The development of technology is the vitality of running.
What do you look for when choosing gear?
Ida:Just like when I wear clothes, I am often influenced by my mood and mindset, so I tend to choose according to the occasion. For example, when I wear "adidas" running clothes, I often choose them when I want to run in style, but when I don't want to run in style, I may choose sweatshirts like Rocky, ignoring their functionality.
It seems like a stylist's intuitive way of making a choice. How about you, Ozawa-san?
Ozawa:Basically, I am conscious of "trends. I think that my tastes change after running for a long time, and I find that styles that I thought were tacky a year and a half ago are cool when I look at them now. I also look at the outfits of my mentors, whom I admire, and realize, "Oh, this is also possible.
Do you usually wear running shoes with your outfits?
Ida:I think I may be able to wear them without being conscious of such things. I just wear my running shoes in accordance with how I feel.
Ozawa:Aren't you aware of the functional aspects?
Ida:Of course there has been an evolution in functionality, but I am more conscious of the design aspect. Until recently, some people used to coordinate their gear as an accessory, but in the past few years, it has become common to see running shoes in runway collections, or fashionable young people gathering at collection venues wearing them with their mode outfits, giving the impression that they have become a part of the fashion scene. I have the impression that running shoes have become a part of the fashion scene.
Ozawa:What I find interesting is how the development of technology is influencing design. For example, a decade ago, thin soles were the norm in the pursuit of speed, but it is interesting to note that the "4D" and other functional designs are now accepted for their volume. I would say that the development of technology has expanded the range of design and given runners a new impression visually.
I think that the fashion and technology aspects of running may also be connected to this global campaign, which says that each person has his or her own reasons for running.
Ozawa:Looking back on this campaign, I think again that running should not become the same as deviation education. In this day and age, I believe that people are now striving for academic achievement based on the idea that they will eventually acquire what they need, rather than studying for the sake of obtaining a high academic degree. Therefore, I think it is important to think about what is beneficial to oneself in the process of running.
Ida:I used to participate in races myself, so it's true that seeking times and results is one of the ways to enjoy running. However, running is not a sport in which you can specialize in one thing, so I think it is a great opportunity to find something new about yourself.
Ozawa:The results of running, along with recent schoolwork, may be utilized in areas that you are unaware of later on. That is why I think that this campaign is meaningful in that it broadens the narrow gateway by providing "awareness" and "triggers.
Coordinate Sample
Stylist Ida recommends how to incorporate running shoes.
The coordination was created to enhance the appeal of the running shoes themselves. Many of adidas' products are sharply designed and beautifully crafted, so by pairing them with a modern-looking shirt set-up, you can make your feet look even more beautiful.
I think we have entered an era in which we can flexibly enjoy the combination of running gear and high design items from collection brands that at first glance do not seem to intersect with each other. I want people to try it out without thinking too hard, just like highly sensitive young people."
I mix it up with my uniform of shirt and denim. I think it is one of the techniques to add running shoes with bright colors to a simple outfit.
The shoes of Adidas have many urban designs, so I chose monotone and chic running clothes as well. The orange sole works as a color accent.
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