NEW ERA® OUTDOOR 2nd SEASON.

An outdoor product that strikes the middle of soft and hard.

Cross-country skiing and trail running. Naoto Baba is involved in two of the most demanding outdoor sports in the world: cross-country skiing and trail running. He trains every day, regardless of the season, and he thinks that "New Era Outdoor" is very appealing.

When I was in high school, I bought my first New Era hat by copying a flat visor that a senior student was wearing," said Naoto Baba, who is currently working as an ambassador for New Era Outdoor. To be honest, I never thought I would become a New Era ambassador, so I was very happy when I was asked. Now I wear a New Era hat 24/7. It has become a part of my body (laughs). When we asked him what he likes about New Era, he replied, "It is highly fashionable and comes in a wide variety of colors, so I usually enjoy coordinating my headwear with the headwear as the main feature. As he said, "I enjoy coordinating my headwear with other people's clothes," he seemed to feel that there is more to the brand than just its functionality, such as its high design quality backed by the history of the world's best headwear brand.

By the way, when I say "all hours of the day," I mean including during competitions. Cross-country skiing in the cold white powder wind and trail running on steep mountain trails are two of the toughest outdoor sports, and both are fought for every minute of the race. These are two of the toughest outdoor sports, and every minute counts. Of course, the skills and mentality of the athletes are also tested, but just as much attention is paid to the items they wear during the competition. New Era Outdoor" is a perfect fit for such a demanding situation. The New Era Outdoor is so lightweight that you may forget you are wearing it, and it has perfect functionality in terms of breathability and quick-drying properties. From extremely hot days to rainy days, the product will not betray your expectations no matter what the situation. As an athlete, I can say with confidence that this is exactly what I am looking for in a comfortable fit.

Finally, when we asked him about his stoic lifestyle, he surprisingly said, "I don't have a set routine, as I take it easy and let the winds of tomorrow blow as they will. I see, then, that such an exquisite sense of balance between "soft" and "hard" is what supports the future of New Era Outdoor. Thinking about this makes me even more excited about the future development of New Era Outdoor. Stay tuned!