Coexistence of freshness and elegance. Lacoste has reached a new level.

LACOSTE is the first British brand to appoint Louise Trotter as Creative Director. LACOSTE" is about to be reborn as a brand where freshness and elegance coexist, more conscious of the current era, while utilizing the great heritage left by René Lacoste in the fusion of sports and fashion. Here, we present five styles of new products that bring this new style to life. The new Lacoste is expressed through unconventional fashion with a streetwise feel.

Photo_Jun Okada (BE NATURAL)
Styling_Nobuyuki Ida
Hair & Make-up_Miho Emori (KiKi inc.)
Model_Hisaki Hayashi (TOMORROW TOKYO)
Edit_Ryo Muramatsu
All prices exclude tax.

MODERN SPORT

(Lacoste) Track jacket ¥23,000, Polo shirt ¥16,000, Sneakers ¥16,500 (all at Lacoste Customer Center), (International Gallery BEAMS) Mesh T-shirt ¥15,000 (International Product All Most Black] pants ¥34,000, thermal pants ¥11,000 (Product All Most Black), [Gieda] bucket hat ¥8,500 (Kikunobu Tokyo)

The distinctive feature of this style is the two-tone white and green. By narrowing down the number of colors, a minimalist street style is expressed. The first thing I want to mention is the giant alligator on the polo shirt peeking out from the track jacket. This is a graphic taken from the archives, and if you look closely, you will see that the scales are not in the current triangular shape, but a circular design. This is matched with a lined track jacket and six-part length slacks for a sporty look. The shiny PVC bucket hat, the mesh T-shirt that matches the polo shirt, and the tights under the pants are important concealing features. Clean sneakers are selected for the footwear. These are the latest in Lacoste's signature court-style models.