STITCH JAPAN" has established a firm position in the interior design industry, developing "Mid-Century MODERN" and "STITCH TOKYO". Mr. Minagawa Minenao, who has served as the representative of "STITCH JAPAN," will go independent this season with his original brand "MADE BY SEVEN -REUSE-.

Mr. Minagawa, who has been involved in the interior design scene for over 15 years Mr. Minagawa, who has been involved in the interior design scene for more than 15 years, initiated a product collaboration with Rain Spooner, a long-established Hawaiian shirt manufacturer.

I started out making stuffed animals with spooner cloth.
It's unofficially (laughs).

And before we proceed with this collaboration.

Mr. Minagawa and Rain Spooner first met several years ago through a mysterious connection.

Mr. Minagawa, who had always loved America, was put in charge of the vintage clothing department at his previous job. He was not a fan or an enthusiast of "Lane Spooner," but rather "knew of it, but that was about it.

In 2011, the brand "MADE BY SEVEN -REUSE-" was launched with the aim of creating products that make effective use of used clothing found in the company's warehouse. It was started as a brand."

When I was looking for fabric to make a bear as the first step, I found a Hawaiian shirt made by Rainspooner. That was the moment when I recognized Rainspooner. I thought it was interesting that there were various designs for the shirt patterns and tags that varied depending on the age of the shirt."

When I look at it now, I am surprised to see that this fabric is "Lahaina Sailor" (laughs). We also made a heart-shaped attachment in the same pattern and named it "bear hug" after the bear hugging the heart. We didn't have a lot of shirts in stock, so it was almost a one-time development.

The "bear hug" was thus released as the first item in the spring/summer season of that year's "MADE BY SEVEN -REUSE-.

I looked at the fabrics in the warehouse to see what I could do for the fall/winter season, and found some vintage blankets from Pendleton and others. I found some vintage blankets from Pendleton and other vintage fabrics, and when I saw that they were available for reupholstering Eames shell chairs at the time, I decided to use them. Then I decided that I wanted to do it with Pendleton's official approval, so I talked with the person in charge in Japan, and we were able to create an environment in which we could officially produce the product with Pendleton.

With the official commitment with Pendleton formalized, the MADE BY SEVEN -REUSE- product line gradually accelerated.

I was invited to a joint exhibition called "JUMBLE" while making Eames chairs, skate deck stools, magazine racks, and clocks, and many people saw and accepted my work there. Then, in the fall of 2015, I was officially asked by "Rainspooner" if I would like to work with them. I was officially asked by Rainspooner if I would like to work with them.

This encounter came about because of the ongoing development of "MADE BY SEVEN -REUSE-" products. This is what led to this formal collaboration.

A cherished pattern has an identity.

Like Rain Spooner's Lahaina Sailor and Pendleton's Chief Joseph, I feel a sense of stability and security as a brand when we continue to use patterns that have been cherished for a long time. It is very gratifying and interesting to be in an environment where I can take such a great identity and create something that has never existed before."

The three products released this time are a deck stool, a magazine rack, and a wall clock. We picked up 5 patterns of spooner cloths and dropped them into the products. In this case, we are actually looking forward to a little bit of fun.

The president of Rainspooner saw us at the exhibit, and next week our wall clock and skate deck stools are flying to Hawaii."

These products will be displayed at Rainspooner's stores in Hawaii.

At this point, we don't have a direct store to sell our products, but we are looking forward to the opportunity to have local people who grew up in Hawaii see our products. It would be great if people from Japan who are visiting on vacation would see it, look it up, and buy it in Japan.

For the people of Hawaii, "rain spooner" is like soul food. It would be an opportunity to present a product they have never seen before to the people of Hawaii.

We want to make products that the fabric calls for.

Then, Mr. Minagawa suddenly took out a shirt.

This is my first rain spooner that my brother gave me about 18 years ago. It's wrinkled now, but you can see the old tag on it. I don't know if this is from back then.

I see that Mr. Minagawa's point of view is flat without being maniacal in a good way, like his chance encounter at the warehouse or the fact that he is not that interested in tags (laugh). (Laughs) That's why he comes up with unique ideas to incorporate clothes into interior design. Nevertheless, I am sure that he will become more and more familiar with rain spooners as he continues to work on this project in the future.

I would like to become more familiar with it. This time I chose spooner cloth because of its strength, but now I want to go to the real Hawaii and pick up various fabrics at a wear house. I think unique patterns like the personalized rain spooner that my brother gave me would be cute to display. I would like to make products that call to the fabric.