balances uncompromising design with outstanding functionality—and enjoy this summer in greater comfort than anyone else.
