Coexistence of freshness and elegance. Lacoste has reached a new level.

LACOSTE is the first British brand to appoint Louise Trotter as Creative Director. LACOSTE" is about to be reborn as a brand where freshness and elegance coexist, more conscious of the current era, while utilizing the great heritage left by René Lacoste in the fusion of sports and fashion. Here, we present five styles of new products that bring this new style to life. The new Lacoste is expressed through unconventional fashion with a streetwise feel.

Photo_Jun Okada (BE NATURAL)
Styling_Nobuyuki Ida
Hair & Make-up_Miho Emori (KiKi inc.)
Model_Hisaki Hayashi (TOMORROW TOKYO)
Edit_Ryo Muramatsu
All prices exclude tax.

OUTDOOR & SPORT

Lacoste] Blouson ¥39,000, T-shirt ¥9,000 (EC only), track pants ¥17,000, sneakers ¥16,000 (all at Lacoste Customer Center), [Product All Most Black] vest ¥36,000 ( Sunglasses ¥43,500 (Blink Gaienmae), Necklace ¥35,000 (Mayan), Bracelet ¥25,000 (all Damaged Dawn 2nd)

This is a street style incorporating outdoor fashion that has taken off in the past few years. The centerpiece of this outfit is a vivid-colored blouson. It is a water-repellent piece that can be used in the rain, and inside it is a game vest. The combination of street-style track pants and dado sneakers adds to the fun of this styling. The graphic on the T-shirt, on the other hand, was inspired by the French resort town of Basque. This may be a new pop design that has never been seen before at Lacoste. The hybrid style is emphasized by combining 90's-style gold-colored bracelets, necklaces, and retro sunglasses.