FEATURE

Translated By DeepL

Why Bering watches are perfect for any style.
Knowledge about Outfit for BERING.

Why Bering watches are perfect for any style.

The watch brand "BERING" has been attracting the keenest of eyes from well-informed people with its sophisticated Scandinavian brand appearance. Named after Vytautas Bering, a Danish adventurer who was the pride of Denmark during the Age of Discovery, the brand was founded by Rene Kerskov, also a Danish adventurer. Inspired by the Arctic, the pieces he creates are as robust as the permafrost, as streamlined as the Northern Lights, and as detailed as the colors of light. In this issue, we ask stylist Masaru Sugiura, who describes such Danish watches as "addictive to any style," to unravel the appeal of "Bering" and its styling tips.

  • Photo_Hiromichi Uchida (The VOICE)
  • Styling_Yu Sugiura
  • Hair&make-up_Takae Kamikawa (mod's hair)
  • Model_ Ran Taniguchi (Etrenne), Yuto (BE NATURAL)
  • Text_Takako Nagai (CATALDESIGN)

03_Changes
Bring out a person's natural charm.

(Bering) watch ¥24,000+tax, (Alain Payne) knit vest ¥14,000+tax, Kix document.
shirt ¥23,000+tax, [Konologica] pants ¥29,000+tax, [White Screen] glasses ¥37,000+tax

(Bering) watch, ¥24,000+tax, (Individulized shirt) ¥21,000+tax, (Andy Keys)
Pants ¥29,000+TAX, [Converse] ¥5,800+TAX, other costume cooperation, Urban Research

BERING Changes ¥24,000+TAX each

Sugiura:Bering watches have an overall intellectual image, but this model had a playful feel to it, so I suggested a slightly unconventional styling. The shirt is worn down to create an after-school look. For a more on-trend look, change to a leather belt. I think you can really "change" your mood and appearance.

For the women's, when I saw the rose gold and navy dial, I immediately thought of a saxophone shirt. I also like the gap between the retro feel of the rough open collar and the modernity of the stainless steel belt. And the rose gold color makes the skin look beautiful. I could imagine myself wearing a crisp shirt in the morning after taking a shower, putting on a pair of "Converse", putting on "Bering", and going out.... It's very chic. I wanted to create an image of a woman who is casual and natural.

BERING Changes Series

The popular "Changes" series, which comes with two straps, is now available in a deep navy and rose gold color combination, available only in Japan this season. The 40mm case diameter model comes with a navy mesh belt and a leather belt, while the 36mm case diameter model comes with a navy and rose gold mesh belt.

Lastly, we would love to hear any thoughts or impressions you may have through the styling process.

Sugiura:As I mentioned at the beginning, it can still show the range of coordination. And it can also achieve a higher grade of styling.

The brand works well with chic turtlenecks and feminine dresses to begin with. But it also works well with colorful clothing, sports, military, school, and all other tastes. I am sure it would go well with Japanese clothes as well. People often make fun of simple designs, saying, "To go with everything is to not go with anything," but "Bering" is different. It does not interfere with other things, but asserts itself with elegance. It is not something that can be worn with or without, but I believe that wearing it gives it a certain meaning.

INFORMATION

I Next GE

Phone: 03-5496-4317
bering.com

BERING Fair @ TiCTAC

Dates: Friday, April 17 - Tuesday, April 28
Location: All TiCTAC-affiliated stores

The lineup includes all new models of the "Max Rene Series," which were previously only available at directly managed Bering stores, as well as standard items.
*Some stores are closed due to the effects of the new coronavirus, so please check with each store in advance regarding its business status.

www.tictac-web.com/shoplist

Studio Fab Work

03-6438-9575

Lee Mills Agency

03-5784-1238

Study Showroom

06-6948-6093

iFound

03-6434-7418

HEMT PR

03-6721-0882

undecorated

03-3794-4037

Marvin & Son's

03-6276-9433

BIWICH

03-5726-9750

Abahouse Harajuku

03-5466-5700

Book 08

03-5329-0801

Design Works Ginza

03-3573-6210

Esteem Press

www.esteem.jp

Marvin & Son's

03-6276-9433

Mashita Trading

03-6412-7081

Neuve A.

03-5428-2631

Maiden Company

03-5410-9777

Converse Information Center

0120-819-217