FEATURE

Translated By DeepL

Why did the men love Frank Reeder?
Why did men love Frank Leder?

Why did the men love Frank Reeder?

Fifteen years have passed since Frank Reeder was introduced to Japan, and in June, when the designer himself visited Japan, the agent "Mach Go Go" opened its showroom with a lineup of new autumn/winter products. Press Director Rieko Miura said, "Frank Leader is a brand whose fans spread by word of mouth, one by one and two by two. We had always thought that an event like this, where customers and store staff could sit down and talk with the designers, would be appropriate for this brand. The following is a report from the event, which was filled with an at-home atmosphere.

  • Photo_Kota Yagi
  • Text_Kei Takegawa
  • Edit_Ryo Muramatsu

The more you wear it, the more comfortable it becomes , prickly and stiff to the touch. Taro Ishihara, student

I was going to study in Germany, and since I was going to be there, I paid a visit to his atelier. Frank looked a little surprised because I hadn't made an appointment, but when I asked to see his clothes, he said, "Please come in. The shirt I am wearing today is one I bought at that time. He whispered in my ear that it was a special order from an American store and was not available in Japan (laugh). I fell in love with his personality at once. The craftsmanship is, of course, impeccable. The process of getting used to the prickly, rough fabric is unbearable. I also like the fact that everything is made locally. He told me that if I don't place an order, all the factories will go out of business. After this, I plan to go on to graduate school. When I asked him if I could work there as an intern, he said yes.

He asked me to get him to sign it for me so that he could pay for my airfare. Masahiro Okazaki, Representative of SLOW&STEADY

It's been seven years since I set up the store. It's no exaggeration to say that I went out on my own because I wanted to deal in Frankfurter. . In a word, it is cool without being overdressed. Of course, it is the bold craftsmanship born of love for Germany, but it is also cool when you put it on. I think the patterns are not for showing, but for wearing. The store is located in Tokushima. I rushed there today and tomorrow, leaving the staff in charge. This water bottle belongs to a customer . When I told Frank that I was going to see him, he entrusted it to me, saying, 'I'll pay for your flight, just get this guy to sign it for you' (laughs).

Self-introductions are decidedly out of love for Frank. Takeshi Nagata, English teacher
Business would not make such heavy clothes (laughs). Mr. Naoya Kawakami (Representative of Manhole)

I have bought six or seven pieces of clothing each season, so in total I have probably bought no less than 50 pieces of clothing. . I am not an expert on clothes, but there is no other brand that I have been so hooked on. . I am usually an English teacher. I like the fact that Frank's clothes look crisp, yet not over-the-shoulder. My hands get black from whiteboarding in this job, but even if they get dirty, I can wipe them off with the hem without hesitation (laughs). When I introduce myself in the new semester, I say, 'My favorite brand is Frank Reader,' and I promise to show a picture of myself with Frank.

. we have known each other since my previous job (1LDK). . I have had a special order for a joint and a coat made for me. Frank Leader has a universality that makes me want to wear the clothes I bought 10 years ago again. It's not that they ignore trends, but it's because they have an unshakable belief at the core. . Generally speaking, you don't make clothes this heavy if your first priority is business. This season, I recommend the Roden pants. I would wash and wear a size larger. They will probably shrink, but that will be a good thing. And then there are cardigans. In August, I will open my dream store in Aoyama. In August, I will open my dream store in Aoyama, and I will be waiting for you with a full lineup of "Frankfrieder" products.

I can't believe I put it on and finished it,
It was my first experience. Takamine Imamura, Arch Sales Representative

I found out about it when I moved to Sapporo to work at "Arch" (a select store in Sapporo . . I found out about it when I changed jobs at 'Arch' (a select shop in Sapporo, which opened a Tokyo store in Asakusabashi last April). I was surprised at the stubbornness of the fabric (laughs). (Laughs). I was captivated when a senior colleague told me, "These clothes only become 100% or 120% after you wear them. . I only have a few pieces, but I wear them several times a week. The shirt I am wearing today is ink-dyed linen. I've been washing it without hesitation, so it's already aging nicely. Today, I paired it with American overalls from the 40s to give it a worker's look."

Caramel Man and
It is said (laughs). Mr. Daiki Sakamoto (staff of Sarutahiko Coffee)

In my early twenties, I wore many different outfits, but before I knew it, my wardrobe was all earth colors. At work, I am known as the caramel man (laughs). This is the result of my tastes shifting in the direction of being able to wear whatever is in style at any time, regardless of fashion trends. Among them, Frank Leader welcomes new items every season. Frank is not a bland brand. I think it is a natural feeling that takes shape. However, he is also very proper, so he doesn't make himself look dirty. It's just the right amount of subtlety.

INFORMATION

Mach 55 Limited

Phone: 03-5413-5530
www.mach55.com
www.frank-leder.com