monessay ─ bonito soup

monessay - bonito soup stock

This is "monessay," a Series by Toshiyuki Sai, Publisher of HOUYHNHNM and Editor-in-Chief of HOUYHNHNM Unplugged. It is an essay through objects, so it is called "monessay," and it is not a column with a twist, but it is not a poetic essay either. The column that had been serialized in a certain magazine for quite a long time has been discontinued, and a new column has been started in HOUYHNHNM. This time, I would like to introduce you to a dashi pack from "NICATA".

  • Text_Toshiyuki Sai
  • Photo_Kengo Shimizu
  • Edit_Ryo Komuta
  • Add this entry to Hatena Bookmarks

No.20 Bonito soup stock

wideI often take a grueling walk through the shopping district of O, a.k.a. Walking Street. It is a traditional shopping street in this cosmopolitan city in the heart of the metropolis. Although it would be nice to say that it is a traditional shopping street in this cosmopolitan city in the heart of the metropolis, the stores run by individuals have been pushed aside, and most of them are now chain stores run by large corporations. There are some old public bathhouses, but the shopping street is becoming more and more like a Kintaro candy. Should we call it evolution or deterioration? Hang in there, individual stores.

that (someone or something distant from both speaker and listener, or situation unfamiliar to both speaker and listener)A pizza parlor recently opened in the city of Koko. It is a pizza shop that looks like a new branch of "Pizza Slice," which is located right next to our office. I asked the staff about it, thinking it must be run by a company with a lot of capital since it is located in the center of the shopping district and on the first floor, but they told me that it was actually the first food and beverage business started by a small production company. The more I asked, the more I thought it was similar to what we were doing, and I felt a bit like supporting them. . Since then, I've been back several times, enjoying beer and pizza in the afternoon.

4th note in the tonic solfa representation of the diatonic scaleThe is American and sold by the piece (or whole, of course). It is quite tasty.

young (animal). until a few months ago, was a lobster roll restaurant called "Luke's Lobster". The Omotesando store still has a huge line of customers. However, the Hiroo restaurant did not do so well. The restaurant business , is quite difficult.

betAs you know, Ikruz is an apparel company with many select stores and brands. However, Ikruz was quick to enter the food and beverage business, and is recognized as a company that has established a rare example of success in the "food and beverage by apparel" business, which until then had few examples of success.

that (someone or something distant from both speaker and listener, or situation unfamiliar to both speaker and listener)The restaurant business may have been developed to cover all aspects of lifestyle, but it shows that the company is serious about what it is doing.

that (someone or something distant from both speaker and listener, or situation unfamiliar to both speaker and listener)In recent years, many companies have entered the apparel lifestyle or the food and beverage industry, although it is not clear whether they are trying to imitate the trend or not. They have tried their hand at bakeries , opened cafes, and so on. Some are even running full-scale restaurants.

assemble. With the clamor about the slump in parel sales, such a move may accelerate further in the future. There may be an aim to create a portfolio of businesses, i.e., to diversify risk. Some are doing well, some not so well.

that (someone or something distant from both speaker and listener, or situation unfamiliar to both speaker and listener)Under these circumstances, I was impressed by NICATA's dashi packets as a new way for apparel companies to enter the food and beverage business. The approach of using processed food products seems to have high barriers to entry, and it is difficult to come up with such an idea.

indicates certainty, emphasis, etc.If safety and taste are the top priorities for food products at home, then the next most important thing is good tasteful packaging. Everyone loves Dean & Deluca, right?

that (someone or something distant from both speaker and listener, or situation unfamiliar to both speaker and listener)In this sense, this approach is not wrong.

indicates possessive (often found in place names). I'd like to sneak out to a noodle shop and eat a lot of this on the side.

Toshiyuki Sai

Publisher of HOUYHNHNM and editor-in-chief of HOUYHNHNM Unplugged. After working as a freelance editor for Magazine House Popeye, he managed stylists and started his own editing/production company, which changed its name to Rhino Inc. in 2006.

NICATA

TAG
#monessay
  • Add this entry to Hatena Bookmarks
Page Top