Mixture of New Lacoste and Old Lacoste styles.Vol.01

LACOSTE will open a pop-up store in September. The store will feature approximately 400 items of vintage clothing as well as new items. The reason is clear. To prove that LACOSTE is timeless. At the same time, it is a proposal from the brand to address the problem of surplus production in the fashion industry. In this Series, we have asked five up-and-coming stylists to help us clarify the timelessness of Old Lacoste in advance of the pop-up store. The first installment is by Nobuyuki Ida. Lacoste, where Christophe Lemaire worked as creative director, is a sports luxury brand for our generation. Secondhand clothing is no exception.

Photo_Toshio Ohno
Styling_Nobuyuki Ida
Hair & Make-up_Katsuyoshi Kojima (Tron)
Model_Sotaro Yasunaga
Text_Kei Takegawa
Edit_Ryo Muramatsu

edgy
Monotone style.

(Lacoste) down coat ¥49,000+TAX, shoes ¥18,000+TAX (all at Lacoste Customer Service Center), knit vest ¥68,000+TAX (Jackpot), vintage polo shirt (Lacoste), leather (Doublet) pants ¥140,000+TAX (Studio Fabwork)

Lacoste is a brand that symbolizes sports luxury. The long down jackets, which are also a trend, embody this worldview," says Ida.

The polo shirt and Tilden sweater are based on the royal French casual style, but with a mode element added. One is the Tilden. This is from a designer brand called "Delada" and features an asymmetrical design. And for the bottom, I paired it with leather pants, which have been prominently featured in the Maison lineup.

It is the long down and polo shirt that serves as a bridge between the two worlds of French casual and mode.

The polo shirt is a French Laco from the 1970s. Shell buttons were used on the polo shirts as they had been since then. The shell buttons are a clever concealing device to bring the shirt closer to the mode."

The season's monotone attire is minimalist and truly fresh.

NEW LACOSTE

Long down jacket from the edgy Lacoste Live collection. Sporty diamond ripstop polyester reversible tailoring. The lining is fully lined with a name graphic. The big silhouette and knee-length down jacket is more than enough to keep you warm.
Lacoste] Down coat ¥49,000+tax (Lacoste Customer Center)

OLD LACOSTE

Polo shirt made in France in the 1970s. Fans of "French Laco" consider its slimness and long length a virtue, but according to Mr. Ida, the shell buttons are the most attractive feature. It has a luxurious atmosphere that plastic does not have.

INFORMATION

OLD meets NEW !

Dates: Friday, September 13 - Wednesday, September 25
Hours: 11:00-19:00
Venue: Omotesando Bakery Cafe 426
Address: Harajuku Piazza Building 1, 2F, 4-26-18 Jingumae, Shibuya-ku, Tokyo

A limited-time pop-up store has opened in Omotesando. The shop sells approximately 400 pieces of Lacoste's vintage clothing, proposes coordinated outfits that mix vintage clothing with this season's new items, and offers a "UPCYCLE" ordering session, an attempt to raise the value of vintage clothing above its original value, proposing a new way of thinking about the brand and the values of free fashion.

OLD meets NEW ! Campaign site

www.lacoste.jp/oldmeetsnew

Lacoste's secondhand clothing giveaway campaign:For more information