Umbro connects football culture and fashion.

Styles with UMBRO.

Umbro's connection between football culture and fashion.

With the support of the football festival held this year, "football culture" is gradually gaining attention as a new fashion keyword. In this issue, we focus on UMBRO's collection, which strongly reflects football elements. The collection incorporates modern styles from the "casuals" who crossovered sports and fashion, and musicians who dutifully wore track jackets. We will unravel the relationship between their styles and football.

  • Photo_Yuichi Akagi (eight peace)
  • Styling_Kodai Suehiro
  • Hair_HORI (BE NATURAL)
  • Model_Myles(WEST MANAGEMENT),Aiden Brunson(Sugar&Spice)
  • Edit_Hiroshi Yamamoto,Yuichiro Tsuji
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L/S cotton shirt (UMBRO) ¥3,900+TAX, shoes (Clarks ORIGINALS) ¥23,000+TAX (Clarks Japan), other personal effects of stylist

It is said that football originated in the UK. Whether this is the reason or not is not known, but even today football is deeply rooted in people's lives, and they feel happy or sad depending on the victory or defeat of the team they are rooting for. Umbro, a sports brand born in the UK, supports the UK's football culture. The trademark of the brand is a diamond shape with two overlapping diamonds.

The top with the logo on the sleeve line, tucked into regular-fit denim, has a streetwise yet nerdy vibe. This mood was common in the UK in the 1990s.

Instead of a street-like piece with colorful graphics, we dare to choose a piece from a sports brand. This creates an exquisite sense of powerlessness. This is the real roadside style in this country, where football culture is deeply rooted.

UMBRO〉Track jacket ¥7,900+TAX、Track pants ¥6,900+TAX、Shoes, other items for reference, stylist's personal effects

UMBRO〉Track jacket ¥8,400+TAX、Track pants ¥7,400+TAX、Others stylist's personal effects

It is said that it was Football Casuals, which was born in the late 1970s, that started the popularity of football and other sports items in the UK. Working-class people who loved football wore sports brand items and went to the stadium every week.

Their style somehow gained citizenship and became more sophisticated with each passing era. For example, the style of tracksuits is a perfect example.

To embody this, it is a good idea to match it with a crisp, just-right size, rather than wearing it loose and oversized. The ironclad rule is to wear black shoes to tie it all together. Be careful not to look like a gym teacher.

(UMBRO) L/S cotton shirt ¥3,600+TAX, (KANGOL) hunting ¥5,300+TAX (Kangol Headwear), (MOONSTAR) shoes ¥16,000+TAX (Moonstar Customer Center), other stylists Personal effects

When it comes to UK fashion, traditional is one of the keywords that should not be forgotten. The British people do not forget to respect tradition. Even when going to a casual soccer game, they would wear polo shirts and swing tops with tartan check lining.

Even a top with a large logo can be styled with a touch of elegance by wearing a hunting cap. The "sports and traditional" approach is one of the approaches you should try this season.

(UMBRO) Breaker Jacket ¥7,900+TAX, Breaker Pants ¥6,900+TAX, (KANGOL) Hat ¥6,300+TAX (KANGOL Headwear), (MOONSTAR) Shoes ¥14,000+TAX (Moonstar) (Moonstar Customer Center), other personal effects of the stylist

Photo right (left): [UMBRO] Sweat Jacket ¥8,900+TAX, Shoes (reference product), [n8ise] Sunglasses ¥45,000+TAX (Wag Inc.), Other personal effects of stylist
Photo right (right): [UMBRO] cotton sweatshirt parka ¥5,900+TAX, [Clarks ORIGINALS] shoes ¥23,000+TAX (Clarks Japan), other personal effects of stylist

There is another important culture in the UK. That's right, music. The rock movement that emerged in the 1990s, known as Britpop, continues to influence everyone from core music fans to the masses.

How did they become so popular? There are many factors, but one factor is undoubtedly the unpretentious style of the band members involved. Until then, musicians in the rock scene appeared in front of the public in luxurious stage costumes, but the Gallagher brothers of Oasis and Damon Albarn of Blur, who represent Britpop, appeared on stage in tracksuits and sportswear that they wore everyday. wearing their everyday tracksuits and sportswear.

The iconic figure has not faded in the modern age, and still radiates evergreen brilliance. Wear sportswear as everyday wear, without worrying about the combination. That may be the secret to wearing these items well.

UMBRO

www.umbro-jp.com
Phone: 0120-46-0310 (Descente Japan Customer Service Center)

Kangol Headwear
Phone: 03-6805-1272

Clarks Japan
Phone: 03-5411-3055

Moonstar Customer Center
Phone: 0800-800-1792

wag ink
Phone: 03-5791-1501

filming support

Tachikawa Bicycle Raceway
Address: 3-32-5 Akebono-cho, Tachikawa-shi, Tokyo
Phone: 042-524-1121

TAG
#UK
# Umbro
# United Kingdom
# Football
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