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Translated By DeepL

A Mixture of New Lacoste and Old Lacoste Styles.Vol.02
NEW LACOSTE meets OLD LACOSTE

A Mixture of New Lacoste and Old Lacoste Styles.Vol.02

LACOSTE is a brand that never gets old, even decades later. The pop-up store in Omotesando will feature approximately 400 items of vintage clothing along with new items. For this event, we asked up-and-coming stylists to freely combine new outerwear and vintage clothing. The second installment is by Mr. Junya Chino. Lacoste is a brand that I can't miss, because I like rugged brands. Lacoste has built a solid foundation as sportswear, and its clothes have a strength that transcends the times.

  • Photo_Genki Nishikawa (Tron)
  • Styling_Junya Chino
  • Hair & Make-up_Miho Emori (KiKi)
  • Model_Akito Mizutani (donna)
  • Text_Kei Takegawa
  • Edit_Ryo Muramatsu

Modal pattern on
Pattern.

Lacoste] coat ¥50,000+TAX (Lacoste Customer Center), [Yoshiokubo] vest ¥45,000+TAX (Yoshiokubo), [Borienne Paris] shirt ¥30,000+TAX, [Namacheco] pants ¥75,000+TAX (Land of Reproduction of Found sneakers ¥22,800+TAX (iFound)

Lacoste is a sporty brand. This coat pleasantly betrayed that image.

The chic check pattern and center vent. The coat is the embodiment of French tradition and is styled as follows.

The coat is paired with an optical-pattern vest with a strong black-and-white contrast. It's a pattern-on-pattern, but I gave it a modern look by using a well-designed pattern.

Another ingenious piece is a golf blouson from Izod Lacoste , which is inserted between the coat and vest.

The exquisite coloring of the old clothes plays a role in blending the two patterns, which have strong claims. The texture of the synthetic fibers is also a key point. It brings a sense of liveliness to the layers, which tend to be blurred as natural fiber x natural fiber.


NEW LACOSTE

This stainless-steel collar coat is a good match for the traditional black watch with a richly resilient material. The silhouette with generous armholes and a streetwise look is only possible with "Lacoste Live".
Lacoste Coat ¥50,000+tax (all at Lacoste Customer Center)

OLD LACOSTE

This golf blouson from Izod Lacoste . . The charm of this item is in its color. The colors are bright, as only secondhand clothing can be. The collar, which looks great even when turned up, is lined with ribbed fabric so it feels good against the skin, and can be folded back to create a crisp V-zone. The color of the ribs, which are matched to the body, is also good.

PROFILE

Junya Chino

Became independent in 2018. He works mainly for fashion magazines and catalogs for both men and women .

INFORMATION

OLD meets NEW !

Schedule: ~ September 25 (Wed.)
Hours: 11:00-19:00
Venue: Omotesando Bakery Cafe 426
Address: Harajuku Piazza Building 1, 2F, 4-26-18 Jingumae, Shibuya-ku, Tokyo

A limited-time pop-up store has opened in Omotesando. The shop sells approximately 400 pieces of Lacoste's vintage clothing, proposes coordinated outfits that mix vintage clothing with this season's new items, and offers a "UPCYCLE" ordering session, an attempt to raise the value of vintage clothing above its original value, proposing a new way of thinking about the brand and the values of free fashion.

OLD meets NEW ! Campaign site

www.lacoste.jp/oldmeetsnew

The stylist Ms. Chino selected the Lacoste vintage clothing in this article to give away to HOUYHNHNM's readers! For more information

Lacoste Customer Center

Phone: 0120-37-0202
www.lacoste.jp

iFound
Phone: 03-6434-7418

Tomorrowland
Phone: 0120-983-522

parking
Phone: 03-6412-8217

Land of Tomorrow Marunouchi
Phone: 03-3217-2855

Yoshiokubo (member of a group of unidentified mysterious creatures)
Phone: 03-3794-4037

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