The birth of the ASICS Tiger concept store! What is the reason why it is located in Shinsaibashi, Osaka?
On September 21 (Wed.), ASICS Tiger opened the world's first concept store near Shinsaibashi Station in Osaka. The brand is positioned as a "lifestyle sneaker" that seems to be a cross between "ASICS" for function and "Onitsuka Tiger" for design. The store opened as a concept store, literally conveying the brand concept to customers. At the opening party, Tofubeats, who is also a personal fan of ASICS Tiger, played the DJ, and the place was packed with people. We introduce some photos of the party and talk with Ryoji Shoda, director of ASICS Japan, who led the opening of this concept store, about why he chose this location and what he is particular about the store.
- Photo_Masahiro Arimoto
- Edit_Shinri Kobayashi