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FEATURE|Rimowa and Ginza, the crossroads of history and culture.

Rimowa and Ginza, the intersection of history and culture.

An ongoing heritage

Rimowa and Ginza, the intersection of history and culture.

Travel is always fresh. There are always things, people, and events waiting for you that you have never seen before. And Rimowa, which has been making suitcases that are travel companions for more than a century, knows better than anyone else the joy of encountering such unknowns. Recently, Rimowa unveiled a new experiment at its flagship store in Ginza, Tokyo. It is an installation that connects the old and the new, combining the story of their accumulated craftsmanship with works by up-and-coming artists. Rimowa has transcended the boundaries of a mere travel bag to become an icon of lifestyle and culture. The backbone of its strong individuality became a little clearer.

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An archive that offers a glimpse into the lives of people from different times and places.

The Rimowa Store Ginza 7-chome, a new landmark that opened last December to mark the conclusion of the brand's 120th anniversary. Passing through the store, which is neatly lined with new and standard models, one steps up the stairs to the third floor, which has just been opened to the public, and there, of course, are a variety of Rimowa suitcases. But I had never seen any of them before. That's because all of the items on display here are from the archives of Rimowa's long history.

The exhibition, entitled "Rimowa Heritage Ginza," features about 30 products of various ages and designs. Some of the oldest suitcases date back more than 100 years, and the stately construction of these aged suitcases, which seem to convey the atmosphere of the time as it is today, makes us realize the historical background of the past, when people gradually shifted their travel from ships to trains.

The case, made of plywood with linen, is an archive from the '30s, made to be loaded into a train cabin. They were often carried by their followers rather than their owners.
The transport case, made to carry stringed instruments such as contrabass and cello, dates from the early 20th century. Plywood with wooden reinforcements.
Wardrobe case for storing and transporting outfits for travel. It is made of plywood covered with corduroy. This piece was also created in the early 1900s.
The relatively new trunk, made in 1973, is made of aluminum. Rimowa's iconic uneven groove design was introduced in 1950, but this one has a hammered caviar-like texture. It is fun to imagine the personality of the original owner from the stickers attached to the trunk.
The retro-modern look of the "Holiday" collection for young people is attractive even today. The material used is ABS resin, and although it was produced in 1988, it already has the look of a modern Rimowa product.
The guitar case made of grooved aluminum is a custom-made piece made in the 2000s. In its long history, there have been many such oddities and highly specialized items.

Two artists added new colors to Rimowa.

The yellow lines on the floor and curved tables are reminiscent of an airport baggage claim, and the way they are presented also reflects the brand's core concept of "travel.

In the space in front of the exhibition, two artists were featured for the unveiling. USUGROW, who specializes in calligraphy and painting, and COLLIU, a model and creative artist, were chosen for the exhibition because of their different genders and styles. The exhibition was curated by Hidenori Matsuoka, editor-in-chief of the free magazine "Hidden Champion," which has delved into various art and street culture.

COLLIU's work is not so much about finishing a painting as it is about expressing it through the use of space. His style of painting flat figures and use of color can be seen as retro or modern. I thought it would be interesting to see her style, which is difficult to identify the historical background, in a historical exhibition such as this one," said Matsuoka. On the other hand, the reason for using Ms. USUGROW is as follows.

He painted calligraphy on the entire surface of the broken floor, which I thought was really cool. He made good use of the large space, and since he also plans his own exhibitions, he has a producer's point of view. I had high expectations that he would make good use of this space for the exhibition at Rimowa. Besides, calligraphy is the artist's original script, and it transcends the concept of national borders. I thought it would be a perfect fit for this brand, whose keyword is "suitcase travel.

And now, before the presentation of the project, Matsuoka-san looks happy in front of the finished work.

I wanted to create an image of a man and a woman, monochrome and colorful. I dared to ask two people with interesting contrasts to create an image like "the exotic feeling of travel," and I think it was the right choice. The finished product honestly exceeded my imagination, and I was very happy about that.

Each journey, each vision.

USUGROW's work is arranged in simple calligraphy. He says, "I customized it with the image of how I would actually use it. That's why I used enamel paint that doesn't peel off easily," he says. On the wall, there are graphics of dancers and the message "Spirit beyond borders.

The words I have used here are also my own theme that I have held since long ago. Art and culture are like a traveler itself, spreading from place to place. It is the same with dance, letters, and songs, which will remain even if they are suppressed or erased from history. I believe that this is closer to the truth than books written by influential people of the time. So it is not so much that I was inspired by the offer, but rather that the idea had been in my mind for a long time. The word "border" does not only refer to national borders, but also to areas and even to the boundaries between people. My theme is to cross all of them. I always want to feel flat, so it doesn't feel strange at all that my work is being exhibited in Ginza, a place I don't usually have any connection with (laughs).

The suitcase, which was cut out of colorful sheets and decorated, is COLLIU's work. Looking at the finished work, she says, "In choosing the motifs, I was partly inspired by the landscape, but I was more conscious of the overall balance of the piece. It's like an accumulation of small drawings," she laughs.

COLLIU, on the other hand, explains his participation in this project. Many of the hair and makeup artists I meet when I work with models have been using Rimowa trunks for a long time, so I have a strong image of Rimowa as something sturdy and functional that can withstand hard use. So I have a strong image of Rimowa trunks as sturdy and functional, able to withstand hard use. When customizing suitcases, the use of stickers is a very common practice, but I thought it would be interesting to use this idea to decorate the walls as well, linking them to the suitcases. I myself love to travel, and this year I traveled to Italy and France, and I often go abroad for modeling work. When I travel, there are always landscapes and cultures that are different from my own everyday life, so I often get inspiration from the colors, architecture, and large spaces of these places. Rather than being directly applied to my work, I feel that these experiences inform my thinking and perspectives.

The 100-year-old trunks lined up next to them have completed their role for the time being, but their legacy will surely bring something to the artists who stand next to them, looking to the future. Rimowa's journey linking the present and the past is surely not over yet.

Profile

Toshifumi Yamane

COLLIU

She started her career as a model while a student at Musashino Art University, and currently works as both an artist and a model. She spent three years of her elementary school years in Hong Kong and developed an interest in expression and creativity while growing up exposed to movies and manga. She is a contemporary it-girl who is active in a variety of fields, including collaborating with fashion brands, providing artwork for musicians, and creating window displays for commercial facilities.

Toshifumi Yamane

USUGROW.

Born in Fukushima. He started his career in the early 90's as a flyer creator in the underground music scene, especially hardcore punk, which he has been into since his teenage years, and has been involved in many large scale creative projects such as CD and record jacket artwork and collaborations with various companies. Until now, he has continued to work freely and unconventionally in his creative activities, while still maintaining a sense of his roots.

INFORMATION

RIMOWA Heritage Ginza

Open: 11:00 - 20:00 (last admission 19:30)
Address: 7-9-17-3F Ginza, Chuo-ku, Tokyo

Rimowa Client Services

Phone: 072-994-5522
www.rimowa.com

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