FEATURE

Translated By DeepL

Eight designs broke the mold of creativity in Vans' customization contest.
2019 Vans Custom Culture.

Eight designs broke the mold of creativity in Vans' customization contest.

Vans" is a brand supported by men and women of all ages around the world, and is a perfect match for the style of its wearers. Since its early days, the brand has supported the feet of skaters, BMX riders, and surfers, and as you know, it is also extremely popular in the modern fashion scene for its simple look and stable, comfortable fit. Vans is currently holding a shoe customization contest called "2019 Vans Custom Culture. . It is an event where you can freely design your own "AUTHENTIC" shoes. So we asked eight people with a wealth of sensibilities to customize the "AUTHENTIC" in their own way. Take a look at the original pair of shoes that they have created, reflecting their current mood and their own roots.

  • Photo_Hikaru Funyu
  • Text_Shogo Komatsu

ABC Mart Shop Staff Taisuke Utsumi

PROFILE

A "Vans" fanatic who works in one of Japan's largest shoe stores, ABC Mart, he started customizing and painting "Vans" shoes as a hobby about 10 years ago. His long career and deep love for Vans led him to pass the first round of judging for last year's "Vans Custom Culture" competition. He admires and is influenced by JESSE of "Rise" and "The Bones.
Instagram:@bic2116

Do you remember the first time you wore Vans?

I bought the "SK-8 HI" in collaboration with "Suicide Tendencies" when I was in high school. The graphic on the side was really cool!

What memories do you have of Vans?

Jesse, the vocalist of RIZE, was wearing the Christian Hosoi model "SK8-HI" with the Japanese flag on it. They were so cool that I wanted to get a pair myself, so I looked around for a pair and finally bought them.

What are the key points of customized design?

I have created a taste that I like. . I like graffiti and American traditional tattoo artwork, so I had that in mind.

How did you like the design?

The ability to create designs that have never existed before, or designs that you want, is very attractive. In other countries, the custom culture of painting directly on shoes is spreading. I think it's wonderful that a brand is holding this contest as an official event. Last year, I was eliminated in the second round, so I hope to win this year!

What will you do with the $25,000 prize money?

I want to go to Los Angeles and stay there for a long time . And I would like to meet Mr. Cartoon, an artist I admire!

Click here to see the designs entered.
https://custom-culture.vans.com/ja_jp/userprofile?handle=BiC


INFORMATION

Vans Custom Culture Schedule

Voting deadline: October 13 (Sun.)
The top 10 designs were selected from the top vote-getters by a panel of judges from Vans.

Thursday, December 5 - Thursday, December 12
The top 10 finalists will team up with a member of the "Vans" design team to create a pair of shoes with a new customized design.

Thursday, December 19
Final Results. Three global champions were selected from each area of Asia, North America and Europe!

For more information.this way (direction close to the speaker or towards the speaker)