Special Wear Continues to be Produced by Hokkaido's Renowned Moon Lloyd's Shop Vol. 1

A large one-story house made of gassho-zukuri (a traditional Japanese style of palms) suddenly appears on the side of a straight road. The eye-catching cedar planks on the exterior walls. With piles of firewood at the entrance, the select store "Moon Lloyd" looks more like a mountain hut than a select store.

The fireplace in the center of the building and the U-shaped racks displaying the products and the exposed beams of the ceiling are very impressive. The owner wanted to use materials that would age well rather than deteriorate over time. However, the reason why people keep coming from far away is not because of the location or the building, but because of the items that can only be purchased there.

Special orders, special orders, special orders . One of the most distinctive features of Moon Lloyd's is that most of the items that make up the store are special orders.

If we were to buy and sell products, it would be difficult to sell them in this age of the Internet society. Therefore, we offer a large number of items that can only be purchased here, or special-order items. Furthermore, these special-order items are made by our staff members, who repeatedly test the fit of the items to ensure that they are comfortable to wear.

Take SUICOKE, for example. In extremely cold northern countries, warm shoes that do not slip on ice are a must-have item for winter. Therefore, these boots are also made with mouton inside and Vibram soles for cold climates to prevent slipping even on ice. Beige is a special order item.

These knit caps, specially ordered from "HIGHLAND 2000," a long-established British brand loved for more than 100 years, are made of alpaca, a material with a silky, moist feel, and are available in a variety of colors. This is not just a simple choice of alpaca, but also a practical consideration for wearing because of the cold weather, which led to the use of this non-prickly material.

The cold climate makes for practical and attractive special-order items. This year, Moon Lloyd is focusing on down from Rocky Mountain Featherbed.

Rocky Mountain Featherbed's down jackets used to be a favorite of American cowboys. Even today, the brand's items are trusted by fashion experts, and from 2017, the brand will begin special orders.

This model is not just a special order. This model is not just a special order, but was created under the supervision of Kinji Teramoto, the representative of "Rocky Mountain Featherhead. This is an item that was born from the accumulation of "Moon Lloyd" up to now, and the model using "Thin Down," which is processed into sheets of down, is uniform in thickness and does not bulk up. . Therefore, it is very easy to layer. The diagonal pockets on the front are very useful for storing items that are often taken in and out, such as smartphones and sunglasses. Also, this model is not just a special-order item, but was created under the supervision of Kinji Teramoto, the representative of "Rocky Mountain Featherhead. This item was also created thanks to the accumulation of "Moon Lloyd" up to this point.

With no visible seams, zippers, or buttons, the "Simple is Best" design is easy to match with any outerwear and is warmer than it looks. Another key point is that it is vertically quilted instead of horizontally quilted. The elasticity of vertical quilting is superb: the stitch spacing narrows as the down expands, and the width widens as the down is pulled horizontally.

. and a down jacket reminiscent of the iconic Christy Vest from . The entire fabric is suede, as is the leather yoke. The suede used is the same suede used for the yoke of the Christy Vest. It has a heavy and sturdy feel to it, giving you a sense of security just by wearing it. Furthermore, the more you use it, the more it becomes familiar to your body.

Nanga White Label" was launched in 2013 in collaboration with the Japanese down maker "Nanga". This is an exclusive line sold only at Moon Lloyd. The down is actually worn in cold regions by staff members and their opinions are reflected in the production of this line, which is labeled "the strongest down" and attracts many people.

When sizes and colors are concentrated, the down is available for pre-order for less than five minutes after the start of sales. According to the store manager, Mr. Kai, "Outdoor down, which is designed to be layered, leaves a gap when you just throw it on. However, the Nanga White Label can be worn completely on its own without layers. The reason for this is that it contains more than 200 grams of 940 fill power down, and has many mechanisms to prevent wind from entering the sleeves and neck area.

He continued, "Nanga has a good balance of down quality and price. Another reason I chose Nanga was that I wanted to choose a product that was made in Japan. We could see the manufacturing process at the factory, and it was easy to coordinate the intentions of the production side and the design side. This is not the case when it comes to overseas production," he said. Nanga was the only company that could produce the best down at a price that was within our reach.

There is not a single store that sells clothes, and "Moon Lloyd" is not even conveniently located in terms of transportation. In fact, before Touma Town, Moon Lloyd was based in Asahikawa, Hokkaido's second largest city.

. "We moved from Asahikawa to Touma-cho in 2017 in order to achieve the exact opposite of an online store, where customers can shop anytime, anywhere. . Since our relocation, we have seen an increase in the number of customers, especially from outside of Hokkaido. Some people from as far away as Nagasaki Prefecture have heard rumors and come to Touma-cho just for "Moon Lloyd's".

. we want to send out items that are unique to Hokkaido from Hokkaido. . The move to Toma may have made our concept more persuasive than before. We are able to hear directly from our customers and reflect their opinions in our products, which is also an advantage.

Moon Lloyd" filters the factories and makers who are professionals in manufacturing to produce numerous special-order models. Because we pursue only the really good items, the number of items is not large, and many items are sold out shortly after their release. This is also because of our outstanding sensibility.

This year marks the sixth year of "Moon Lloyd. This rare store from Hokkaido will be one to keep an eye on in the future.