The ambassadors, professional bass anglers Yu Yoshida and Geki Yoshida, are the "brothers" of the ambassadors. How can they see the true value of "New Era Outdoor" as professionals in their field?
Right: Yu Yoshida Left: Geki Yoshida
The brothers are both professional bass anglers. The younger brother, Geki, in particular, is rewriting the rules of bass fishing with his outstanding physical ability, good judgment, and cheerful personality. Together with his brother Yu, who is also the representative of the fishing apparel brand "Sniper," they have attracted attention for their unique backgrounds and proven abilities.
Ever since they can remember, New Era has been the go-to headgear for Yu and Geki Yoshida. If you are of the same generation as them, you will probably nod your head in agreement. It may also make sense why his older brother Yu says, "Perhaps because of their love of hip-hop and street culture, 'major leaguers and B-boys' is also a natural image for them. For that reason, the two were surprised at the unexpectedness of this new step by "New Era," but also genuinely and positively sympathized and excited.
It's simply hot," says his brother Gage. As a professional bass angler, he is becoming increasingly aware of the fact that he was chosen as an ambassador, and says he wants to create something that no one else can imitate.
If I can work with them to spread the word about fishing and New Era's efforts, and if I can work with them to transmit Yuu and my identity, I'm sure that something cool will naturally form. I can't wait to see what the future holds.
The basic premise is that the two also fold in their functionality in the field. Due to the nature of fishing, where the specs of the equipment directly affect performance, such as "it is important to have the right amount of light so that it does not shine in too much when you want to see inside the water," not even the slightest compromise is allowed in the details of headgear. Because the two know this, Yu says, "Headgear is indispensable to the fishing scene and is an absolute must for fishing gear, so we hope it can be used as more comfortable gear. In that sense, this is something that users who are serious about fishing can agree on".
Mr. Geki, on the other hand, also paid attention to its looks. New Era is still associated with that logo," he said. I think the appeal of the logo is that it has been designed as it is, rather than being updated for a new approach. Stylish and cool is the foundation of any outdoor activity. When asked about items he would like to develop in the future, he boldly and immediately answered, "Rain wear! Mr. Gage boldly and immediately answered, "Rainwear!
The Yoshida brothers are breaking out of the norm to expand the horizons of fishing, and "New Era" is eager to innovate and take on new challenges. We are sure that there are many more developments awaiting us in the future that will leap beyond our imagination.
