FEATURE

Translated By DeepL

Why Bering watches are perfect for any style.
Knowledge about Outfit for BERING.

Why Bering watches are perfect for any style.

The watch brand "BERING" has been attracting the keenest of eyes from well-informed people with its sophisticated Scandinavian brand appearance. Named after Vytautas Bering, a Danish adventurer who was the pride of Denmark during the Age of Discovery, the brand was founded by Rene Kerskov, also a Danish adventurer. Inspired by the Arctic, the pieces he creates are as robust as the permafrost, as streamlined as the Northern Lights, and as detailed as the colors of light. In this issue, we ask stylist Masaru Sugiura, who describes such Danish watches as "addictive to any style," to unravel the appeal of "Bering" and its styling tips.

  • Photo_Hiromichi Uchida (The VOICE)
  • Styling_Yu Sugiura
  • Hair&make-up_Takae Kamikawa (mod's hair)
  • Model_ Ran Taniguchi (Etrenne), Yuto (BE NATURAL)
  • Text_Takako Nagai (CATALDESIGN)

02_Polar Night
Let it make a statement as a smart accent.

Men's: [Bering] watch ¥26,500+TAX, [Design Works] jacket ¥95,000+TAX, pants ¥35,000+TAX, tie ¥12,000+TAX, shoes ¥49,000+TAX, [Altair] scarf 1 (TP9T8,800+TAX), other costume cooperation, Urban Research
Women's: [Bering] watch ¥23,500+TAX, [Andy Kee] dress ¥32,000+TAX (Esteem Press), [John Smedley] knit over the shoulder ¥32,000+TAX, [YM Walz] boots ¥48,000 + tax, other personal effects of the stylist

Sugiura:I felt that this model is modern, so I decided to swing to a more classic look for the men's styling. Many people tend to choose watches with conservative designs when dressing like double peaked lapels, but technical ones also go well with it. This is a better way to give you a smart, relaxed look.

The women's model is impressive with its thin belt and colon shape. It was cute enough on its own, so I styled it so that the watch would take center stage. Just pop one of these on with a dress and you're good to go. To balance the overall look, I would recommend black boots in the same color, or a cardigan that picks up the blue of the second hand.

BERING Polar Night Series

This model is inspired by the polar night, which is said to be the most beautiful time of the year to see the Northern Lights. Equipped with solar functionality, this model does not require battery replacement. This Japan-only model is all black with a gradation-colored second hand that expresses the aurora borealis.

INFORMATION

I Next GE

Phone: 03-5496-4317
bering.com

BERING Fair @ TiCTAC

Dates: Friday, April 17 - Tuesday, April 28
Location: All TiCTAC-affiliated stores

The lineup includes all new models of the "Max Rene Series," which were previously only available at directly managed Bering stores, as well as standard items.
*Some stores are closed due to the effects of the new coronavirus, so please check with each store in advance regarding its business status.

www.tictac-web.com/shoplist

Studio Fab Work

03-6438-9575

Lee Mills Agency

03-5784-1238

Study Showroom

06-6948-6093

iFound

03-6434-7418

HEMT PR

03-6721-0882

undecorated

03-3794-4037

Marvin & Son's

03-6276-9433

BIWICH

03-5726-9750

Abahouse Harajuku

03-5466-5700

Book 08

03-5329-0801

Design Works Ginza

03-3573-6210

Esteem Press

www.esteem.jp

Marvin & Son's

03-6276-9433

Mashita Trading

03-6412-7081

Neuve A.

03-5428-2631

Maiden Company

03-5410-9777

Converse Information Center

0120-819-217