Chrome brings a quality of life to ten different people.
An essence that turns an ordinary day into a special moment. It may be a stimulus that takes you to an extraordinary place, or a fashion item that makes you feel a little better than usual. CHROME, loved by bicyclists and people with active lifestyles around the world, is one of the few brands that have supported the lives of such people. CHROME is one of the few brands that have supported the lives of its followers. Yes, CHROME brings you the quality of life of ten different people.
Bag: CHROME "ECHO BRAVO" ¥13,000 + tax (ONLINE STORE), Sweatshirt: THE MADBURY CLUB, Inner: THE NORTH FACE, Bottoms: Levi's®, Sneakers: CONVERSE, Sunglasses: Raen
Photographer / Coordinator / Yoga Instructor / Model
MIYU FUKADA(Age 29)
A free spirit without a title who travels freely in Japan and abroad with a camera in hand. She is currently active in a variety of fields, including writing columns for magazines and media, translating and interpreting, modeling, coordinating, etc. In Zushi, where she moved five years ago, she spends her days immersed in surfing and enjoying the slow life.
How did you feel when you actually used the bag this time?
I felt it would be easy to use when traveling or going abroad, and also convenient for everyday use as it can hold a computer and camera. Also, it is a design that even women can use without resistance.
What kind of brand is CHROME to you?
When I was living in New York, I visited a store there once and saw a photo exhibition by a photographer named Gotoken, and the store was filled with many messengers. I recognized that the brand is closely connected with such a culture.
What is your favorite place (store) in Zushi? And what kind of place is surfers ZUSHI, the location of this photo shoot, to you?
A place where I go to learn a lot from the older people in my life. I have been working there part-time since it was originally on the beach, and it is a very special place in Zushi. I go there not only to surf, but also when I just want to look at the ocean.
What were some of the culture shocks you experienced while living abroad?
When I lived in the U.S., there were more people who were loose with time and lazy than in Japan. At first, it was quite a culture shock, but now I think that the common sense and normality I held became prejudice as I learned about the culture of the country through my travels, and it became an opportunity for me to broaden my perspective and knowledge.
As a photographer, MIYU, what are your favorite landscapes and subjects?
What you like may not be specific, as it is always changing. Rather, the photos tell us what we like at the time.
IN MY BAG "The usual essentials for going to the beach."
(from top left) MAMIYA 645 PRO film camera, NIKON F100 SLR camera, SEX WAX surf wax, CHROME backpack, Kodak 400TX film x 2, ILFORD HP5 PLUS 400 film, Raen sunglasses, alba BOTANICA sunscreen, and CHROME sunglasses. 400, Raen sunglasses, alba BOTANICA sunscreen cream
CHROME "ECHO BRAVO
This updated model follows the core concept of the "BRAVO," the brand's proud classic, while realizing an even better lightweight design. It is also fully functional, with a main compartment with a sleeve that can hold a PC carried on the job. A loop with a reflector that can be used to attach a bike light is a nice detail for MIYU, a beach cruiser user. 13,000 yen + tax (ONLINE STORE)
He started his own brand "LOOPY HOTEL" at the age of just 22. As the designer of this brand, he is now the leading young fashion designer who is attracting attention in the industry. He is also active as a graphic designer, and his designs, which are full of individuality, are highly acclaimed both in Japan and abroad. Recently, he has also been active as a member of "DHC," a game unit formed by creators with his boss, illustrator FACE.
How did you feel when you actually used the bag this time?
The size is just right, and it is well made, as it is a specialized brand. It is easy to match with my daily outfits.
What kind of brand is CHROME to you?
Although it has a strong image of messenger bags, I believe the brand is widely loved by people who love bicycles.
Do you have a favorite spot that you usually go to?
I haven't been able to go there as much recently as I used to, but it is a bar called "Quintet" in Umegaoka.
Your work as a graphic artist is separate from your brand. What kind of things do you usually use as inspiration?
Scenery and works of art that I have seen when I have been abroad. And then there are things that caught my eye in my daily life.
When you imagine your lifestyle 10 years from now, what kind of life do you want to live?
I hope to be able to relax and do what I want to do with my life.
IN MY BAG "Tools of Work and Hobby
(From top left) Water-based color pen by POSCA, film camera by YASHICA, camera case by STUSSY, notebook by FABRIANO, rough design painted on English newspaper, iPhone 7, shoulder bag by CHROME
CHROME "MINI SHOULDER BAG
A shoulder bag in the style of a sakosh. It can be used as a stand-alone bag or combined with the chest strap of a backpack by removing the strap. It can be used as a second bag when traveling, or as a valuables bag for everyday use. It also fits perfectly with TEITO's taste of not carrying much luggage. JPY4,500＋TAX（ONLINE STORE)
The designer of the domestic brand "ETHOS" is steeped in various aspects of London culture, including punk rock. Together with his partner OMI, he is proud of their love of music, and the products he produces have a strong scent of it. He also has a rare sense of balance, as he knows in real time the Tokyo culture of the 90's, when back streets were in their heyday, but also has the foresight to always be half a step ahead of the times. In the last few years, he has turned his attention to camping and other outdoor activities, enjoying his newfound lifestyle to the fullest.
What were the key points of the day's outfits?
In keeping with the bag's design, we were conscious of a rough yet elegant and sporty look.
What do you usually look for in a bag?
Something that could be dropped in as part of a fashion statement. The rest is tough and easy to use.
Who has been the most influential person in your life? Who has been the most influential person in your life and why?
Mr. Sakebi Yokoyama of "GISM." The band's musicality as hardcore, the artwork without any compromise. It is really wonderful.
What is Tokyo-like for you?
Is it dirty in a good way?
What is your latest boom?
To find ongoing European DUB and REGGAE on vinyl.
IN MY BAG "Workday Work Tools
(From left) ETHOS jacket, ETHOS T-shirt, KANGOL hat, ETHOS sunglasses, THERMOS tumbler, PORTER utility pouch, CHROME bag pack, Nexus VII PC case
CHROME "BARRAGE CARGO
A roll-top backpack with a multipurpose cargo net on the front for storing helmets and jackets. Despite its hard-looking design, this bag is completely waterproof and can be used in a wide range of situations from town use to outdoor activities, in addition to bicycle riding. The convenient 22L size for daily use is perfect for KEI, who loves to use the bag on his commute to work. 18,000 yen + tax(ONLINE STORE))
She is a university student at a well-known university in Tokyo, a model for magazines and brand catalogs, and a millennial who loves clothes so much that she works as a staff member at a vintage clothing store in Shibuya. Her partner in this busy life is a custom-made road bike given to her by her father, a former bicycle racer. When the weather is nice, she enjoys going out with her beloved bike for long-distance trips.
How did you feel when you actually used the bag this time?
It fit great and did not slip off when I was pedaling my bike. I also liked the subtle details such as the logo on the metal fittings, which were stylish and subtle!
What were the key points of the day's outfits?
The key point of this collection is its autumnal styling unified with brownish colors. The pullover jacket, which can be worn like a shirt, is paired with wide pants for a boyish look. However, it is rather similar to my usual style (laughs).
Why did you choose the school you are attending now?
To be able to learn about Japanese culture. Also, I can take practical training in the twelve techniques of yushoku-jitsu. My only complaint is that there are not enough vending machines (laughs).
Who has been the most influential person in your life? Who has been the most influential person in your life and why?
Diana Breeland was the legendary former editor of US Vogue. Her ideas are outstanding, and when I saw the documentary, I was overwhelmed. I think she is a very strong woman and wonderful.
Do you have any memorable memories with your family related to bicycles?
When I was in elementary school, all my friends were riding cute bicycles, and I wanted to ride a cute bicycle too, but my father's policy made me ride a mountain bike (laughs). Thinking about it now, I think that was extravagant, but at the time I remember wanting to ride a cute bicycle with a basket (laughs).
IN MY BAG "My schoolbag
(From left to right) iPhone 6, ABUS bicycle lock, KONICA film camera, Bikkuriman clear file, CHROME messenger bag, MUJI notebook and pen, recent favorite books ("Media Theory in the City" by Tatsuru Uchida, "Reflect on the Japanese Language" by Haruhiko Kindaichi), tenugui hand towel designed by a friend, sunglasses by ayame, lip balm by RMK, and a book by KONICA. Haruhiko Kindaichi"), a tenugui hand towel with a friend's design on it, sunglasses by "ayame," lip balm by "RMK
CHROME "MINI METRO
The flagship model of the brand's quintessential buckle-type messenger bag is now available in a mini size. The size has been made compact while maintaining the functionality demanded by cyclists. It is designed so that even petite women can easily carry it on their backs, and even Ms. Arihara gives her stamp of approval. The bi-color design, the logo on the buckle, and other details are a true gem. 17,000 yen + tax (including tax)ONLINE STORE)
He has been familiar with skating and fixed gear bikes since his school days, and as a fixed gear rider in his teens, he was a key figure in the Tokyo scene receiving support from various stores and brands, including "W-BASE". Currently, he is a signboard staff member and rider at a long-established store with which he has a deep emotional attachment. With his well-liked personality, he has made many friends among skaters, BMX riders, and the fashion industry, and his smile is his trademark. Recently, he has immersed himself in film cameras, recording his trip tours and hangout days with his friends.
How did you feel when you actually used the bag this time?
To be honest, I have been using only backpacks recently, so this was the first shoulder bag I have worn in a while, which is embarrassing for a rider. I really like the messenger bag. This, this, this! It feels like a messenger bag. It was a good thing that I felt comfortable with it even though it had been a while since I had worn it.
What kind of brand is CHROME to you?
A real messenger bag brand from San Francisco, now based in Portland. It is a talented brand that is supported by real riders and people who keep moving in the city, both now and in the past.
What is the current state of the BMX and piste scene in Tokyo?
I get the impression that you are getting excited. When it's not exciting, you think, "I want to ride!" but I can't find a group of friends. The number of pistol riders is still increasing, and the BMX scene has a wide range of riders, from young, hot, skilled riders to older, cool riders who keep their style. In fact, "piste" is becoming a dead word in the world of mixed gear. From there, a new generation and a new way of enjoyment, "fixed gear" or "trackbike" boom is coming. The current trend is that riders around "W-BASE" are now defaulting to having two bikes, a BMX and a fixedgear. It is interesting, isn't it?
What is the best thing about W-BASE?
I guess it's the honesty, not lying, and not making you regret. I thought the proximity to culture as well as bicycles only.
What are your future plans as a rider?
In addition to my own evolution and growth as a rider, I want to give back not only to "W-BASE" but also to the scene. I want to continue to think of something exciting and enjoyable for everyone.
IN MY BAG "Lovable goods indispensable for bicycle life
(From left to right) Messenger bag from CHROME, cap and keys from W-BASE, earphones from Sony sports, rolled fender from MONSTER TRACK, puncture repair patch from PARK TOOL, stickers from clumsy, pass case from CHROME, pass case from W-BASE with strap from DOOMED, sunglasses from OAKLEY, film camera "slim T" from KYOCERA, and a pair of sunglasses from OAKLEY. passcase, W-BASE passcase with DOOMED strap, OAKLEY sunglasses, KYOCERA "slim T" film camera, SUPREME x KRYPTONITE bicycle lock
CHROME "CITIZEN
A classic model and a staple of the Heritage line that has been around since the brand's inception. The CITIZEN is an old-school buckle messenger bag. The amazing durability and perfect functionality are still intact, and this season, camo pattern and gargoyle gray are newly added as new colors. This is a product that every cyclist should carry at least once, and it is one that MARCO has a deep attachment to. ¥19,000+TAX（ONLINE STORE)
Bag: CHROME "PRO BARRAGE" ¥39,000 + tax (ONLINE STORE), Long sleeve shirt: SANTA CRUZ × STANDARD CALIFORNIA, Bottoms: USED, Sneakers: VANS
STANDARD CALIFORNIA Staff
JUNThree (27)
STANDARD CALIFORNIA signboard staff member JUN, whose trademark is dreadlocks that have the same impact as Rob Machado's. Of course, it's not just his hair. Of course, it is not just his hair, but he is also a surfer by nature, and skating, which he has been doing since he was a student, has become his life's work. His private brand "SURF SKATE CAMP" is also doing very well, clad in such West Coast vibes.
What do you usually look for in a bag?
Something simple and easy to use. In addition, it would be great if it had some thoughtful equipment.
What were the key points of the day's outfits?
The new long sleeve shirt collaborated with "SANTA CRUZ" and "STANDARD CALIFORNIA" is the main item, and Dickies bottoms are worn as usual. The bag has a strong presence, so the key point is to dress it in a smart, rough style.
Who has been the most influential person in your life? Who has been the most influential person in your life and why?
There are many, but if I had to say one, it would be Jay Adams. The reason is his very way of life.
What areas do you usually skate and surf?
I surf in Chiba and skate in Saitama. I often work at each local spot.
What was the impetus for starting "SURF SKATE CAMP" as a private brand? What kind of brand is it?
This is because there were not many brands that were developing socks as a brand at that time. I was fascinated by the atmosphere and culture of California, and as the brand name suggests, I have incorporated various designs into socks while sublimating my own unique interpretation of the backbone of the counterculture of skating, surfing, and camping.
IN MY BAG "Standard surfing items
STANDARD CALIFORNIA shorts, CAPTAIN FIN fins, STANDARD CALIFORNIA canvas pouch, SEXWAX surf wax, SURF YOGIS sunscreen
CHROME "PRO BARRAGE
A roll-top backpack with storage capacity not only for messengers but also for delivery situations. The equipped back panel can be transformed according to the shape of the food box. Equipped with the latest technology for high durability and waterproofing, the 1050 denier outer shell and fully waterproof liner shell, it is a solid model for Mr. Sato, who makes camping and surfing his life's work. 39,000 yen + tax (ONLINE STORE)
Bag: CHROME "PAWN 2.0" ¥21,000+tax (ONLINE STORE), shirt: GAP, T-shirt: Color at Against, bottoms: COOKMAN, sneakers: CONVERSE SKATEBORADING, glasses: Randolph
Color at Against Owner
Yuta Takahashi Three (32)
Mr. Takahashi, the famous owner of "Color at Against," nicknamed "Kalaage," enjoys motorcycle touring these days. He once purchased a Harley-Davidson, which was the dream of all bikers, but decided to switch to a new one because of its lack of balance and compatibility with his daily outfits. His current favorite bike is the "D-TRACKER" by Kawasaki, which has many off-road bike enthusiasts. It is a perfect match for his everyday American style. While he plans to continue riding for a while, he still has a dream of riding a first-generation SUZUKI "HUSTLER" someday.
How did you feel when you actually used the bag this time?
The exquisite navy coloring was good, and the capacity was the best size.
What were the key points of the day's outfits?
While complementing the bag, we tried to create a casual, autumnal look.
Why did you choose your current job?
It's something I've always wanted to do, and at the moment I have no other choice.
Which tattoo studio do you recommend, Takahashi-san?
The store I put in is gone now, but the two I want to go to most now are "COTTON PICKIN TATTOO" in Akita, my hometown, and "THE PARLOUR" in Shibuya.
Color at Against" also carries many indie-oriented Tokyo brands.
I originally came to this site because I was acquainted with the designers of each brand, and also because I liked the style of mixing both secondhand and new clothes. By the way, I am planning to release boot goods of "Kinzoku Agricultural High School" in the near future (laugh).
PAWN" had been discontinued for the past few seasons. The brand has been long awaited for its revival, and this season it makes a comeback with further upgrades. The waterproof roll-top compartment and flap closure system are just a few of the details that improve comfort and stability. It also has an excellent fit when carried on the back, making it a stress-free product for Takahashi, who also rides a motorcycle. JPY21,000+TAX（ONLINE STORE)
distance from the seam in the back of a kimono to the end of the sleeveMr. (31 years old)
Yuki is a tie-dye artist who creates beautiful tie-dye patterns on various products by hand-dyeing. Her activities began when she started bleach-dyeing, which she began to imitate after a shocking encounter with punk rock. Currently, she is active in her own label, DxYxE, and is inundated with offers from the fashion industry for production work. However, she continues her creative activities at her own pace because of her own spirit of craftsmanship, influenced by skaters and craftsmen in various fields.
How did you feel when you actually used the bag this time?
I usually ride my BMX about 20 km a day, and it fits my back well enough to use it for long distances without strain.
What were the key points of the day's outfits?
A new hoodie dyed by [RADIALL] that I dyed myself, and denim for a relaxed look. The color scheme of the bag matches well.
What is your latest boom?
Watching movies; it's interesting to see a movie I saw 10 years ago in a completely different light when I watch it again now.
What are some of the challenges of tie-dyeing, and what are some of your own innovations?
Joy, anger, sorrow, and pleasure. When I am not in the mood, the colors are very muddy and dirty, even vitamin colors. On the other hand, when I am in a good mood, even dark colors are beautiful without being muddy. When I am dyeing the past (anger and sorrow) and future (anxiety), which are the reasons why I am not in the mood, I do not think about anything but think about the present (joy = pleasure I am expressing), and the moment I wash and dry my clothes (ease = pleasure I have finished dyeing), I try to dye them.
What is your current favorite BMX and what makes you proud of it?
Mr. Ohtaki of "T-19" fully produced the car, and the tires are thicker than usual.
IN MY BAG "The personal appearance as a dyeing artisan".
(From left to right) DxYxE T-shirt, DxYxE sticker, knife, Ziploc with ballpoint pen, notebook for notes, CHROME backpack, colored pencils and markers, self-made zine, favorite book ("After 1999: The Future Only Hitler Could See" by Ben Goto) Tsutomu Gotoh")
CHROME "BRAVO 2.0
This is the most versatile basic model in the brand's lineup, which boasts a wide range of variations. It is loaded with features specialized for town use and various activities, such as a padded laptop sleeve on the front and a completely waterproof interior in the main compartment. It also has plenty of storage pockets, making it an easy-to-use companion for Yuki, who usually carries a lot of luggage and moves around a lot. 17,000 yen + tax (Japanese only)ONLINE STORE)
A new icon who moved to Tokyo from the Kansai region last year and burst onto the Tokyo skate scene like a comet. Currently, he spends his days skating and creating his own footage and artwork at his local store, INSTANT, a long-established skate store. This year, he went on his first skate trip to New York to experience the world level of skating firsthand, and as a member of the upcoming 2020 Olympic generation, his future activities are highly anticipated.
What kind of brand is CHROME to you?
Red logo with lion motif.
What do you usually look for in a bag?
Balance between function and design. Not to be seen by others.
What is your favorite type of the opposite sex?
Yui Aragaki or Nana Komatsu
What is your favorite skate movie?
Sean Malto's part in "PRETTY SWEET" was the best.
If you were to present your own footage in the future, what kind of music would you like to use?
I want to blame it on Japanese rap. I plan to release my first part in "Erased" soon, so please look forward to it.
IN MY BAG "Skaters Minimum Items
(From left to right) CHROME backpack, EASY MISS cut and sewn, 2 clear cases with stickers, skate tools, spare bearings, Whiff Diary lighter, oil finger instead of wax, iPhone 6, Peroni coin case, NewBalance sandals NewBalance sandals
CHROME "ORLOV 2.0
Like the PAWN 2.0, this popular model is also returning this season. It features a medium-sized roll-top compartment, and has been updated with improvements such as easy-access storage pockets and a flap closure system. The straps and back panel are designed to fit a wide range of body types, making it suitable for everyone. Of course, it will fit in well with skaters like Mr. Tokura. 19,000 yen + tax (Japanese only)ONLINE STORE)
A full-fledged street skater, SOUSHI is also a popular DJ who often plays alongside major artists, and his own brand "Kirime" is also doing well. In addition to these activities, SOUSHI is also a model who has appeared on the covers of various magazines and is a key figure in the current Tokyo fashion and culture scene.
How did you feel when you actually used the bag this time?
It is large enough to hold the records and equipment needed for DJing, so it will come in handy.
What were the key points of the day's outfits?
I personally like the combination of the checked shirt and the large bag pack, which has a 90's mood to it, while keeping it moderately loose and easy to skate in.
What attracts you to skating?
The way you see the city changes. Everyday life becomes more enjoyable.
How do you feel about the current hip-hop scene in Tokyo?
It's interesting to see how the scene is being enlivened by 5lack, DOWN NORTH CAMP, and other senior members such as YENTOWN, and contemporaries such as Killa, YOUTHQUAKE, and tokyovitamin, and I'm glad to be involved in such interesting parties with them.
Any funny stories or chaotic events that have happened on the street recently?
The clubs in Korea were chaotic. There were interesting parties almost every day and many cool clubs.
IN MY BAG "90's style DJ LIFE buddy".
(From left to right) CHROME backpack, BOSE headphones, two Old Spice deotlands (pure sport), DJ accessories in a case, records ("FREDRIK KRONKVIST / MAINTAIN", "DOWN NORTH CAMP / The believable media is around US EP"), a shirt from CHAPS, and a pair of BOSE headphones. The believable media is around US EP"), shirt of "CHAPS
CHROME "WARSAW 2.0
A full-fledged series developed for professional messengers. The bag is designed as an urban messenger bag, but its main attraction is its large capacity, which is perfect for vinyl DJs like SOUSHI to store their vinyl records. The strong material used also makes it easy to use and durable. 30,000 yen + tax（ONLINE STORE)
