YSTRDY's TMRRW plots unexpected pop-ups .

MUTANT THRIFT WEAR MARKET at FREAK'S STORE

YSTRDY's TMRRW plans an unexpected pop-up.

OPEN STUDIO is a gallery and pop-up space on the first floor of the Shibuya store, the flagship store of FREAK'S STORE, which reopened in March 2017. It has hosted many events in the past, attracting attention from within and outside the fashion industry. The pop-up currently being held here (~3/31/(, ~3/31/)) is the "MUTANT THRIFT WEAR MARKET by YSTRDY's TMRRW". We caught up with the man behind the event, Hisaya Kanno, designer of YSTRDY's TMRRW, and Yoshihisa Amanuma, men's buyer at Freak's Store.

Photo_Haruki Matsui
Text_Yasuyuki Ouchi
Edit_Shinri Kobayashi

(left) Yoshihisa Amanuma, Men's Buyer, Freaks Store

. He is in charge of buying a wide range of items from shoes, bags, sundries to clothing. . He has been fascinated with American sundries and vintage clothing since his junior high school days. He joined Daytona International the year before last.

(Right) Hisaya Kanno, designer of YSTRDY's TMRRW

Debuted in Fall/Winter 2017. Taking vintage clothing as his starting point, he draws on his background as a sales clerk and designer's assistant to create designs with a broad perspective that extends to the sales floor.

YSTRDY's TMRRW" pop-up that doesn't make you look crestfallen.

Amidst the apparel recession, "Daytona International" has been flying off the shelves in recent years. The mainstay of this trend is the select store "Freaks Store," which opened in 1986 in Koga City, Ibaraki Prefecture, in a space of only 3.5 square meters. In addition to the fashion business, we are also engaged in the food and beverage business and the fashion business. In addition to the fashion business, the company also operates a restaurant business, a wholesale business, a house business, and a hotel business. Reflecting the current times, we are expanding our vision beyond the framework of a select store to encompass all aspects of lifestyle. Among these businesses, "Open Studio" stands out from the rest. This gallery, which has brought a new culture to the Freaks Store and, by extension, to Daytona International, is the root of the company's growth and evolution.

This is also true for the "MUTANT THRIFT WEAR MARKET by YSTRDY's TMRRW" currently being held. Freaks Store" has started handling "YSTRDY's TMRRW" from this season. Normally, a pop-up would tend to be an unveiling of the new line, but we feel the spirit of spirit and service in the fact that it is not a cut-and-dry affair.

Of course, there were aspects that were easier to understand, but I thought that would be boring. If we were going to go to the trouble of using "Open Studio" for a pop-up, we wanted to do something interesting that had never been done elsewhere.

In this pop-up, Ms. Kanno herself picks up vintage clothes and remakes them with a unique nuance that takes advantage of the good qualities of the original vintage clothes, and offers a limited number of items. The event name "MUTANT THRIFT WEAR MARKET by YSTRDY's TMRRW" is an expression of remaking, replacing the word "mutant" with "mutation. "THRIFT WEAR" refers to so-called secondhand clothing, and Mr. Kanno was inspired by the secondhand clothing he found in numerous thrift stores during his stay in the U.S. He named it " THRIFT WEAR ." The name "THRIFT WEAR" was inspired by the vintage clothing that Mr. Kanno found in numerous thrift shops during his stay in the U.S.

To be honest, I haven't been in touch with the "Freaks Store" for several years, but the image I had of the store when I was a student was that of "American casual. My interpretation of that image was remaking vintage clothing. At that time, we dealt in more vintage clothing than we do now.

I think it is time for Freaks Store to take on new challenges with an eye on the future. In a sense, I think the brand expects this of me, who joined the company the year before last. That's why we decided to do a special pop-up like this one, rather than simply advertising that we have started carrying YSTRDY's TMRRW.

What is the most important thing when remaking old clothes?

Not only is Ms. Kanno herself familiar with vintage clothing, but she also had a backbone in remaking vintage clothing, as she used to collect vintage clothing and remake items at YSTRDY's TMRRW on an irregular basis.

. Even so, I had a hard time choosing vintage clothing as a base. For denim and T-shirts, I limited myself to black and white, but focused on US-made items and trendy items from the '90s. When I went to a warehouse to buy, I spent about five hours in the can selecting from a huge pile of used clothing (laughs).

The finished remake items are also tagged with "YSTRDY's TMRRW" and the brand's worldview is condensed, just as it is in the inline line.

The most important thing in remaking old clothes is that they have to be "updated" and "better looking" than the existing old clothes. . If not, we can just buy used clothes. To achieve this, we considered everything from the aforementioned selection of vintage clothing to the design and silhouette, as well as the image of how the items would look when coordinated. I think you can style the remake items alone or mix and match them with YSTRDY's TMRRW's inline items.

Fans of the Freaks Store and fans of YSTRDY's TMRRW will be able to experience something new that they have never seen before at the "MUTANT THRIFT WEAR MARKET by YSTRDY's TMRRW", where fans of YSTRDY's and TMRRW can experience something new and different from both brands. The event is only a few days away. Please visit the "Open Studio".

A remake of a T-shirt from the '90s that symbolizes the current mood. The original body is switched above the yoke line to create trendy drop shoulders. The neckline is piped with the body of old clothes to create a boat neckline. 13,000 yen each + tax

The base is an American-made version of a very popular model that has skyrocketed in the vintage clothing market. The design has been modified with a beautiful slim silhouette and zippers at the hems for easy wear. 37,000 yen each + tax

The flannel shirt is an innovative design assembled from three parts of the same color. If other colors are purchased, different colors can be combined. The varying lengths are also sublimated as a stylish design not found in existing old clothes. Each 23,000 yen + tax

A small pouch with a denim hem as a storage opening is a gem, like a tasteful succotash. 4,500 yen each + tax

MUTANT THRIFT WEAR MARKET by YSTRDY's TMRRW

Period: 3/21( Thu ) - 3/31 Sun ( Sun )
Location: OPEN STUDIO SHIBUYA
Address: 1-13-1 Jinnan, Shibuya-ku, Tokyo
Phone: 03-6415-7728