monessay ─ snowman

monessay ─ snow man

This is "monessay," a series of essays by Toshiyuki Tsai, publisher of Huinum and editor-in-chief of Huinum Unplugged. It is an essay through objects, so it is called "monessay." There is no twist, but it is not a poop, either. The column that had been serialized in a certain magazine for quite a long time has been discontinued, and a new column has been started in Huinamu. This time, we will be looking at Yeti's "Tundra 35qt" cooler box.

  • Text_Toshiyuki Sai
  • Photo_Kengo Shimizu
  • Edit_Ryo Komuta
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The Seventeenth Snowman

long (great, swinging) strideIf you give a child as young as two years old a toy fire truck and a doll like Rika-chan, boys tend to choose the former and girls the latter. Boys especially like working cars.

giWith all the talk about gender freedom, I know I will be attacked out of nowhere when I write this, but I mean it as a trend. Of course, I am aware that there are many exceptions.

andI have grown up as a person who loves vehicles, even if such a thing is engraved in my mitochondria. I rode a bicycle in early elementary school, a motorcycle before graduating from junior high school, and a car when I was in high school. It's a good thing I stopped there and didn't head for airplanes, helicopters, etc. after that. I think Elon Musk is a representative of those who went straight ahead.

child (esp. of the young son of someone of high social standing)I have been riding motorcycles and cars since I was a kid. I was born and raised in a local city, and the times are part of that background.

ku (one of the trigrams of the I Ching: earth, southwest)I've been driving a Luma since I got my license at 18. I drove many memorable cars, but the car I switched to after having a child was a four-wheel-drive RV. We decided to change to a four-wheel-drive RV because we anticipated that we would have more opportunities to actively go camping and play outdoors in the future.

being crampedI was eager to get all the camping gear I could find. We had tents, chairs, tarps, cooler boxes, stoves, and so on. However, I never took this car outdoors again, except for a trip to a hot spring resort in Hakone. Partly because I was busy with work, but also because I had drifted toward hotels and ryokan (Japanese-style inns), in other words, toward the easy way out. It is also a matter of the times. It was not an environment where camping could be enjoyed casually, as it is now, and access was a bit more difficult.

the way (of proper conduct, etc.)With the exception of a few pieces, the utensils were never used and decayed as they were.

Japanese dock (plant) (Rumex japonicus)I have participated in many camping events since then, that is, events where we don't stay overnight but enjoy the outdoors, build a fire and have a barbecue. Just recently, we had a barbecue in a large parking lot in front of my friend's apartment in Chiba, surrounded by a large field.

that (someone or something distant from both speaker and listener, or situation unfamiliar to both speaker and listener)In such a situation, I need my own chair, tableware, and a cooler box to pack the food. I use a Coleman cooler that I bought at a home improvement store, but my friend used to use the Yeti.

young (animal)Whenever I peek into a fashionable outdoor store in the U.S. or other countries, I am sure to see a display of these items. I have been curious about them since then, but having something like this onsite makes me feel good.

summerIn Japan, where festivals, bonfires, and other outdoor activities have taken root, and a variety of items have become sophisticated, it seems a little too late to be talking about this now, but the property I am currently renting has a barbecue site, and there is a large cherry tree on the company's premises, so a cooler box is a necessity for cherry-blossom viewing every spring.

machineIn terms of performance, the styrofoam used in fish shops will do the job, but I am honestly glad to have something like this to add style and uplift the spirit.

The "Yeti" are snow men. Do they keep it cold enough to make them happy, or is it so heavy that it can't be lifted without them? Looks, indeed, like they are heavy, but, well, it's the former.

Toshiyuki Sai

Publisher of HOUYHNHNM and editor-in-chief of HOUYHNHNM Unplugged. After working as a freelance editor for Magazine House Popeye, he managed stylists and started his own editing/production company, which changed its name to Rhino Inc. in 2006.

ANDF

Phone: 03-3209-7575

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