Embodies Tokyo casual, not American.
SHIPS JET BLUE
The key point of the special order, which was handled by Raku Tanaka, the buyer of "Ships JetBlue," is the material. Instead of using standard work materials such as denim and corduroy, we dared to use shiny faux suede, sublimating it into an urban atmosphere that is typical of this label," he says. This lunch coat, which has been selling well in stores, is a challenging item because it is co-produced with Wrangler, which has a strong fan base. The underlying theme was to create a boa jacket that could easily be combined with a Tokyo-based domestic brand. The jacket comes in two colors, black and camel, and I believe I was able to express a world view that is uniquely 'Ships JetBlue'."
The main feature is the use of faux suede, which is smooth to the touch. In terms of details, the symbolic "W" embroidery usually placed on the breast pocket and the reinforcing stitches on the wing sections have been eliminated. In addition, the back is cut seamlessly, resulting in a more minimalist design. The buttons have also been changed to silver to match the body color.
SHIPS BLUESTORE
The primary-colored boa with good coloring is an eye-catching variant.
Ships Blue Store" has been rebranded and relaunched this season. The label offers real clothes that reinterpret basic items with colors and silhouettes in the current mood. We spoke with buyer Shun Ishibata about the special-order lunch coat. What differentiates this coat from others is the colored boa. This is an unprecedented change of specification in Wrangler's history, and it has an outstanding impact. But that's not all. We also put a lot of thought into the details, and the result is something that even fans of the Wrangler of yesteryear will be satisfied with. We've had a wide range of customers pick up the Wrangler at our stores, including international customers and elderly customers.
The vivid-colored boa is available in yellow and red as well as blue. If you look closely, you can see that the boa is designed to protrude more than usual from the surface. The collar reproduces the modest size seen in the 70's models, and the shoulder width and armholes have also been fine-tuned to make them looser than usual. The logo is also a revival of one used in the past, and there is much more to see besides the colored boa.
STYLING IMAGE
Takayuki Miyoshi (Shibuya store staff)
Vinyl Archive] top ¥23,000+tax, pants ¥30,000+tax, [Dr. Martens] boots ¥21,000+tax (all at Ships Shibuya)
The British style incorporates sports-inspired items, which continue to be popular this season, as a subtle inner layer. The fine check slacks and Dr. Martens shoes on the feet express a classical look. Because this is an outfit for adults, it is better to have clothes that fit just right. By using a loose and sharp color scheme, the look becomes richer and more cohesive, so please take a look at this as a reference.
(Champion) Hoodie ¥11,000 + tax, (Lee) pants ¥16,000 + tax, (Reebok) sneakers ¥13,000 + tax (all at Ships Shibuya)
The "Ranch Coat is expressed in a street-like outfit with blue, the corporate color, as the base color. I recommend taking advantage of the strong assertiveness of the colored boa to match the tone of the coat. By choosing a coat that is one size larger than usual and wearing it as if it were a loose-fitting coat, you can naturally express a sense of comfort. Red and yellow will also be good for the coming season.
SHIPS Shibuya Store
Phone: 03-3496-0481
www.shipsltd.co.jp
Lee Japan
Phone: 03-5604-8948
wrangler-jeans.com
