Fusion of design and performance. A Fashion Designer Talks about the Hidden Potential of Zigkinetica Vol.01

In order to maximize the performance of athletes, sports brands are applying various technologies to their products. The ZIG KINETICA CONCEPT TYPE 1 released by Reebok is one such product. The ZIG KINETICA CONCEPT TYPE 1 is the successor to the ZIG TECH, which boasted such high performance that it was banned from being worn in certain marathon competitions. The design was created by Ian Paley of Garbstore, who has a close relationship with this brand. We asked fashion designers who have collaborated with Reebok in the past to inspect the new model, which combines performance and stylish design. This time, Hiroaki Shimono of "With Limited" joins us. What did he think of this item?

Photo_Fumihiko Ikemoto
Text_Yuichiro Tsuji
Edit_Hiroshi Yamamoto

I would like to see more sneakers with more unusual designs.

What are your expectations for Reebok in the future?

Lower field:Whether it's clothing or sneakers, it's boring unless it has something unique. If a brand does not do something meaningful, its designs will not come to life. As I mentioned earlier, Reebok's items are innovative and different in design. I think they are a little different from other brands. I think that's fine. I think there are pros and cons, but that proves that the brand is unique, and that kind of individuality is important, so I would like to see more and more sneakers with strange designs (laughs). I would like to see you come out with more strange designs (laughs).

That's exactly the impulse I had when I saw the Pump Fury for the first time.

Lower field:That's right. There are not many brands that can create such shocking items. I would like to see them go their own way more and more, without adapting to the field.