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FEATURE| Michihiko Kurihara, a pioneer in the vintage scene, talks about vintage clothing. About the store.

Michihiko Kurihara, a pioneer in the vintage scene, talks about vintage clothing. About the store.

Mr.Clean Yokohama.

A pioneer in the vintage scene,
Michihiko Kurihara talks about vintage clothing. About the store.

In the mid-2000s, when the vintage boom was taking off for the first of several times, Michihiko Kurihara, a buyer at the popular vintage clothing store "Lost Hills" at the time, had a strong presence as a key player in the next-generation vintage scene. In 2011, he went independent as a freelance buyer. He expanded his activities beyond the boundaries of a "vintage clothing store," focusing on wholesale and opening pop-up stores and events. Mr. Kurihara recently opened his own store, "Mr. Clean Yokohama. Why did he open the shop at this time and why in Yokohama? The Huinamu team visited the store during its pre-opening and interviewed Mr. Kurihara. We will get to the bottom of the new store, along with Mr. Kurihara's "theory on secondhand clothing stores.

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A warehouse like a toy box, built on high ground in Yokohama.

Congratulations on the opening of "Mr. Clean Yokohama." It has been a while since I left my previous job "Lost Hills," so I was surprised when I heard the news of the opening.

chestnut fieldI became independent in 2011, so this year will be my eighth year. After quitting, I started working as a freelance buyer, but from the beginning, I wasn't that aggressive about opening a store because I didn't really want to do so.

Then why did you decide to open the store at this time?

chestnut fieldWe were approached by Eagles Nest Yokohama to open a new store just as we were opening a new showroom for wholesalers. At first, however, I turned it down because I thought it would be difficult to start two new businesses at the same time. However, I was told, "Please come take a look at the property and you will definitely change your mind," so I did. I came to see the property and found it to be very interesting.

The building was renovated from an old warehouse. In addition to "Mr. Clean," the building houses various stores selling interior goods and lumber.

So you are saying that you did not plan to open the store?

chestnut fieldYes, I had a vague idea of opening a store someday, but to be honest, I didn't think much about it. After I became independent, my seniors and friends introduced me to new business partners and good office properties, and I was even given jobs. I decided on this restaurant because I felt such a connection with the people around me.

The location of Yokohama was also unexpected. And it is a bit far from the nearest station, isn't it?

chestnut fieldI did have some concerns about accessibility, but over the past few years, I have been hearing a lot about people my age who have started families and moved from Tokyo to Yokohama, Kamakura, Kawasaki, and other areas in Kanagawa Prefecture. I thought this location might not be so bad, considering that such people might also drive here. And the location with a panoramic view of the city of Yokohama was great, too.

The view of Yokohama from "Eagle's Nest" located on a hill above the city. On a clear day, you can even see Mt. Fuji on a clear day.
The road in front of Eagle's Nest is marked with a sign written in European letters. Remnants of the U.S. military housing area can be seen here and there.

It's a pleasant view. The surroundings are lovely.

chestnut fieldAcross the street from Eagle's Nest used to be a residential area for the U.S. military. Even now, after the withdrawal of the U.S. military, there seems to be no prospect for redevelopment due to the problem of the mixture of state-owned and privately-owned land, but if this area is sold or leased as residential or commercial properties like Johnson Town in Iruma, people who love America will gather here. If a large commercial facility were to be built, I think it would be interesting to see how lively it would be. The street in front of the building still has a sign that reads "Mayflower St." and there are still traces of it today.

GREAT SMOKY MTN, a café adjacent to EAGLE NEST Yokohama, serves excellent smoked dishes that are roasted for 12 hours.
On the third floor, there is a space for antique furniture. We assure you that lovers of vintage clothing will be satisfied as well.

The location has a charm that cannot be substituted for the inconvenience of traffic.

chestnut fieldYes, it is. I also think this inconvenient location is interesting in its own way. I can't speak too highly of myself since I sell my products over the Internet, but I think that the true pleasure of buying secondhand clothing is to go to the store and see the actual items in person. The building itself is cool, and there are restaurants and other stores as well. I think it is a good place to come and have fun on holidays because it is filled with all kinds of fun. There was something about this place that attracted me, something that overrode the inconvenience of traffic. I myself had no connection or familiarity with Yokohama itself (laughs).

I have seen the vintage clothes that Mr. Kurihara buys in showrooms, but seeing them in a store like this gives me a totally different impression. I felt that a store is a good place to see the clothes. I am sure there were many vintage clothing fans who were looking forward to it.

chestnut fieldThanks to the development of social networking services, it is now possible to run a secondhand clothing business without a physical store. Customers can shop easily, and I think that is an appealing point. But on the other hand, there are definitely things that can only be experienced in a store. I would like to be there to serve customers as much as possible, and tell them the stories of the items and the purchasing process.

From now on, I will be a dealer and a store owner. How has your state of mind changed?

chestnut fieldEven though I am a vintage dealer, I have had opportunities to sell my products face to face to customers through pop-up stores and events in the past, so there is not much change in my personal feelings about opening a new store this time.

I think Mr. Kurihara was also the first to set up used clothing pop-ups in major select stores, which are now a familiar sight.

chestnut fieldI was just asked by people I knew from my "Lost Hills" days to help out. It just so happened that when I became independent, I chose to be a freelance buyer rather than a store buyer. If I had started my own store early on, I don't think I would have received such an offer.

Looking at your past activities, you have done things that other used clothing stores have never done before. You seem to have been a pioneer in the vintage clothing industry, taking the lead in taking on new challenges.

chestnut fieldThat is what fate is all about, isn't it? As I mentioned earlier, I never approached them on my own, but was always fortunate enough to be asked. I am grateful for the connections I have made with other people, which have allowed me to do what I do. I would like to continue to cherish these relationships and connections.

It's a regular vintage clothing store with only what I like.

The product lineup is well-balanced, with vintage at reasonable prices, middle vintage for the connoisseur's taste, and high-grade regular. It's seamless.

chestnut fieldI go to the U.S. for a month and a half at a time to buy, and while I purchase about 200 to 300 packets of goods, I put only what I like in the store, so I think it is a reasonable amount. Whether it is clothing or general merchandise, I try to put a wide range of good items, regardless of age or category.

There is a hint of America in the air, isn't there? It's like an atmosphere in the air.

chestnut fieldNow I spend about half of the year, or less than 180 days, buying in the United States. Perhaps that kind of atmosphere is being conveyed to the store as well.

Are there any used clothing items that you focus on in particular?

chestnut fieldNothing in particular. At each purchase, I arrange good items that I can buy at that time and items that I like. What I like changes to some extent, so I think of it in a rather fluid way. In other words, the store is always evolving.

Are there any particular things you pay attention to or are particular about when creating your stores?

chestnut fieldI think the ideal is to "sell ordinary products at ordinary prices. Nowadays, the purchase price in the U.S. has become higher, so it has become more difficult to set prices, but I would like to keep it that way. To be honest, I don't have a specific idea of what I want my vintage clothing store to be like. If I had to say, I would say that I want the store to be ordinary, in the best sense of the word.

How about the product mix?

chestnut fieldRather than collecting and displaying only vintage items, I would like to display mainly items that can be worn normally and that can be enjoyed as a fashion item. Of course, a store with a full lineup of special items would be great, and it would be very difficult to stock and sell them, but as for my position, I would like to sell items that I personally think are interesting and good, regardless of whether they are new or old.

What about the Andy Warhol T-shirts in the showcase?

chestnut fieldThis is a dead stock of an official item released in the 90s. The person who made these had a large amount of stock, which we bought in bulk. There were about 90 pieces in total. The one that is still in stores today is James Dean at 18,000 yen, and the others at 15,000 yen. If only a small amount had been found, I honestly think I would have paid a little more (laughs).

Patagonia has a good selection of fleeces, including the "Glissade" and turtle-print "Snap T" fleeces.

chestnut fieldSpace in the store is limited, so we have a certain amount of carefully selected items on display. The Sarasa-patterned "Glissade" is dead stock and costs 35,000 yen, and the Blue Water is 35,000 yen. Both were luckily found at thrift stores. Recently, "classic retro cardigans" are popular not only in Japan but also in the U.S., but "Glissade" has always been stable and popular. Even in the U.S., old "Snap T's", especially the patterned ones, have become popular in the last few years and the price has gone up, so now might be a good time to buy one.

Recently, there are fewer and fewer stores that carry "Reverse Weave" well in the fold, but "Mr. Clean" has it all.

chestnut fieldReverse weaves" are very popular in the U.S., and even made in the U.S. in the 1990s are really hard to find. Nowadays, it is very difficult to purchase these items even from dealers. We have three colors available. The charcoal gray one is especially rare.

I'm also happy to see that they have a good selection of chambray shirts and flannel shirts. It's like a good old-fashioned clothing store.

chestnut fieldAs for chambray shirts, you really can't find more than you think you can, and if you limit yourself to pre-70's, 1001 TP10T cotton shirts, you won't find more than two digits a year. Even 519 corduroy shirts can only be collected in a month and a half of purchasing. What used to be commonplace is disappearing rapidly.

You've also been focusing on vintage Navajo rugs for several years now.

chestnut fieldI guess it is since we started to focus on buying in the Southwest, such as Arizona and New Mexico, where many Native Americans live. We now have more opportunities to buy not only Navajo and Chimayo rugs and accessories, but also Ralph's native wear and other items. It is interesting that each region in the U.S. has different items. There are clothes that are properly rooted in the region and culture.

That is an interesting story. It is unique to the U.S., isn't it? What are some of the other states that you travel to for purchases?

chestnut fieldThe area I am currently touring is in six states, which is about the lower left quarter of the U.S. mainland. LA, of course, is the Mecca of vintage clothing, and many different genres of clothing are gathered from all over the United States. It is interesting to note that Levi's is strong from California to Arizona and New Mexico, and Wrangler is overwhelmingly popular in Texas. Also, in any state, high elevation areas and towns that attract many tourists for winter sports will produce outdoor items, and where there were mines in the past, you can expect to see workwear. In Texas, which has a strong cowboy image, you will still find a lot of ranchwear and related workwear.

Six states in a month and a half? You are still stoic in your buying. You don't go to the East Coast?

chestnut fieldThrifts are of course the main source of goods I buy, but I have dealers in most of the cities I visit, so I have to make regular visits to them. I have to visit them regularly, especially the dealers who keep products for me. So it is difficult for me to change or increase the number of areas I visit. However, unlike thrifts, I am able to secure a certain amount of sales, which is one of my strengths. Thrifts give you a chance to buy things at a discount, but it's a risky business because it's all about luck. Recently, I have been competing not only with Japanese buyers in the same industry, but also with local buyers.

Lounge space on the second floor in front of Mr. Clean, where you can relax with a cup of coffee taken out from the cafe on the first floor.

Do you separate your merchandise between the store and the showroom?

chestnut fieldWe plan to be flexible there. Immediately after the purchase, we are planning to rent the common space in front of the store and hold a large scale arrival event every time. We will let people see the fresh items here first. After that, we will distribute the items between the store and the showroom.

That event sounds interesting as well.

chestnut fieldThe ability to do so is one of the reasons we chose this box. In the city center, it's hard to find a location where you can use such a spacious space. It may be because I am getting older, but I think this location away from the hustle and bustle is just right for people to buy used clothes while taking their time to examine them.

Are there any vintage clothes that you will be looking out for in the future?

chestnut fieldI would say something made of different materials. For example, the red coveralls I am wearing today. These were made by "Double Wear" in the late 60's to early 70's. Other examples are the color-based coveralls made by "D.C.". Other examples are the color-based coveralls by "DC. Personally, I like things with a twist in the material or a change in color rather than the high street. In an era when the Ivy League and hippies were on the rise, I find it interesting that they dared to take a fashionable approach to workwear.

I like the fact that Mr. Kurihara sees vintage clothing from a fashion perspective. I like the fact that he doesn't value vintage clothing as something that needs to be worn all over, or something like that.

chestnut fieldOf course, at first I was into old-fashioned clothes, starting with denim, flight jackets, and other old-fashioned, high street items, and in my teens I would dress up to several hundred thousand dollars for my entire outfit. But as I got older, my horizons broadened. For example, designers and select shoppers use new clothes as a base while incorporating secondhand clothes. In my case, I wear new clothes on top of old clothes. It's just that my position is different, and I enjoy both old and new clothes in the same way.

You have a flexible approach to secondhand clothing.

chestnut fieldThis is especially true in the last few years. In the past, I used to be very particular about the degree of originality, but now, even if a zipper has been changed, it may look better, and I have come to see repairs and damage as part of the charm of age. We are no longer bound by old-fashioned rules such as how to wear clothes or what items to match with them. Of course, that alone is not enough to convince me as a vintage clothing store, so I have to acquire solid knowledge.

Mr. Kurihara's knowledge is sufficient (laughs). Last but not least, please tell us about your future prospects.

chestnut fieldAnyway, right now, I'm really occupied with this store. I can't think about the future (laughs). But if the number of customers increases, it would be interesting to invite people from all walks of life to use the shared space for events or flea markets, etc.

Five notable vintage clothing items found at Mr. Clean.

Prior to the two-day event on December 8 (Sat.) and 9 (Sun.), we were shown some of "Mr. Clean Yokohama's" best items. From the rare items seen at the vintage clothing summit to treasured vintage items, they are all treasures that meet Mr. Kurihara's aesthetic eye. There are sure to be many people looking for these items, so if you are interested, please be sure to come early!

Selected_0100's ECWCS GENⅢ LEVEL4 WIND SHIRT PROTOTYPE

00's ECWCS GENⅢ LEVEL4 WIND SHIRT PROTOTYPE ¥20,000+TAX

I introduced my own item in "Vintage Clothing Summit 6". I think it is a prototype or sample of the "windshirt" manufactured by Patagonia and others. I bought it from a dealer after it appeared on a rug.

Selected_0294's ECW PARKA OPFOR

94's ECW PARKA OPFOR ¥40,000+TAX

The Opfer model of the ECW parka, known for its woodland and sand camo patterns. Opfer' refers to a hypothetical enemy unit, and was called 'Aggressor' until around the time of the Vietnam War. It comes in a pale green hue."

Selected_0340's UNKNOWN BRAND AFTER HOODIE

40's UNKNOWN BRAND AFTER HOODIE ¥80,000+TAX

This is a "post-fit parka," which is very popular among vintage clothing lovers. This is a single face hoodie with V at the neck. It is a royal road item of vintage sweatshirts.

Selected_0430's CARHARTT CHORE JACKET

30's CARHARTT CHORE JACKET ¥350,000+TAX

These are Carhartt coveralls with change buttons. They are in pretty good condition, and I don't think these small sizes come along very often."

Selected_0569-71's VIETNAM SOUVENIR JACKET

69-71's VIETNAM SOUVENIR JACKET ¥60,000+TAX

The price of VietJan has been skyrocketing in the U.S. in recent years. Here in Japan, too, it has been gaining popularity again since a few years ago. This item is very elaborately made with decorative embroidery around the front zip and sleeve.

INFORMATION

Mr. Clean Yokohama

Mr. Clean Yokohama

Address: 2F EAGLES NEST Yokohama, 92 Yamaya, Minami-ku, Yokohama, Kanagawa, Japan
Phone: 090-2206-1755
Hours: 12:00 - 20:00 * Break 14:00 - 14:30
Closed: Mondays (open only on Saturdays, Sundays, and holidays during the year)
Instagram:@mrcleanyokohama

TAG
#Mr.CLEAN
#VINTAGE
# Vintage
# Secondhand clothing
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