Why did the men love Frank Reeder?

Fifteen years have passed since Frank Reeder was introduced to Japan, and in June, when the designer himself visited Japan, the agent "Mach Go Go" opened its showroom with a lineup of new autumn/winter products. Press Director Rieko Miura said, "Frank Leader is a brand whose fans spread by word of mouth, one by one and two by two. We had always thought that an event like this, where customers and store staff could sit down and talk with the designers, would be appropriate for this brand. The following is a report from the event, which was filled with an at-home atmosphere.

Photo_Kota Yagi
Text_Kei Takegawa
Edit_Ryo Muramatsu

The theme is "the hermit: Kammer".
Key pieces for the Fall/Winter 2019-20 collection.

This German leather jacket is a symbol of "Frank Leader". The origin of this jacket is the dense and thick moleskin that German workers used to wear instead of leather jackets. . As you can see, it can stand on its own. ¥88,000+TAX

. This hand-woven wool long cardigan has a presence that makes it a viable outerwear item. . ¥68,000+TAX

Roden wool pants woven from scratch, which the designer himself says he is satisfied with the workmanship. Vintage sass buttons and a key hook on the right front are also particular details. ¥43,000+TAX

Hand-knit with a simple, traditional German knitting pattern using wool from shepherds who continue traditional sheep farming along the Baltic Sea coast. ¥78,000+TAX

The designer's own favorite is this hooded coat in German leather dyed in a new green color. 4 bellows pockets accelerate the masculine look. ¥168,000+TAX

PROFILE

Frank Reeder

Born in 1974 . Born in Nuremberg, Germany. He started his own brand while studying at St. Martin's College of Art and Design, and moved his base of operations to Berlin in 2002, where he has been making both physical and mental products with a focus on made-in-Germany craftsmanship.