FEATURE | TIE UP

Translated By DeepL

Focus TOUGH AS YOU

The rebellious and indomitable spirit from Dr. Martens.

Dr. Martens has launched a new campaign, "TOUGH AS YOU. The message of the campaign is "TOUGH AS YOU. The campaign features four groups of people who have overcome adversity and hardship with their creativity, expressed their individuality, and influenced the world. They are the ones who have made an impact on the world by overcoming adversity and hardship with their creativity and expressing their own personalities. In addition to a specially made movie, we introduce the backgrounds of each of the four groups, and explore their identities as individuals who continue to take on new challenges.

  • Photo_Yoshio Kato (Still Life)
  • Text_Ryo Tajima (DMRT)
  • Edit_Ryo Muramatsu

Continue to refine your own personal tattoo style.
Sarah Lu

Sara Lu / A Vietnamese hand-carved tattoo artist based in Brixton, England. She has gained worldwide acclaim for her intricate lines and unique textures drawn without the use of any machines.

Sarah Lou, who has a tattoo studio in Brixton, England, is a world-renowned artist who carves tattoos by hand. While machines are commonly used, she dares to go back to traditional methods and expresses her art with an emphasis on the original meaning of tattoos. Sarah is originally from Vietnam and has lived as a refugee. She once worked in graphic design for about 15 years and then traveled backpacking for two years. It was during that time that she learned the art of tattooing and developed her own style. Sarah has this idea that "negativity is the driving force to become a better me yesterday. Perhaps it is this strong feeling of not giving in even when she fails that keeps Sarah going.

Model 1461, born in 1961, nicknamed the Three Hole Shoe. At the time of its release, it was sold as workers' shoes, but as time went by, it gained the support of political protesters and students. The "three-hole shoe," which combines an anti-political mindset with a fashion sense, suits the feet of Sarah Lou, who draws her tattoos using traditional methods. ¥21,000+TAX

A free expressionist who is not bound by gender or religious views.
Nakhane Touré

Nakane Toure / Singer-songwriter, actor and novelist, is a South African artist. He is gay and has expressed his experience of struggling with this in the film "The Wound" and the album "You Will Not Die".

Nakane Toure was born in South Africa in 1988. He is a multi-talented singer-songwriter, actor, and novelist. Raised as a Christian as a child, he is gay and has a history of being tormented by his sexuality and religious views, especially as a boy; the 2017 film THE WOUND depicts such autobiographical details and shows how many fierce pressures have put him in a difficult position. It offers a glimpse into the film. The film was censored by the South African authorities when it was first released, and even today, films in which Naneka appears are marked. What he communicated through his campaign was that "nothing is possible without believing in yourself. This message is unique to Naneka, who has sublimated his individuality, which is different from others, into creativity.

The "1460," the first model of the iconic "Dr. Martens," is a cultural icon, loved by skaters, punks, and rude boys alike. The "eight-hole boot," as it is commonly called, has become a cultural icon, loved by skaters, punks, rude boys, and many others. Nakane's top tucked in and cropped pants paired with the boots are reminiscent of the Skins, and at the same time, they exude a genderless appeal. At the same time, it exudes a genderless appeal. ¥24,000+TAX

A musician who continues to work with an indomitable spirit.
Blaine Harrison

Blaine Harrison / Vocalist and songwriter for the UK rock band Mystery Jets, formed in 2003. The band also includes his own father, Henry Harrison. He is leading a campaign to improve the environment of live music venues.

Blaine Harrison is the vocalist of the UK rock band Mystery Jets and one of the UK's leading musicians. He suffers from spina bifida bifida, a congenital condition in which the vertebrae of his spine are dysplastic. Despite this handicap, he continues to take the stage and perform live, and his music continues to captivate people. His band's expression, as well as his attitude, has attracted sympathetic listeners from all over the world, and continues to excite music lovers today. In his campaign, he says, "For people in my situation, there are real barriers and mental barriers," and in this short movie, you can see a scene that embodies his words. The toughness of the artists with their indomitable spirit is truly expressed in this short movie.

Blaine Harrison's style is a patterned shirt and jacket. This time, he is wearing a riders jacket with cropped denim and "2976" Chelsea boots by . The simple silhouette and stylish look of the boots match Harrison's feet. ¥24,000+TAX

A podcast group from London that asks questions about the future of the world.
[SISTEREN]

Sislen / A podcast group that transmits messages from London to the world. Basically a live feed, it covers a variety of social issues with a focus on women's support. It also raises issues about the image of a new generation of women and the state of minorities.

Michelle Tibo, DJ Tibo, and Babily Burkiwa, Sislen, a podcast collective made up of these three black women. They started their activities in 2015. They are the voice of a new generation of women, delivering their message while at the same time supporting those who support their cause. The content is about a number of social issues surrounding the women's environment in our time. The reason why they are active in the form of podcasts is because they want to deliver a real voice. They raise issues by confronting the mainstream media head-on. In this short movie, she says, "Even if we had a setback, it was a chance for us to grow," and throws words of encouragement to the viewers. The film shows the attitude of the three filmmakers, as black people and women, who are trying to give a voice to the truth in society.

The three women of "CISLEN" express the culture of "Dr. Martens," loved by punks and rockers, in a more fashionable way. The persuasive power and stylish atmosphere created by their outfits, which seem to transcend gender differences, can only be expressed by these women. Left: Chelsea boots ¥24,000+TAX Middle: Eight-hole boots ¥24,000+TAX Right: Three-hole boots ¥21,000+TAX

INFORMATION

Dr. Martens Airwear Japan

Phone: 03-6746-4860
www.jp.drmartens.com

Campaign website "TOUGH AS YOU"

www.jp.drmartens.com/tough_as_you/