FEATURE

Translated By DeepL

Eight designs broke the mold of creativity in Vans' customization contest.
2019 Vans Custom Culture.

Eight designs broke the mold of creativity in Vans' customization contest.

Vans" is a brand supported by men and women of all ages around the world, and is a perfect match for the style of its wearers. Since its early days, the brand has supported the feet of skaters, BMX riders, and surfers, and as you know, it is also extremely popular in the modern fashion scene for its simple look and stable, comfortable fit. Vans is currently holding a shoe customization contest called "2019 Vans Custom Culture. . It is an event where you can freely design your own "AUTHENTIC" shoes. So we asked eight people with a wealth of sensibilities to customize the "AUTHENTIC" in their own way. Take a look at the original pair of shoes that they have created, reflecting their current mood and their own roots.

  • Photo_Hikaru Funyu
  • Text_Shogo Komatsu

Vans Japan PR Takuya Shimada

PROFILE

Born in Tokyo, 1991 . . He is in charge of PR for Vans Japan, the Japanese distributor of "Vans. . She is interested in a wide range of genres from street culture such as skateboarding and BMX to subcultures such as manga, anime, and idols. He enjoys watching professional wrestling and his favorite wrestler is Keiji Mutoh. . I would like to try his special move, the Shining Wizard.
Instagram:@shima__taku

Do you remember the first time you wore Vans?

I don't remember exactly which one was my first "Vans" , but it was ....... I think it was "SLIP-ON" that I bought when I was in junior high school . I bought it because it was fashionable and cool.

What is the appeal of "Vans"?

Each person can find different angles of appeal. From skateboarding, surfing, BMX, music, art, fashion, and more, culture is packed into the simple design of these shoes.

What is important to you when choosing shoes?

Colors. My color preferences change with the seasons. These days, green is my favorite.

What was the point of the design?

Since I belong to Vans Japan, I incorporated the Japanese theme of "Wind God and Thunder God" into the design. The key point is the debeso on the heel.

How did you like the design?

I drew the design on the "AUTHENTIC" developed on a flat surface, but when I submitted it, it became 3D, so it was difficult to imagine it as I drew it. I painted it incorrectly with the coloring I had in mind, but I am glad I was able to draw it well as a result! I think this content is fun to design with kids.

Click here to see the designs entered.
https://custom-culture.vans.com/ja_jp/design?submission_id=46277

INFORMATION

Vans Custom Culture Schedule

Voting deadline: October 13 (Sun.)
The top 10 designs were selected from the top vote-getters by a panel of judges from Vans.

Thursday, December 5 - Thursday, December 12
The top 10 finalists will team up with a member of the "Vans" design team to create a pair of shoes with a new customized design.

Thursday, December 19
Final Results. Three global champions were selected from each area of Asia, North America and Europe!

For more information.this way (direction close to the speaker or towards the speaker)