FEATURE | TIE UP

Translated By DeepL

Three experts talk about. Why the Instapump Fury Boost breaks the rules.
Reebok meets adidas

Three experts talk about. Why the Instapump Fury Boost breaks the rules.

Reebok Classic's flagship model, the Instapump Fury, is celebrating its 25th anniversary. To commemorate the occasion, a special "Instapump Fury Boost" model is now available! What kind of impact will this unconventional encounter between Reebok Classic and Adidas have on the sneaker market? We will find out through a trilogy talk with three people who are well versed in the sneaker market.

  • Photo_Kengo Shimizu
  • Text_Issey Enomoto
  • Edit_Hiroshi Yamamoto

The convergence of technology is
Possibilities to cut through .

Kojima:It's almost unheard of for different sports brands to join forces with each other.

Minamii:Looking back, there have been times in the past when "Rockport" has used "Adidas" torsion, or when a long-established American men's shoe manufacturer has used sole technology from a sports manufacturer. However, I think the combination of Reebok and Adidas this time has an impact that far surpasses those cases.

Kojima:. I agree. In that sense, I think this is a new step forward for Reebok, and I see potential for the future. This time, Reebok's shoes were combined with Adidas' technology, but I wonder if there will be shoes that combine Adidas' shoes with Reebok's technology, and so on.

Minamii:The reverse pattern would also be interesting. It would be interesting to see BOOST foam in the "Classic Leather," "Workout," and other "Reebok Classic" masterpieces.

Kunii:The possibilities seem to be expanding rapidly, depending on ideas.

Minamii:In the past, Reebok had released a hybrid model that combined the upper of the "Instapump Fury" with the sole of the "DMX," which was a hot topic at the time, but this time they have combined the technology of another brand, Adidas' BOOST foam. The impact on the sneaker scene is immeasurable.

Cushioning and resilience
The balance is of a different dimension.

The first "Instapump Fury Boost" was the "PROTOTYPE" released on October 11, and the "OG MEETS OG" to be released this time will be the second version of the "Instapump Fury Boost.

Minamii:The iconic Instapump Fury color, commonly known as "Citron," is attractive, but I was personally attracted to the black and purple. This color is the color of the first Ultra Boost model by Adidas, which was released in 2015.

The Instapump Fury Boost "OG Meets OG" comes in two colors. The yellow and red above are
The iconic color of Reebok Classic's Instapump Fury, commonly known as "Citron.
The black and purple below comes from the first model of the "Ultra Boost" by " Adidas.

Kojima:Adidas' Ultra Boost was the first running shoe to use 100% of BOOST foam in the midsole, and has been a popular model that has sold continuously at atmos. The first color, black and purple, is also nostalgic.

Kunii:In the 1980s, sports brands competed in cushioning technology, the 1990s saw the development of upper fitting technology, the 2000s saw the birth of innovative technologies such as knit uppers, and the 2010s saw the development of new forms. In the 2010s, companies began to develop new forms of foam, and the first to take the lead was BOOST foam, introduced by adidas in 2013.

Minamii:Adidas' BOOST foam is a really well-designed midsole technology.

Kunii:The balance between cushioning and resilience is on another level, and the comfort of the Ultra Boost, especially with 1001 TP10T of "BOOST", is truly amazing.

Minamii:Ultra Boost" shoes have also created a new trend of wearing running shoes on the street. Since the birth of this shoe, the number of people who wear both running shoes and street shoes has increased dramatically. The design was that cool.

Kojima:I wear "Ultra Boost" for my daily walking. I often walk 2 to 3 km from my home to my office, and I feel comfortable without getting tired.

Minamii:BOOST foam, a superior technology, has been fused with the classic "Instapump Fury" from Reebok Classic. If this is the case, I would like to actually try them on to see how they feel - I think the "Instapump Fury Boost" is an attractive shoe that you can't help but think so.

INFORMATION

Reebok (sneakers)
adidas Group Customer Service

Phone: 0570-033-033
Hours: 9:30~18:00 weekdays
reebok.com