FEATURE

Translated By DeepL

No. 1 in the U.S.! Ten key words that unravel the history of Brooks.
10 Keywords Of BROOKS

No. 1 in the U.S.! Ten key words that unravel the history of Brooks.

Brooks is the most popular running shoe in the U.S., a nation of runners, with over 100 years of history and a sports manufacturer that has attracted the attention of legendary investors! Here we introduce the appeal of "Brooks" through 10 keywords.

  • Text_Masahiro Minai
  • Edit_Hiroshi Yamamoto

08.【2018] ambassadors who endorse superior technology.

Brooks is also known for its high rate of wear on race day, or the day of a full marathon or other running event, which is why the brand is so trusted by runners.

On April 16, 2018, Desiree Linden became the first American woman to win the Boston Marathon since 1985, wearing a prototype of the Hyperion Elite, Brooks' high-performance racing shoe, as described below.

In spite of the adverse conditions of rain, wind, and extremely cold temperatures, she finished the race wearing these shoes, more than 4 minutes ahead of the second-place finisher. The shoes were painted completely black to camouflage their presence, and this caused a great deal of controversy not only among people in the sports shoe industry but also among ordinary runners who asked, "What kind of shoes was Linden wearing? The high performance performance of "Brooks" shoes has been maintained through joint development with athletes such as Linden.

09.【2020] released Hyperion Elite , a shoe for top athletes.

Hyperion Elite ¥27,000+TAX

On February 29, 2020, less than two years after Desiree Linden won the Boston Marathon, the Hyperion Elite, a racing shoe for top athletes, was released.

Brooks spent four long years developing these shoes with Linden and other top runners. In order to achieve both the speed and stability they were looking for, the shoes feature DNA ZERO foam, which is 451 TP10T lighter and 151 TP10T more flexible than conventional midsole materials, and a variable-shaped carbon plate that produces powerful propulsive force.

The sole is shaped to support stability when landing, and the 8mm drop (height difference between the toe and heel of the shoe) provides a natural forward lean and weight transfer. The Hyperion Elite is the high-performance racing shoe that athletes have been waiting for, and it is sure to set good records at various competitions in 2020.

10.【2020] This is the one to wear now. The latest version of the legendary model.

Brooks Ghost 12 ¥12,500+TAX

Among running shoes with high cushioning, the Brooks Ghost is one of the best-selling shoes not only in the U.S. but around the world.

Since the birth of the Ghost 1 in 2008, the Ghost 12 has been updated every year, and this year marks the 12th generation of the Ghost 12. . This model is truly a legendary running shoe, as evidenced by the fact that it has won eight Runner's World magazine awards, one of the most prestigious running awards in the world.

The Ghost 12's midsole is a biomechanical hybrid of DNA LOFT, Brooks' softest and most durable ever, and BioMogo DNA, a material that automatically changes to optimize cushioning. The result is a hybrid based on biomechanics. This provides moderate cushioning and smooth movement from landing to kicking off, making it suitable for a wide range of runners, regardless of their running level, age, or gender.

The 3D Fit Print technology used in the upper portion of the shoe ensures elasticity and contributes to excellent flexibility and light weight so that the shoe remains comfortable even during long runs. The magical sensation of a custom fit for any foot can truly be called the "Brooks Fit," which is unique to Brooks shoes.

We want runners to enjoy the best running experience that only runners who have worn Ghost 12 can have.

INFORMATION

Achilles Customer Service Center

Phone: 0120-89-4192

www.brooksrunning.co.jp
www.facebook.com/brooksrunningJP