Sneak into CIFF, a fashion exhibition with a Scandinavian flair.

Many people may think of Denmark in terms of its advanced food culture, interior design that is popular around the world, and gorgeous pop goods. As you can see, Denmark has many citizens who are highly sensitive to beautiful things. When a fashion exhibition is held in a country like Denmark, expectations are bound to be high.

When it comes to Denmark, most people think of its advanced food culture, world famous interior design, and its pop and cute daily goods. It is natural that we have great anticipation for the fashion event held in that country.

CIFF is held in an area located halfway between Copenhagen Airport and the city center, and is characterized by excellent transportation accessibility. The AC Hotel by Marriott Bella Sky Copenhagen, which is located next to the venue, will provide accommodation support for the exhibitors, so that they will be well prepared for the exhibition. I had the impression that this kind of support was very thorough.

It was very easy to access. And they offered great support. We could stay at AC Hotel by Marriott Bella Sky Copenhagen, which is next to the venue and it enabled us to get to the venue easily.

The building where the exhibition was held is vast, and in simple terms, it has a scale similar to the Tokyo International Exhibition Center. The building is huge, and it is about the same size as the Tokyo International Exhibition Center.

Its size was as same as Tokyo International Exhibition Center. There were many brands from all over the world in the immersive exhibition space but our focus was RAVEN.

Among the many women's brands at CIFF, RAVEN specializes in men's brands and offers many edgy brands. The elaborate decorations of the booths were well worth seeing. Let us introduce some of the brands that particularly caught our attention.

It featured only men's cutting-edge brands although the number of women's brands was larger than men's ones in Each booth had unique decoration and impressed us.

A Danish brand launched in the 2014 AW season by Marthe Flagstad, a former designer at Maison Martin Margiela (the brand name at the time).TONSURE.. The brand's creations are characterized by a generous sprinkling of artistic flair, and its items are popular for their contemporary proportions; for the 2018 AW season, the brand is breaking new ground again with futuristic-like materials and coloring. The brand is also carried in many popular select stores in Japan.

TONSURE. Its debut collection was for A/W '14. From their creation, we could see its artistic vibe and their popular items have up-to-date proportion. Many popular clothing shops in Japan are selling TONSURE. Many popular clothing shops in Japan are selling TONSURE.

Next is another Scandinavian brand. Based in Malmo, Sweden,SÉFR SÉFR.The basic and simple outlines of the product are very basic, but the warm and beautiful color palette of the Scandinavian brand is eye-catching. While basic and simple in outline, the warm and beautiful color palette of this Scandinavian brand is eye-catching. The visuals available on the website also have a great atmosphere.

SÉFR SÉFR Its silhouette was basic and simple. Its collection's quality was great but not expensive. The lookbook on its web store is great and has a good vibe.

Established in 2015.HALO.HALO is an acronym for "High Altitude Low Opening". HALO" is an acronym for "High Altitude Low Opening" and is taken from the name of a parachute jump. The brand's origins are deeply related to the Danish Special Forces, and even now, in cooperation with soldiers of the Special Forces, tests are repeated on a daily basis. The minimalist and stoic design is disciplined and beautiful. It can be said that the brand is characterized by a new sense of worldview that is different from the sports brands that are often seen these days.

HALO HALO stands for "High Altitude Low Opening". It is named after a parachute jump. Because the HALO design is rooted in the universe surrounding the Danish Special Forces. Its design is minimal, disciplined, and beautiful. Its point of view is new and far different from recent recent brands rooted in sports.

Based in London, the brand is rapidly expanding its fan base, with influencers from various fields patronizing the brand while intertwining it with various youth cultures.SOMETHING TO HATE ON.The brand seemed the freshest in the "HAVEN" area with a crew feel among the staff. The brand that gave the freshest impression in the "HAVEN" area was the one that had the most crew feeling among the staff. Another characteristic of CIFF is that it is the first to invite such up-and-coming brands. Incidentally, the brand is led by Raf Lowe, son of Jude Lowe.

SOMETHING TO HATE ON Many influencers love it and its reputation is growing fast worldwide. The brand is fresh and its staffs were most closed compare to other brands in the section HAVEN. One of CIFF's characteristic is featuring upcoming brands like this. The brand is headed by Raff Law (son of actor Jude Law).

Just debuted in 2018AW.[Claire] Phipps.This is the second season of this collection. This is the second season for this collection. Despite the fact that this is only the second season of this collection, the intricate decorations, elaborate detail work, and sense of skillfully mastered trends clearly indicate that the designer, Spencer Phillips, was trained at Marc Jacobs and Dries Van Noten, and the quality of his work is also very high. We are convinced of the quality. In addition, the company is committed to sustainable practices, making its products as environmentally friendly as possible. In Japan, you can buy them at "SUPER A MARKET" and "Azumabushi".

PHIPPS These are the second collections. However, its elaborate adornment, careful detail work, and a sense of digesting of trend are extraordinary for a fresh brand. This is because the designer is a former men's designer at Dries Van Noten and Marc Jacobs. PHIPPS respects the natural world and is exploring the concept of sustainability and environmental responsibility in the realm of style. Japan, PHIPPS' collections are stocked at "SUPER A MARKET" and "Azuma".

The Australian lifestyle brand that stood out in the lavish space with its presentation wasAddition studioThe quality of our products is evident at a glance. The taste and high quality of the items are obvious at first glance. Even essential oils and incense are transformed into minimalist works of art. Creative Director Ryan Hanrahan's sense of aesthetics is also found in the brand's furniture.

Addition studio Its exhibition in a rich space was outstanding. You can see its items have a great sense and are good quality at a glance. You can recognize the aesthetic sense of creative director Ryan Hanrahan in furniture the brand creates. You can recognize the aesthetic sense of creative director Ryan Hanrahan in furniture the brand creates.

Started in 2008 as an eyewear brand and has now grown to become one of Denmark's leading brands.HAN KJOBENHAVNThe brand is a talented brand that creates edgy collections with high quality production, while skillfully mulling over trends. The 2019SS collection showed a contemporary taste with a 90's touch. The exhibition space was vast and gave a clear impression of the power of the brand.

HAN KJOBENHAVN Its collection is cutting edge and high quality and including an excellent sense of digesting of a trend. The collection for S/S '19 showed contemporary taste combining 90s taste skilfully. exhibition space was huge as if it makes its presence felt.

And here are some Japanese brands.

Let's check out some Japanese brands we found in CIFF.

The largest space in "RAVEN" was used for the exhibition.Snow Peak.The high quality of outdoor gear, which is taken for granted in Japan, was new to the Scandinavians. The high quality of outdoor gear, which is taken for granted in Japan, seemed to be new to Scandinavians, and many people stopped to take a closer look at the items. The minimalist and stoic approach seemed similar to Scandinavian taste.

snow peak Its outdoor gears' high quality is taken for granted in Japan. Its minimal and disciplined approach is somewhat similar to Scandinavian taste.

The apparel lineup was also substantial, and the look visuals, which had been shot in Paris just prior to the show, were ambitious, breaking away from the brand's image to date. It was felt that the brand is reaching the next stage. The response from buyers was positive, and it appears that Snow Peak will be expanding in Scandinavia as well.

Not only outdoor gears but it also has massive apparel collection. The lookbook taken in Paris just before CIFF showed ambitious and succeeded to change its brand image greatly. It showed that snow peak seemed to have moved into the next stage. The buyers seemed to love snow peak well. Its collection will be stocked in Scandinavia soon.

Thus, I reported on the CIFF from a Huinamu perspective. My impression from visiting the exhibition halls is that there is a relaxed, unhurried mood throughout. Buyers from all over the world are visiting the show, and business negotiations are taking place here and there, but there is no unpleasant tension at all. I felt that this chill atmosphere, which is not found in major European cities such as Paris, Milan, or London, represents one aspect of Copenhagen. Although Copenhagen has an image of art, design, and food, fashion is certainly alive and well in Copenhagen.

So far, we've been introducing CIFF from our point of view. What we felt for CIFF is that it had relaxed and good vibes. There were buyers from all over the world and talking about business but never felt something unpleasant tension from them. Arts, designs, and foods are well known but fashion is surely alive in Arts, designs, and foods are well known but fashion is surely alive in Copenhagen.