NEWS

Translated By DeepL

Performance fabrics never let you down. Let’s rediscover the true value of the “COOLMAX® Fabric” series through items from Nanamika and The North Face Purple Label.

It’s rare to have such unpredictable weather. One moment it feels like a typhoon is coming, the next it’s bright and sunny, and the day after that, a light drizzle is falling. While my mood swings back and forth with the weather, I certainly don’t want my wardrobe to be at its mercy.

It may sound like an exaggeration, but in the end, it’s performance fabrics that you can really count on. Aren’t fabrics that keep you comfortable no matter the weather or season the ones truly worthy of your trust?

This preamble has gotten a bit long, but,Past SeriesLet’s take another look at the fabric from “The Lycra Company” that we introduced earlier. This time, we’ve selected items featuring this fabric from and .

Crewneck Sweatshirt ¥24,200

Hooded Sweatshirt ¥26,400

“COOLMAX® Fabric,” “COOLMAX® EcoMade Fabric,” and “COOLMAX® EcoMade ALL SEASON Fabric” are materials owned by The Lycra Company. As the names suggest, they are designed to keep the body cool, but their benefits aren’t limited to summer. In the fall and winter, they also help alleviate stuffiness caused by layering and indoor heating, providing a comfortable wearing experience.

Take, for example, the sweatshirt collection from . These pieces are made from an original double-faced fabric, with organic cotton used for the outer yarn and “COOLMAX® EcoMade Fabric” for the inner yarn. Additionally, since the inner yarn is a filament yarn, it offers a subtle sheen and a smooth feel against the skin.

With its distinctive design featuring a one-piece construction of the body and sleeves, and ample room around the shoulders, it doesn’t bunch up even when worn over a T-shirt or shirt, and thanks to the “COOLMAX® EcoMade fabric,” heat doesn’t build up.

COOLMAX Stripe Jersey Long-Sleeve T-Shirt ¥15,400

This classic piece from is made from an original jersey fabric knitted using a loopback knitting machine with organic cotton and “COOLMAX® EcoMade fabric.”

With a generous sleeve opening and body width, this piece offers a relaxed fit. It features just the right amount of volume and a smooth, comfortable feel against the skin. It comes in four colors, ranging from nautical-inspired shades to more subdued tones. The fact that it doesn’t look overtly functional is likely due to ’s exquisite sense of balance.

Button-Down Field Shirt 22,000 yen

From *The North Face Purple Label*, we present a button-down shirt. Made from organic cotton Oxford fabric, it features organic cotton in the warp and “COOLMAX® EcoMade ALL SEASON Fiber” in the weft.

The reason it gives off a sophisticated impression despite its relaxed fit is surely because it’s made with fine-gauge yarn and meticulous stitching. The result is a durable yet delicate and elegant finish.

COOLMAX Wide-Leg Cropped Chino Pants ¥22,000 *Special-order item for company-owned stores

Finally, let me introduce these pants from The North Face Purple Label. They’re made from “COOLMAX® fabric,” which features cotton warp threads and stretch weft threads. They feature a distinctive silhouette, with gussets at the crotch to allow for greater range of motion. The pants offer a relaxed fit around the hips and thighs while tapering slightly toward the hem.

The company’s fabrics are also used in items from brands such as *Nanamika* and *The North Face Purple Label*, and the breadth of this lineup is a testament to the high level of trust placed in these fabrics.

If you want to adapt to unpredictable weather and changing seasons, it’s a smart choice to make functional fabrics your ally. Keep an eye out for fabrics from “The Lycra Company.”

INFORMATION

The LYCRA Company

Official Site
COOLMAX® is a trademark of The LYCRA Company.

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