Why is Nanga the best seller by Urban Research?

Why URBAN RESEARCH?

Why is Nanga, which is handled by Urban Research, the best-selling brand?

Nanga" is a domestic shrug manufacturer with many fans among outdoor freaks who place the highest priority on "functionality," and is the best down brand in Japan. Nanga has been developing special order items for many brands and stores in recent years by adding fashion value to its technology that produces high quality down, which cannot be imitated even if one wants to. Among these, we came across the fact that the down products co-produced with Urban Research, with whom we have had a long relationship since 2010, are the best-selling (calculated based on the volume of orders placed by Urban Research Co.) Why is it the best seller? We will discuss the reason for this, i.e., the attractiveness of the product, by taking up the Nanga x Urban Research iD down from among the many down products co-produced by Nanga and Urban Research.

  • Photo_Arata Suzuki (go relax E more)
  • Styling_Naoki Ikeda
  • Hair & Make_Taro Yoshida
  • Model_Patrick
  • Text_Yuta Yagi
  • Edit_Shinri Kobayashi
  • All prices exclude tax.
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01. matches outdoor style.

Down jacket (Nanga x Urban Research iD) ¥33,000 (Urban Research iD Lumine Est Shinjuku Store 03-6457-7998), vest (Harley of Scotland x Urban Research) ¥13,000, shirt (Urban Research) ¥9,500, pants (Urban Research) ¥12,000, cap and shoes are stylist's own. (Urban Research) ¥12,000, glasses (Kaneko Optical x Urban Research) ¥17,000, cap and shoes are stylist's personal belongings (all items are from Urban Research Jinnan Store 03-6455-1971)

Down jackets, therefore, look good in outdoor styles. This logic should not be taken for granted. This is because many of the down jackets on the market these days have been downgraded for street wear. In this respect, the standard model "AURORA 3LAYER DOWN BLOUSON" by Nanga x Urban Research iD is full of authentic outdoor specifications such as hand warmer pockets and ducktail tailoring, not to mention the use of materials. The colors are also earthy, so it matches very well with the heavy-duty and retro style of a gun club check shirt, corduroy pants, and mountaineering shoes.

02. also matches urban style.

Down jacket (Nanga x Urban Research iD) ¥33,000 (Urban Research iD Lumine Est Shinjuku 03-6457-7998), knitwear (Geotrok x Urban Research) ¥16,800, pants (pants) ¥26,000, shirt (Urban Research) ¥10,000, glasses (Kaneko Optic x Urban Research) ¥13,000, shoes on the floor (Clement x Urban Research) ¥16,800, shoes on the floor (Clement x Urban Research) ¥13,000. 10,000; glasses ¥13,000; shoes worn by model ¥16,800; floor-length shoes ¥18,500; clutch bag ¥10,500; brief bag ¥22,500 (all at Urban Research Jinnan 03-6455-1971), knit tie (Urban Research Tailor) ¥16,000, (Urban Research TOKYO 03-5288-8581)

On the other hand, another good point about Nanga x Urbanriser iD is that it is easy to wear for town use. The "AURORA 3LAYER DOWN BLOUSON" has a three-layer construction with no visible down packing. It has a clean look without the fuzzy, clunky impression often associated with down jackets. It also goes well with monotone on-styles like this one, with a crisp contrasting look. Even with a down jacket, it is easy to create a smart outfit that cancels out the outdoorsy smell.

03. even the functionality is enhanced and easy to use.

Not only does it look great, but its functionality is also remarkable. First, check out the pockets on the body. Compared to the original Nanga model on which it is based, it boasts twice the capacity. It is conveniently divided into two layers, so you can keep your things separate. The fleece material on the inside also functions as a hand warmer, which is a nice feature in the middle of winter.

The "Auroratex" fabric used for the body is another reason for its popularity. The porous polyurethane waterproof coating provides excellent moisture permeability, warmth retention, and water repellency. It is a strong ally in midwinter, keeping you comfortable and warm not only in the rain but also on snowy days.

The attention to detail can be seen in the smallest details. Velcro on the cuffs is an essential detail for winter outerwear, improving the fit and preventing cold air from entering. However, many people may have experienced the catastrophe of conventional Velcro getting caught in knitwear. However, the Velcro used here is a new type that interlocks triangular islands. It is stronger than conventional Velcro and can be used without damaging other garments.

04. wide variety of models

Up to this point, we have been telling you about the appeal of the "Nanga x Urban Research iD" with a special focus on the "AURORA 3LAYER DOWN BLOUSON. From here, two more types of models will appear!

Inner down 14,000 yen, pants 12,000 yen, shoes 12,000 yen (all at Urban Research iD Lumine Est Shinjuku 03-6457-7998), Parka (Urban Research) ¥6,500 (Urban Research Jinnan Store 03-6455-1971)

This is a cardigan type. The lightweight nylon material is the most attractive feature for its lightweight comfort. In midwinter, it can be worn inside a heavy coat for warmth, and in late fall or early spring, it is also useful as a woven jacket. For a more modern look, wear it with a parka for a lightweight look and checked slacks. The outdoor-inspired checkered pattern, which is also a trend this season, goes well with down jackets.

Down jacket (Nanga x Urban Research iD) ¥48,000 (Urban Research iD Lumine Est Shinjuku 03-6457-7998), shoes (S.A.S.) ¥29,800 (Urban Research Omotesando Hills 03-6721-1683), shirt (Kosei) ¥18,000, pants (Urban Research) ¥12,000, scarf (Urban Research) ¥11,000 (Urban Research Jinnan) 18,000, pants (Urban Research): 12,000 yen, scarf (Urban Research): 11,000 yen (Urban Research Jinnan Store 03-6455-1971)

Check out this soft shell type. It is made of a specially treated polyester material that is lightweight, windproof, and stretchable. It is different from the Aurora Tex model, which is also a down jacket, in terms of comfort and mobility. In particular, the stretchy fabric is more comfortable than you might imagine, allowing you to wear it in positions like this without feeling constricted. The design also follows the details of the mod parka. While it is a down jacket, you will be able to wear it fashionably as a street wear.

Urban Research iD Lumine Est Shinjuku

03-6457-7998
www.urban-research.co.jp/shop/store25/7_2/

Urban Research Jinnan Store
03-6455-1971
www.urban-research.co.jp/shop/store1/1_32/

Urban Research Omotesando Hills Store
03-6721-1683
www.urban-research.co.jp/shop/store1/1_33/

Urban Research TOKYO
03-5288-8581
www.urban-research.co.jp/shop/store1/1_1/

Urban Research LUCUA EALE Store
06-6151-1418
www.urban-research.co.jp/shop/store1/1_43/

Urban Research Online Store
www.urban-research.jp/UR/

TAG
#NANGA
#URBAN RESEARCH
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