A night of grand celebration of the new 503 at Edouin. The new impact is off to a spectacular start! | feature

A night of grand celebration of Edouin's new 503. The new impact is off to a spectacular start!

EDWIN, Japan's world-renowned jeans manufacturer, has updated its signature "503" model for this season. This season, the "503" model, one of the brand's best-known products, has been updated with a new look. To celebrate this major brand-wide topic, the EDWIN TOKYO HARAJUKU flagship store, which opened in 2016, will be decorated in the new "503" style to coincide with the "VOGUE FASHION'S NIGHT OUT 2019" event. Many visitors gathered to be among the first to get their hands on the hottest jeans. Here is a full report on the excitement of the event.

Photo_Haruki Matsui

Text_Yuho Nomura

Below is a snapshot of each denim style by the influencers who came to the event. Please take a look at the originality of the outfits that only a good stylist with a large number of followers can create.

Ayana Shibata / Model
Instagram:@ shibaobasan

Saori Oyamada / Stylist
Instagram:@ saorioyamada

Rinko Murata / Model
Instagram:@ rinco1023

Ayako Iguchi / TV personality
Instagram:@ lespros_ayako

Yuna Suzuki / Model
Instagram:@ yuuna_suzuki

Kento Nagatsuka / Vocal of "WONK
Instagram:@ kentwits

Saki Shibata / Model
Instagram:@ shibasaaki

Misaki Deoka / Model
Instagram:@ izu_stagram

yesbowy / Designer
Instagram:@ yesbowy

Mika Hirose / Model
Instagram:@ micahirose

Robin / Actor, video creator
Instagram:@ robin_officialjp

In addition, a "503" campaign movie featuring popular young actress Shizuka Ishibashi was also unveiled. The movie was produced by Undercover Productions, an up-and-coming creative group led by Jun Takahashi of Undercover. The movie was shot by Shingo Wakagi, one of Japan's leading photographers, and many other top creators were involved in its production.

We cannot take our eyes off the new vision and products that Edouin, which has supported the Japanese casual scene with its top-notch production system in Japan, is coming up with in the future. With the catchphrase "Have you worn the 503?", we hope that you will first run your legs through the reborn "503" and fully enjoy its charm.