FEATURE

Translated By DeepL

Eight designs broke the mold of creativity in Vans' customization contest.
2019 Vans Custom Culture.

Eight designs broke the mold of creativity in Vans' customization contest.

Vans" is a brand supported by men and women of all ages around the world, and is a perfect match for the style of its wearers. Since its early days, the brand has supported the feet of skaters, BMX riders, and surfers, and as you know, it is also extremely popular in the modern fashion scene for its simple look and stable, comfortable fit. Vans is currently holding a shoe customization contest called "2019 Vans Custom Culture. . It is an event where you can freely design your own "AUTHENTIC" shoes. So we asked eight people with a wealth of sensibilities to customize the "AUTHENTIC" in their own way. Take a look at the original pair of shoes that they have created, reflecting their current mood and their own roots.

  • Photo_Hikaru Funyu
  • Text_Shogo Komatsu

model Natsumi Asai

PROFILE

Born in Hamamatsu City, Shizuoka Prefecture, in 1994 . She is an up-and-coming model who has been featured in brand looks and TV commercials, and has been making a name for herself. She is a big fan of hip-hop, especially from the 80s and 90s. . His love of hip-hop has recently led him to become a DJ. She also loves street culture such as skateboarding and graffiti, and spends her days out on the town to deepen her knowledge.
Instagram:@amainatsu

Do you remember the first time you wore Vans?

When I was in middle school, my brother was wearing "HALF CAB" and they were so cool that I got them for him too. I remember that there were no other girls wearing the mid-cut silhouette and that they were very comfortable. . Later, I saved my allowance and bought a pair of "LAMPIN".

What are the key points of customized design?

I tried to doodle in a lurid manner items and things I like related to myself, such as the racket I use on a regular basis and the turntable related to my favorite hip-hop music. I like blue, so I used it as the base color for the upper, and I wanted to create a peaceful atmosphere, so I used red as a subtle color.

How did you like the design?

I always doodle illustrations, and once again I realized how fun it is to draw! If I win, I will get a pair of "Vans" shoes of my own design and win $25,000, which is a dream come true and a wonderful contest.

In what situations would you like to wear the shoes you designed?

I want to emphasize the coloring by matching them with clothes of simple design, or color-match them with other items while letting the shoes be the star, and enjoy coordinating them with other items! I want to wear them when I go out in a daze rather than on a day when I decide to be fashionable.

What inspires you in your own work?

. I value what I see, hear, and feel on my skin as I move around with my own feet. I believe that encounters with people, rather than what is displayed on a TV or computer screen, nurture creativity and originality. I try not to absorb more information than I need to, and I try not to be influenced by social networking sites as much as possible.


INFORMATION

Vans Custom Culture Schedule

Voting deadline: October 13 (Sun.)
The top 10 designs were selected from the top vote-getters by a panel of judges from Vans.

Thursday, December 5 - Thursday, December 12
The top 10 finalists will team up with a member of the "Vans" design team to create a pair of shoes with a new customized design.

Thursday, December 19
Final Results. Three global champions were selected from each area of Asia, North America and Europe!

For more information.this way (direction close to the speaker or towards the speaker)